Memetics
Encyclopedia
Memetics is a theory of mental content based on an analogy with Darwinian evolution, originating from Richard Dawkins
Richard Dawkins
Clinton Richard Dawkins, FRS, FRSL , known as Richard Dawkins, is a British ethologist, evolutionary biologist and author...

' 1976 book The Selfish Gene
The Selfish Gene
The Selfish Gene is a book on evolution by Richard Dawkins, published in 1976. It builds upon the principal theory of George C. Williams's first book Adaptation and Natural Selection. Dawkins coined the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the...

.
It purports to be an approach to evolutionary models of cultural information transfer
Information transfer
In telecommunications, information transfer is the process of moving messages containing user information from a source to a sink.Note: The information transfer rate may or may not be equal to the transmission modulation rate.-See also:...

. A meme
Meme
A meme is "an idea, behaviour or style that spreads from person to person within a culture."A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena...

, analogous to a gene
Gene
A gene is a molecular unit of heredity of a living organism. It is a name given to some stretches of DNA and RNA that code for a type of protein or for an RNA chain that has a function in the organism. Living beings depend on genes, as they specify all proteins and functional RNA chains...

, is essentially a "unit of culture"—an idea, belief, pattern of behaviour, etc. which is "hosted" in one or more individual minds, and which can reproduce itself from mind to mind. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen memetically as a meme reproducing itself. As with genetics, particularly under Dawkins's interpretation, a meme's success may be due to its contribution to the effectiveness of its host. Memetics is notable for sidestepping the traditional concern with the truth
Truth
Truth has a variety of meanings, such as the state of being in accord with fact or reality. It can also mean having fidelity to an original or to a standard or ideal. In a common usage, it also means constancy or sincerity in action or character...

of ideas and beliefs.

The Journal of Memetics was published electronically from 1997 to 2005.

History of the term

In his book The Selfish Gene (1976), the evolutionary biologist Richard Dawkins
Richard Dawkins
Clinton Richard Dawkins, FRS, FRSL , known as Richard Dawkins, is a British ethologist, evolutionary biologist and author...

 used the term meme
Meme
A meme is "an idea, behaviour or style that spreads from person to person within a culture."A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena...

to describe a unit of human cultural transmission analogous to the gene
Gene
A gene is a molecular unit of heredity of a living organism. It is a name given to some stretches of DNA and RNA that code for a type of protein or for an RNA chain that has a function in the organism. Living beings depend on genes, as they specify all proteins and functional RNA chains...

, arguing that replication also happens in culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

, albeit in a different sense. In his book, Dawkins contended that the meme is a unit of information residing in the brain and is the mutating replicator
Self-replication
Self-replication is any behavior of a dynamical system that yields construction of an identical copy of that dynamical system. Biological cells, given suitable environments, reproduce by cell division. During cell division, DNA is replicated and can be transmitted to offspring during reproduction...

 in human cultural evolution. It is a pattern that can influence its surroundings – that is, it has causal agency – and can propagate. This created great debate among sociologists, biologists, and scientists of other disciplines, because Dawkins himself did not provide a sufficient explanation of how the replication of units of information in the brain controls human behaviour and ultimately culture, since the principal topic of the book was genetics. Dawkins apparently did not intend to present a comprehensive theory of memetics in The Selfish Gene, but rather coined the term meme in a speculative spirit. Accordingly, the term "unit of information" came to be defined in different ways by many scientists.

The modern memetics movement dates from the mid 1980s. A January 1983 Metamagical Themas
Metamagical Themas
Metamagical Themas is a collection of eclectic articles written for Scientific American during the early 1980s by Douglas Hofstadter, and published together as a book in 1985 by Basic Books ....

 column by Douglas Hofstadter
Douglas Hofstadter
Douglas Richard Hofstadter is an American academic whose research focuses on consciousness, analogy-making, artistic creation, literary translation, and discovery in mathematics and physics...

, in Scientific American, was influential as was his 1985 book of the same name. "Memeticist" was coined as analogous to "geneticist" originally in The Selfish Gene. Later Arel Lucas suggested that the discipline that studies memes and their connections to human and other carriers of them be known as memetics by analogy with 'genetics.'" Dawkins' The Selfish Gene has been a factor in drawing in people of disparate intellectual backgrounds. Another stimulus was the publication in 1991 of Consciousness Explained
Consciousness Explained
Consciousness Explained is a 1991 book by the American philosopher Daniel Dennett which offers an account of how consciousness arises from interaction of physical and cognitive processes in the brain.-Synopsis:...

by Tufts University philosopher Daniel Dennett
Daniel Dennett
Daniel Clement Dennett is an American philosopher, writer and cognitive scientist whose research centers on the philosophy of mind, philosophy of science and philosophy of biology, particularly as those fields relate to evolutionary biology and cognitive science. He is currently the Co-director of...

