MediaCom is a global media agency

Media agency

A media agency is a company which help companies to communicate with current and potential consumers and/or the general public.These agencies work with their clients to understand the business issues, their markets and their consumers...

. Its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts. The media agency is currently the third largest in terms of global billings .

MediaCom is part of GroupM

GroupM

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 17,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including , , , , , , ,...

, WPP’s

WPP Group

WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

 media investment management operation, along with MEC, Maxus, MindShare, Outrider, Kinetic and IEG. The company currently handles advertising budgets worth more than US$23bn for clients such as Dell

Dell

Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...

, GlaxoSmithKline

GlaxoSmithKline

GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...

, Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

, Shell

Royal Dutch Shell

Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...

 and VW Group

Volkswagen

Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

.

Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 4,600 employees in 116 offices in 89 countries . Its central coordination hubs are in London, New York, Miami and Singapore.

Awards

MediaCom was named International Media Agency Network of the Year at the 2010 Festival of Media Awards . It was also named Agency Network of the Year at the 2009, 2010 and 2011 M&M Awards.

External links

• MediaCom.com Official MediaCom website
• GroupM.com Official GroupM website
• WPP.com Official WPP Group website