Medavie Blue Cross
Encyclopedia
Medavie Blue Cross is the business name for Medavie Incorporated, a non-profit Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 medical care insurance company headquartered in Moncton, New Brunswick
New Brunswick
New Brunswick is one of Canada's three Maritime provinces and is the only province in the federation that is constitutionally bilingual . The provincial capital is Fredericton and Saint John is the most populous city. Greater Moncton is the largest Census Metropolitan Area...

.

Affiliated with the Canadian Association of Blue Cross Plans, Medavie Blue Cross traces its history to E.A. van Steenwyk's 1933 creation of the Hospital Service Association of Minnesota, which became known as Blue Cross.

Blue Cross eventually found its way into Canada, which had a private health care system at that time, and the Maritime Hospital Service Association was established in 1943, which became known as the Maritime Blue Cross - Blue Shield Association in 1954. With the creation of Canada's publicly funded universal health care system
Medicare (Canada)
Medicare is the unofficial name for Canada's publicly funded universal health insurance system. The formal terminology for the insurance system is provided by the Canada Health Act and the health insurance legislation of the individual provinces and territories.Under the terms of the Canada Health...

 in the 1960s, the Blue Cross organizations began to evolve, providing travel insurance and individual health plans to supplement the publicly funded health care provided by each province.

In 1986, the company renamed itself Blue Cross of Atlantic Canada and was headquartered in Moncton. The name was shortened to Atlantic Blue Cross Care (or just Atlantic Blue Cross) in 1999 when it merged with Maritime Medical Care.

The company became extremely successful during this period when several major contracts were awarded by large companies and public sector employers for their employee benefit plans, leading to the acquisition of the group business sectors of Ontario Blue Cross and Quebec Blue Cross. This necessitated a more bilingually appropriate name, so Medavie Blue Cross or Croix Bleue Medavie was adopted in 2003 and officially implemented in 2005.

In 2007, for the third consecutive year, Medavie Blue Cross was named one of Canada's Top 100 Employers
Canada's Top 100 Employers
Canada's Top 100 Employers is an annual competition that recognizes the best places in Canada to work. First held in 1999, the project aims to single out the employers that lead their industries in offering exceptional working conditions and progressive human resources policies. Winners are...

, as published in Maclean's
Maclean's
Maclean's is a Canadian weekly news magazine, reporting on Canadian issues such as politics, pop culture, and current events.-History:Founded in 1905 by Toronto journalist/entrepreneur Lt.-Col. John Bayne Maclean, a 43-year-old trade magazine publisher who purchased an advertising agency's in-house...

 magazine, the only non-profit medical insurance organization in Canada to receive this honour.

The name "Medavie" is a bilingual portmanteau which includes the terms "medical" and "to live" and describes the company's products, which include medical and life insurance.
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