, which incorporated the meme concept into a theory of the mind. In his 1991 essay Viruses of the Mind
Viruses of the Mind
"Viruses of the Mind" is an article by Richard Dawkins using memetics and analogies with biological and computer viruses, and with disease and epidemiology, to analyse the propagation of ideas and behaviours. Its particular focus is on religious beliefs and activities...

, Richard Dawkins used memetics to explain the phenomenon of religious belief and the various characteristics of organised religions. By then, memetics had also become a theme appearing in fiction (e.g. Neal Stephenson's Snow Crash
Snow Crash
Snow Crash is Neal Stephenson's third novel, published in 1992. Like many of Stephenson's other novels it covers history, linguistics, anthropology, archaeology, religion, computer science, politics, cryptography, memetics, and philosophy....

).

However, the foundation of memetics in full modern incarnation originates in the publication in 1996 of two books by authors outside the academic mainstream: Virus of the Mind: The New Science of the Meme by former Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 executive turned motivational speaker and professional poker player, Richard Brodie, and Thought Contagion: How Belief Spreads Through Society by Aaron Lynch
Aaron Lynch
Aaron Lynch was an American writer, best known for his book Thought Contagion: How Belief Spreads Through Society.-Biography:...

, a mathematician and philosopher who worked for many years as an engineer at Fermilab
Fermilab
Fermi National Accelerator Laboratory , located just outside Batavia, Illinois, near Chicago, is a US Department of Energy national laboratory specializing in high-energy particle physics...

. Lynch claimed to have conceived his theory totally independently of any contact with academics in the cultural evolutionary sphere, and apparently was not even aware of Dawkins' The Selfish Gene
The Selfish Gene
The Selfish Gene is a book on evolution by Richard Dawkins, published in 1976. It builds upon the principal theory of George C. Williams's first book Adaptation and Natural Selection. Dawkins coined the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the...

until his book was very close to publication.

Around the same time as the publication of the books by Lynch and Brodie the e-journal Journal of Memetics – Evolutionary Models of Information Transmission appeared on the web. It was first hosted by the Centre for Policy Modelling at Manchester Metropolitan University
Manchester Metropolitan University
Manchester Metropolitan University is a university in North West England. Its headquarters and central campus is in the city of Manchester, but there are outlying facilities in the county of Cheshire. It is the third largest university in the United Kingdom in terms of student numbers, behind the...

 but later taken over by Francis Heylighen
Francis Heylighen
Francis Paul Heylighen is a Belgian cyberneticist, and research professor at the Vrije Universiteit Brussel, the Dutch-speaking Free University of Brussels, where he directs the transdisciplinary research group on "Evolution, Complexity and Cognition".-Biography:Francis Heylighen was born on...

 of the CLEA
Clea
Clea is a fictional character, a sorceress in the . She is the disciple and lover of Doctor Strange. Created by co-plotters Stan Lee and Steve Ditko , Clea first appeared in the Doctor Strange feature in Strange Tales #126 .Clea is a human-appearing being and maternally related to the...

 research institute at the Vrije Universiteit Brussel
Vrije Universiteit Brussel
The Vrije Universiteit Brussel is a Flemish university located in Brussels, Belgium. It has two campuses referred to as Etterbeek and Jette.The university's name is sometimes abbreviated by "VUB" or translated to "Free University of Brussels"...

. The e-journal soon became the central point for publication and debate within the nascent memeticist community. (There had been a short-lived paper memetics publication starting in 1990, the Journal of Ideas edited by Elan Moritz.) In 1999, Susan Blackmore
Susan Blackmore
Susan Jane Blackmore is an English freelance writer, lecturer, and broadcaster on psychology and the paranormal, perhaps best known for her book The Meme Machine.-Career:...

, a psychologist at the University of the West of England
University of the West of England
The University of the West of England is a university based in the English city of Bristol. Its main campus is at Frenchay, about five miles north of the city centre...

, published The Meme Machine
The Meme Machine
The Meme Machine is a popular science book by psychologist Susan Blackmore on the subject of memes. Blackmore attempts to constitute memetics as a science by discussing its empirical and analytic potential, as well as some important problems with memetics. The first half of the book tries to...

, which more fully worked out the ideas of Dennett, Lynch, and Brodie and attempted to compare and contrast them with various approaches from the cultural evolutionary mainstream, as well as providing novel, and controversial, memetic-based theories for the evolution of language and the human sense of individual selfhood.

The term is a transliteration
Transliteration
Transliteration is a subset of the science of hermeneutics. It is a form of translation, and is the practice of converting a text from one script into another...

of the Ancient Greek
Greek language
Greek is an independent branch of the Indo-European family of languages. Native to the southern Balkans, it has the longest documented history of any Indo-European language, spanning 34 centuries of written records. Its writing system has been the Greek alphabet for the majority of its history;...

