Max Valiquette
Encyclopedia
Max Valiquette is a Toronto
-based youth
culture and pop culture
expert. He is the president of Youthography, a Canadian youth marketing
agency, as well as the host of TVOntario
's VoxTalk
, a youth-issues talk show. He is a speaker on issues pertaining to youth culture in Canada
and around the world, as well as the author of numerous industry articles. He has served three times as Chairperson of Strategy Magazine's "Understanding Youth Conference".
He previously performed as a sketch comedian
in Toronto, including a performance at The Second City
. He is a former Central Canadian Debating Champion.
Valiquette was born in Ottawa
, Ontario
, in 1973. He studied at the University of Ottawa
where he earned a Bachelor of Arts
degree. In 2005, he was named one of Marketing Magazine's 100 Most Influential People in Canadian Communications. He also frequently appears on CBC
's Day 6
and the Business News Network
's Squeezeplay, and writes for Canadian Business Magazine.
He is on the board of the Canadian Media Fund.
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
-based youth
Youth
Youth is the time of life between childhood and adulthood . Definitions of the specific age range that constitutes youth vary. An individual's actual maturity may not correspond to their chronological age, as immature individuals could exist at all ages.-Usage:Around the world, the terms "youth",...
culture and pop culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...
expert. He is the president of Youthography, a Canadian youth marketing
Youth marketing
Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34...
agency, as well as the host of TVOntario
TVOntario
TVOntario, often referred to only as TVO , is a publicly funded, educational English-language television station and media organization in the Canadian province of Ontario. It is operated by the Ontario Educational Communications Authority, a Crown corporation owned by the Government of Ontario...
's VoxTalk
VoxTalk
VoxTalk was TVOntario's "Youth Issues Talk Show." Created and Produced by Maria Farano until her departure, and subsequently produced by Alison Bruce, VoxTalk aimed to tackle a different youth-relevant issue every week...
, a youth-issues talk show. He is a speaker on issues pertaining to youth culture in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and around the world, as well as the author of numerous industry articles. He has served three times as Chairperson of Strategy Magazine's "Understanding Youth Conference".
He previously performed as a sketch comedian
Comedian
A comedian or comic is a person who seeks to entertain an audience, primarily by making them laugh. This might be through jokes or amusing situations, or acting a fool, as in slapstick, or employing prop comedy...
in Toronto, including a performance at The Second City
The Second City
The Second City is a improvisational comedy enterprise which originated in Chicago's Old Town neighborhood.The Second City Theatre opened on December 16, 1959 and has since expanded its presence to several other cities, including Toronto and Los Angeles...
. He is a former Central Canadian Debating Champion.
Valiquette was born in Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...
, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
, in 1973. He studied at the University of Ottawa
University of Ottawa
The University of Ottawa is a bilingual, research-intensive, non-denominational, international university in Ottawa, Ontario. It is one of the oldest universities in Canada. It was originally established as the College of Bytown in 1848 by the Missionary Oblates of Mary Immaculate...
where he earned a Bachelor of Arts
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
degree. In 2005, he was named one of Marketing Magazine's 100 Most Influential People in Canadian Communications. He also frequently appears on CBC
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...
's Day 6
Day 6
Day 6 is a Canadian radio program hosted by Brent Bambury, which airs Saturdays on CBC Radio One. Day 6 is a weekend magazine show that taps into an eclectic mix of the week's stories. Host Brent Bambury brings the audience opinionated columnists, provocative guests and humorous takes on the...
and the Business News Network
Business News Network
Business News Network ' is a Canadian English language Category A specialty channel. BNN broadcasts programming related to business and financial news and analysis. As of December 2010, the station is based from 299 Queen Street West in Downtown Toronto and is owned by Bell Media...
's Squeezeplay, and writes for Canadian Business Magazine.
He is on the board of the Canadian Media Fund.