  (), meaning "imitator, pretender", and was used in 1904, by the German evolutionary biologist Richard Semon
Richard Semon
Richard Wolfgang Semon was a German zoologist and evolutionary biologist, who believed in the inheritance of acquired characters and applied this to social evolution....

, best known for his development of the engram
Engram (neuropsychology)
Engrams are a hypothetical means by which memory traces are stored as biophysical or biochemical changes in the brain in response to external stimuli....

 theory of memory
Memory
In psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing memory....

, in his work Die mnemischen Empfindungen in ihren Beziehungen zu den Originalempfindungen, translated into English in 1921 as The Mneme. Until Daniel Schacter
Daniel Schacter
Daniel Lawrence Schacter is an American psychologist. He is a Professor of Psychology at Harvard University. His research has focused on psychological and biological aspects of human memory and amnesia, with a particular emphasis on the distinction between conscious and nonconscious forms of...

 published Forgotten Ideas, Neglected Pioneers: Richard Semon and the Story of Memory in 2000, Semon's work had little influence, though it was quoted extensively in Erwin Schrödinger
Erwin Schrödinger
Erwin Rudolf Josef Alexander Schrödinger was an Austrian physicist and theoretical biologist who was one of the fathers of quantum mechanics, and is famed for a number of important contributions to physics, especially the Schrödinger equation, for which he received the Nobel Prize in Physics in 1933...

's prescient 1956 Tarner Lecture "Mind and Matter
What is Life? (Schrödinger)
What Is Life? is a 1944 non-fiction science book written for the lay reader by physicist Erwin Schrödinger. The book was based on a course of public lectures delivered by Schrödinger in February 1943, under the auspices of the Dublin Institute for Advanced Studies at Trinity College, Dublin...

".

Internalists and externalists

The memetics movement split almost immediately into two. The first group were those who wanted to stick to Dawkins' definition of a meme as "a unit of cultural transmission". Gibran Burchett, another memeticist responsible for helping to research and co-coin the term memetic engineering
Memetic engineering
Memetic engineering is a term developed and coined by Leveious Rolando, John Sokol, and Gibran Burchett while they researched and observed the behavior of people after being purposely exposed to certain memetic themes...

, along with Leveious Rolando and Larry Lottman, has stated that a meme can be defined, more precisely, as "a unit of cultural information
Information
Information in its most restricted technical sense is a message or collection of messages that consists of an ordered sequence of symbols, or it is the meaning that can be interpreted from such a message or collection of messages. Information can be recorded or transmitted. It can be recorded as...

 that can be copied, located in the brain". This thinking is more in line with Dawkins' second definition of the meme in his book The Extended Phenotype
The Extended Phenotype
The Extended Phenotype is a biological concept introduced by Richard Dawkins in a 1982 book with the same title. The main idea is that phenotype should not be limited to biological processes such as protein biosynthesis or tissue growth, but extended to include all effects that a gene has on its...

. The second group wants to redefine memes as observable cultural artifacts and behaviors. However, in contrast to those two positions, Blackmore does not reject either concept of external or internal memes.

These two schools became known as the "internalists" and the "externalists." Prominent internalists included both Lynch and Brodie; the most vocal externalists included Derek Gatherer, a geneticist from Liverpool John Moores University
Liverpool John Moores University
Liverpool John Moores University is a British 'modern' university located in the city of Liverpool, England. The university is named after John Moores and was previously called Liverpool Mechanics' School of Arts and later Liverpool Polytechnic before gaining university status in 1992, thus...

, and William Benzon, a writer on cultural evolution and music. The main rationale for externalism was that internal brain entities are not observable, and memetics cannot advance as a science, especially a quantitative
Quantitative research
In the social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to...

 science, unless it moves its emphasis onto the directly quantifiable aspects of culture. Internalists countered with various arguments: that brain states will eventually be directly observable with advanced technology, that most cultural anthropologists agree that culture is about belief
Belief
Belief is the psychological state in which an individual holds a proposition or premise to be true.-Belief, knowledge and epistemology:The terms belief and knowledge are used differently in philosophy....

s and not artifact
Cultural artifact
A cultural artifact is a term used in the social sciences, particularly anthropology, ethnology, and sociology for anything created by humans which gives information about the culture of its creator and users...

s, or that artifacts cannot be replicators in the same sense as mental entities (or DNA) are replicators. The debate became so heated that a 1998 Symposium on Memetics, organised as part of the 15th International Conference on Cybernetics
Cybernetics
Cybernetics is the interdisciplinary study of the structure of regulatory systems. Cybernetics is closely related to information theory, control theory and systems theory, at least in its first-order form...

, passed a motion calling for an end to definitional debates. McNamara demonstrated in 2011 that functional connectivity profiling using neuroimaging tools enables the observation of the processing of internal memes (i-memes) in response to external e-memes.

An advanced statement of the internalist school came in 2002 with the publication of The Electric Meme, by Robert Aunger, an anthropologist from the University of Cambridge
University of Cambridge
The University of Cambridge is a public research university located in Cambridge, United Kingdom. It is the second-oldest university in both the United Kingdom and the English-speaking world , and the seventh-oldest globally...

. Aunger also organised a conference in Cambridge in 1999, at which prominent sociologists and anthropologists were able to give their assessment of the progress made in memetics to that date. This resulted in the publication of Darwinizing Culture: The Status of Memetics as a Science, edited by Aunger and with a foreword by Dennett, in 2000.

Maturity

In 2005, the Journal of Memetics – Evolutionary Models of Information Transmission ceased publication and published a set of articles on the future of memetics. The website states that although "there was to be a relaunch...after several years nothing has happened". Susan Blackmore
Susan Blackmore
Susan Jane Blackmore is an English freelance writer, lecturer, and broadcaster on psychology and the paranormal, perhaps best known for her book The Meme Machine.-Career:...

 has left the University of the West of England to become a freelance science writer and now concentrates more on the field of consciousness and cognitive science. Derek Gatherer moved to work as a computer programmer in the pharmaceutical industry, although he still occasionally publishes on memetics-related matters. Richard Brodie
Richard Brodie
Richard Reeves Brodie is an American computer programmer and author. He was the original creator of Microsoft Word. After leaving Microsoft, Brodie became a motivational speaker and authored two bestselling books.-Early Life:...

 is now climbing the world professional poker rankings. Aaron Lynch
Aaron Lynch
Aaron Lynch was an American writer, best known for his book Thought Contagion: How Belief Spreads Through Society.-Biography:...

 disowned the memetics community and the words "meme" and "memetics" (without disowning the ideas in his book), adopting the self-description "thought contagionist". Lynch lost his previous funding from a private sponsor and after his book royalties declined, he was unable to support himself as a private memetics/thought-contagion consultant. He died in 2005.

Susan Blackmore (2002) re-stated the definition of meme as: whatever is copied from one person to another person, whether habits, skills, songs, stories, or any other kind of information. Further she said that memes, like genes, are replicators in the sense as defined by Dawkins. That is, they are information that is copied. Memes are copied by imitation
Imitation
Imitation is an advanced behavior whereby an individual observes and replicates another's. The word can be applied in many contexts, ranging from animal training to international politics.-Anthropology and social sciences:...

, teaching and other methods. The copies are not perfect: memes are copied with variation; moreover, they compete for space in our memories and for the chance to be copied again. Only some of the variants can survive. The combination of these three elements (copies; variation; competition for survival) forms precisely the condition for Darwinian evolution, and so memes (and hence human cultures) evolve. Large groups of memes that are copied and passed on together are called co-adapted meme complexes, or memeplexes. In her definition, the way that a meme replicates is through imitation. This requires brain
Human brain
The human brain has the same general structure as the brains of other mammals, but is over three times larger than the brain of a typical mammal with an equivalent body size. Estimates for the number of neurons in the human brain range from 80 to 120 billion...

 capacity to generally imitate a model or selectively imitate the model. Since the process of social learning varies from one person to another, the imitation process cannot be said to be completely imitated. The sameness of an idea may be expressed with different memes supporting it. This is to say that the mutation
Mutation
In molecular biology and genetics, mutations are changes in a genomic sequence: the DNA sequence of a cell's genome or the DNA or RNA sequence of a virus. They can be defined as sudden and spontaneous changes in the cell. Mutations are caused by radiation, viruses, transposons and mutagenic...

 rate in memetic evolution is extremely high, and mutations are even possible within each and every interaction of the imitation process. It becomes very interesting when we see that a social system composed of a complex network of microinteractions exists, but at the macro level an order emerges to create culture.

Criticism

See also Meme#Criticism of meme theory

This evolutionary model of cultural information transfer is based on the concept that units of information, or "memes", have an independent existence, are self-replicating, and are subject to selective evolution through environmental forces. Starting from a proposition put forward in the writings of Richard Dawkins
Richard Dawkins
Clinton Richard Dawkins, FRS, FRSL , known as Richard Dawkins, is a British ethologist, evolutionary biologist and author...

, it has since turned into a new area of study, one that looks at the self-replicating units of culture. It has been proposed that just as memes are analogous to genes, memetics is analogous to genetics. Memetics has been deemed a pseudoscience on several fronts. Its proponents' assertions have been labeled "untested, unsupported or incorrect."

Luis Benitez-Bribiesca, a critic of memetics, calls it "a pseudoscientific
Pseudoscience
Pseudoscience is a claim, belief, or practice which is presented as scientific, but which does not adhere to a valid scientific method, lacks supporting evidence or plausibility, cannot be reliably tested, or otherwise lacks scientific status...

 dogma
Dogma
Dogma is the established belief or doctrine held by a religion, or a particular group or organization. It is authoritative and not to be disputed, doubted, or diverged from, by the practitioners or believers...

" and "a dangerous idea that poses a threat to the serious study of consciousness
Consciousness
Consciousness is a term that refers to the relationship between the mind and the world with which it interacts. It has been defined as: subjectivity, awareness, the ability to experience or to feel, wakefulness, having a sense of selfhood, and the executive control system of the mind...

 and cultural evolution
Sociocultural evolution
Sociocultural evolution is an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have changed over time...

" among other things. As factual criticism, he refers to the lack of a code script for memes, as the DNA is for genes, and to the fact that the meme mutation mechanism (i.e., an idea going from one brain to another) is too unstable (low replication accuracy and high mutation rate), which would render the evolutionary process chaotic.

Another criticism comes from semiotics
Semiotics
Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes , indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication...

, (e.g., Deacon, Kull) stating that the concept of meme is a primitivized concept of Sign
Sign (semiotics)
A sign is understood as a discrete unit of meaning in semiotics. It is defined as "something that stands for something, to someone in some capacity" It includes words, images, gestures, scents, tastes, textures, sounds – essentially all of the ways in which information can be...

. Meme is thus described in memetics as a sign without its triadic nature. In other words, meme is a degenerate sign, which includes only its ability of being copied. Accordingly, in the broadest sense, the objects of copying are memes, whereas the objects of translation and interpretation are signs.
Mary Midgley
Mary Midgley
Mary Midgley, née Scrutton , is an English moral philosopher. She was a Senior Lecturer in Philosophy at Newcastle University and is known for her work on science, ethics and animal rights. She wrote her first book, Beast And Man: The Roots of Human Nature , when she was in her fifties...

 criticises memetics for at least two reasons: One, culture is not best understood by examining its smallest parts, as culture is pattern-like, comparable to an ocean current. Many more factors, historical and others, should be taken into account than only whatever particle culture is built from. Two, if memes are not thoughts (and thus not cognitive phenomena), as Daniel C. Dennett insists in "Darwin's Dangerous Idea
Darwin's Dangerous Idea
Darwin's Dangerous Idea: Evolution and the Meanings of Life is a book by Daniel Dennett which argues that Darwinian processes are the central organizing force that gives rise to complexity...

", what, then, are they? What ontological status do they have? Do they, as memeticists (who are also reductionists
Reductionism
Reductionism can mean either an approach to understanding the nature of complex things by reducing them to the interactions of their parts, or to simpler or more fundamental things or a philosophical position that a complex system is nothing but the sum of its parts, and that an account of it can...

) insist, in fact exist? And is the idea of "meme" itself a meme? If so, is it true?

New developments

Dawkins responds in A Devil's Chaplain
A Devil's Chaplain
A Devil's Chaplain, subtitled Reflections on Hope, Lies, Science, and Love is a 2003 book of selected essays and other writings by Richard Dawkins. Published five years after his previous book Unweaving the Rainbow, it contains 32 essays covering subjects including pseudoscience, genetic...

that there are actually two different types of memetic processes (controversial and informative). The first is a type of cultural idea, action, or expression, which does have high variance; for instance, a student of his who had inherited some of the mannerisms of Wittgenstein. However, he also describes a self-correcting meme, highly resistant to mutation. As an example of this, he gives origami
Origami
is the traditional Japanese art of paper folding, which started in the 17th century AD at the latest and was popularized outside Japan in the mid-1900s. It has since then evolved into a modern art form...

 patterns in elementary schools – except in rare cases, the meme is either passed on in the exact sequence of instructions, or (in the case of a forgetful child) terminates. This type of meme tends not to evolve, and to experience profound mutations in the rare event that it does. Some memeticists, however, see this as more of a continuum of meme strength, rather than two types of memes.

Another definition, given by Hokky Situngkir, tried to offer a more rigorous formalism for the meme, memeplexes, and the deme
Deme (biology)
In biology, a deme is a term for a local population of organisms of one species that actively interbreed with one another and share a distinct gene pool...

, seeing the meme as a cultural unit in a cultural complex system
Complex system
A complex system is a system composed of interconnected parts that as a whole exhibit one or more properties not obvious from the properties of the individual parts....

. It is based on the Darwinian genetic algorithm
Genetic algorithm
A genetic algorithm is a search heuristic that mimics the process of natural evolution. This heuristic is routinely used to generate useful solutions to optimization and search problems...

 with some modifications to account for the different patterns of evolution seen in genes and memes. In the method of memetics as the way to see culture as a complex adaptive system, he describes a way to see memetics as an alternative methodology of cultural evolution
Evolution
Evolution is any change across successive generations in the heritable characteristics of biological populations. Evolutionary processes give rise to diversity at every level of biological organisation, including species, individual organisms and molecules such as DNA and proteins.Life on Earth...

. However, there are as many possible definitions that are credited to the word "meme". For example, in the sense of computer simulation
Computer simulation
A computer simulation, a computer model, or a computational model is a computer program, or network of computers, that attempts to simulate an abstract model of a particular system...

 the term memetic algorithm
Memetic algorithm
Memetic algorithms represent one of the recent growing areas of research in evolutionary computation. The term MA is now widely used as a synergy of evolutionary or any population-based approach with separate individual learning or local improvement procedures for problem search...

is used to define a particular computational viewpoint.

The possibility of quantitative analysis of memes using neuroimaging
Functional neuroimaging
Functional neuroimaging is the use of neuroimaging technology to measure an aspect of brain function, often with a view to understanding the relationship between activity in certain brain areas and specific mental functions...

 tools and the suggestion that such studies have already been done was given by McNamara (2011). This author proposes hyperscanning (concurrent scanning of two communicating individuals in two separate MRI machines) as a key tool in the future for investigating memetics.

Memetics can be simply understood as a method for scientific analysis of cultural evolution. However, proponents of memetics as described in the Journal of Memetics – Evolutionary Models of Information Transmission believe that 'memetics' has the potential to be an important and promising analysis of culture using the framework of evolutionary concepts. Keith Henson
Keith Henson
Howard Keith Henson is an American electrical engineer and writer on life extension, cryonics, memetics and evolutionary psychology....

 who wrote Memetics and the Modular-Mind (Analog Aug. 1987) makes the case that memetics needs to incorporate evolutionary psychology
Evolutionary psychology
Evolutionary psychology is an approach in the social and natural sciences that examines psychological traits such as memory, perception, and language from a modern evolutionary perspective. It seeks to identify which human psychological traits are evolved adaptations, that is, the functional...

 to understand the psychological traits of a meme's host. This is especially true of time-varying, meme-amplification host-traits, such as those leading to wars.

Recently, Christopher diCarlo has developed the idea of 'memetic equilibrium' to describe a cultural compatible state with biological equilibrium. In "Problem Solving and Neurotransmission in the Upper Paleolithic" (in press), diCarlo argues that as human consciousness evolved and developed, so too did our ancestors' capacity to consider and attempt to solve environmental problems in more conceptually sophisticated ways. Understood in this way, problem solving amongst a particular group, when considered satisfactory, often produces a feeling of environmental control, stability, in short—memetic equilibrium. But the pay-off is not merely practical, providing purely functional utility—it is biochemical and it comes in the form of neurotransmitters. The relationship between a gradually emerging conscious awareness and sophisticated languages in which to formulate representations combined with the desire to maintain biological equilibrium, generated the necessity for memetic equilibrium to fill in conceptual gaps in terms of understanding three very important aspects in the Upper Paleolithic: causality, morality, and mortality. The desire to explain phenomena in relation to maintaining survival and reproductive stasis, generated a normative stance in the minds of our ancestors—Survival/Reproductive Value (or S-R Value).

The application of memetics to a difficult complex social system problem, environmental sustainability
Sustainability
Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of union, an interdependent relationship and mutual responsible position with all living and non...

, has recently been attempted at thwink.org. Using meme types and memetic infection in several stock and flow simulation models, Jack Harich has demonstrated several interesting phenomena that are best, and perhaps only, explained by memes. One model, The Dueling Loops of the Political Powerplace, argues that the fundamental reason corruption is the norm in politics is due to an inherent structural advantage of one feedback loop pitted against another. Another model, The Memetic Evolution of Solutions to Difficult Problems, uses memes, the evolutionary algorithm
Evolutionary algorithm
In artificial intelligence, an evolutionary algorithm is a subset of evolutionary computation, a generic population-based metaheuristic optimization algorithm. An EA uses some mechanisms inspired by biological evolution: reproduction, mutation, recombination, and selection...

, and the scientific method
Scientific method
Scientific method refers to a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry must be based on gathering empirical and measurable evidence subject to specific principles of...

 to show how complex solutions evolve over time and how that process can be improved. The insights gained from these models are being used to engineer memetic solution elements to the sustainability problem.

Francis Heylighen
Francis Heylighen
Francis Paul Heylighen is a Belgian cyberneticist, and research professor at the Vrije Universiteit Brussel, the Dutch-speaking Free University of Brussels, where he directs the transdisciplinary research group on "Evolution, Complexity and Cognition".-Biography:Francis Heylighen was born on...

 of the Center Leo Apostel for Interdisciplinary Studies
Center Leo Apostel for Interdisciplinary Studies
The Center Leo Apostel for Interdisciplinary Studies is an interdisciplinary research centre founded at the Vrije Universiteit Brussel in 1995 with the aim to construct integrating worldviews...

 has postulated what he calls "memetic selection criteria". These criteria opened the way to a specialized field of applied memetics to find out if these selection criteria could stand the test of quantitative analyses
Quantitative analysis
Quantitative analysis may refer to:* Quantitative analysis , an analysis technique applying mathematics stochastic calculus to finance...

. In 2003 Klaas Chielens carried out these tests in a Masters thesis project on the testability of the selection criteria.

In Selfish Sounds and Linguistic Evolution, Austrian linguist Nikolaus Ritt has attempted to operationalise memetic concepts and use them for the explanation of long term sound changes and change conspiracies in early English. It is argued that a generalised Darwinian framework for handling cultural change can provide explanations where established, speaker centred approaches fail to do so. The book makes comparatively concrete suggestions about the possible material structure of memes, and provides two empirically rich case studies.

Australian academic S.J. Whitty has argued that project management
Project management
Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end , undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value...

 is a memeplex with the language and stories of its practitioners at its core. This radical, some say heretical approach requires project managers to consider that most of what they call a project and what it is to manage one is an illusion; a human construct about a collection of feelings, expectations, and sensations, cleverly conjured up, fashioned, and conveniently labeled by the human brain. It also requires project managers to consider that the reasons for using project management are not consciously driven to maximize profit. Project managers are required to consider project management as naturally occurring, self-serving, evolving and designing organizations for its own purpose.

Swedish political scientist Mikael Sandberg argues against "Lamarckian
Lamarckism
Lamarckism is the idea that an organism can pass on characteristics that it acquired during its lifetime to its offspring . It is named after the French biologist Jean-Baptiste Lamarck , who incorporated the action of soft inheritance into his evolutionary theories...

" interpretations of institutional and technological evolution and studies creative innovation of information technologies in governmental and private organizations in Sweden in the 1990s from a memetic perspective. Comparing the effects of active ("Lamarckian") IT strategy versus user–producer interactivity (Darwinian co-evolution), evidence from Swedish organizations shows that co-evolutionary interactivity is almost four times as strong a factor behind IT creativity as the "Lamarckian" IT strategy.

Terminology

  • Memotype – is the actual information-content of a meme.

  • Meme-complex – (sometimes abbreviated memeplex
    Memeplex
    Much of the study of memes focuses on groups of memes called meme complexes, or "memeplexes." Like the gene complexes found in biology, memeplexes are groups of memes that are often found present in the same individual. Applying the theory of Universal Darwinism, memeplexes group together because...

    ) is a collection or grouping of memes that have evolved into a mutually supportive or symbiotic
    Symbiosis
    Symbiosis is close and often long-term interaction between different biological species. In 1877 Bennett used the word symbiosis to describe the mutualistic relationship in lichens...

     relationship. Simply put, a meme-complex is a set of ideas that reinforce each other. Meme-complexes are roughly analogous to the symbiotic collection of individual gene
    Gene
    A gene is a molecular unit of heredity of a living organism. It is a name given to some stretches of DNA and RNA that code for a type of protein or for an RNA chain that has a function in the organism. Living beings depend on genes, as they specify all proteins and functional RNA chains...

    s that make up the genetic codes of biological organisms. An example of a memeplex would be a religion
    Religion
    Religion is a collection of cultural systems, belief systems, and worldviews that establishes symbols that relate humanity to spirituality and, sometimes, to moral values. Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to...

    .

  • Memeoid – is a neologism for people who have been taken over by a meme to the extent that their own survival becomes inconsequential. Examples include kamikaze
    Kamikaze
    The were suicide attacks by military aviators from the Empire of Japan against Allied naval vessels in the closing stages of the Pacific campaign of World War II, designed to destroy as many warships as possible....

    s, suicide bombers and cult
    Cult
    The word cult in current popular usage usually refers to a group whose beliefs or practices are considered abnormal or bizarre. The word originally denoted a system of ritual practices...

     members who commit mass suicide. The term was apparently coined by H. Keith Henson
    Keith Henson
    Howard Keith Henson is an American electrical engineer and writer on life extension, cryonics, memetics and evolutionary psychology....

     in "Memes, L5 and the Religion of the Space Colonies," L5 News,September 1985 pp. 5–8, and referenced in the expanded second edition of Richard Dawkins
    Richard Dawkins
    Clinton Richard Dawkins, FRS, FRSL , known as Richard Dawkins, is a British ethologist, evolutionary biologist and author...

    ' book The Selfish Gene
    The Selfish Gene
    The Selfish Gene is a book on evolution by Richard Dawkins, published in 1976. It builds upon the principal theory of George C. Williams's first book Adaptation and Natural Selection. Dawkins coined the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the...

    (p. 330). But in the strict sense all people are essentially memeoid, since no distinction can be made if one uses language, or memes use their host. In The Electronic Revolution
    The Electronic Revolution
    The Electronic Revolution is an essay collection by William S. Burroughs that was first published in 1970 by Expanded Media Editions in West Germany...

     William S. Burroughs
    William S. Burroughs
    William Seward Burroughs II was an American novelist, poet, essayist and spoken word performer. A primary figure of the Beat Generation and a major postmodernist author, he is considered to be "one of the most politically trenchant, culturally influential, and innovative artists of the 20th...

     writes: "the word has not been recognised as a virus because it has achieved a state of stable symbiosis with the host."

  • Memetic Equilibrium – refers to the cultural equivalent of species biological equilibrium. It is that which humans strive for in terms of personal value with respect to cultural artefacts and ideas. The term was coined by Christopher diCarlo.

See also

  • Cultural selection theory
    Cultural selection theory
    Cultural selection theory is a scientific discipline that explores sociological and cultural evolution the same way that Darwinian selection theory is used to explain biological evolution....

  • Dual inheritance theory
    Dual inheritance theory
    Dual inheritance theory , also known as gene-culture coevolution, was developed in the late 1970s and early 1980s to explain how human behavior is a product of two different and interacting evolutionary processes: genetic evolution and cultural evolution...

  • Egregore
    Egregore
    Egregore is an occult concept representing a "thoughtform" or "collective group mind", an autonomous psychic entity made up of, and influencing, the thoughts of a group of people...

  • The Electronic Revolution
    The Electronic Revolution
    The Electronic Revolution is an essay collection by William S. Burroughs that was first published in 1970 by Expanded Media Editions in West Germany...

  • Evolutionary epistemology
    Evolutionary epistemology
    Evolutionary epistemology refers to two distinct topics - on the one hand, the biological evolution of cognitive mechanisms in animals and humans, and on the other hand, a theory in that knowledge itself evolves by natural selection....

  • General semantics
    General Semantics
    General semantics is a program begun in the 1920's that seeks to regulate the evaluative operations performed in the human brain. After partial program launches under the trial names "human engineering" and "humanology," Polish-American originator Alfred Korzybski fully launched the program as...

  • Human-based genetic algorithm
    Human-based genetic algorithm
    In evolutionary computation, a human-based genetic algorithm is a genetic algorithm that allows humans to contribute solution suggestions to the evolutionary process. For this purpose, a HBGA has human interfaces for initialization, mutation, and recombinant crossover. As well, it may have...

    s
  • Knowledge ecology
  • Meme pool
    Meme pool
    A meme pool is the sum total of all memes present in a given human population. The term is analogous to gene pool. The meme pool is in essence the matrix of the whole of the culture of a population...

  • Mentifact
    Mentifact
    Mentifact is a term coined by Sir Julian Sorell Huxley, used together with the related terms "sociofact" and "artifact" to describe how cultural traits, such as "beliefs, values, ideas," take on a life of their own spanning over generations, and are conceivable as objects in themselves...

  • Phage
  • Seme (semantics)
    Seme (semantics)
    Seme, the smallest unit of meaning recognized in semantics, refers to a single characteristic of a sememe. These characteristics are defined according to the differences between sememes. The term was introduced by Eric Buyssens in the 1930s and developed by Bernard Pottier in the 1960s...

  • Social constructionism
    Social constructionism
    Social constructionism and social constructivism are sociological theories of knowledge that consider how social phenomena or objects of consciousness develop in social contexts. A social construction is a concept or practice that is the construct of a particular group...

  • Social osmosis
    Social Osmosis
    Social osmosis is the indirect infusion of social/cultural knowledge. Effectively, social content is diffused, and by happenstance authentic experience is displaced by degrees of mediated separation before a subject acquires knowledge of a social phenomenon....

  • Sociofact
    Sociofact
    Term coined by Sir Julian Sorell Huxley, used together with the related terms "mentifact" and "artifact" to describe how cultural traits take on a life of their own, spanning over generations. This idea is related to memetics. The idea of the sociofact was developed extensively by David Bidney in...

  • Sociotype
  • Spime
    Spime
    Spime is a neologism for a currently theoretical object that can be tracked through space and time throughout the lifetime of the object. The name “spime” for this concept was coined by author Bruce Sterling...

  • Universal Darwinism
    Universal darwinism
    Universal Darwinism refers to a variety of approaches that extend the theory of Darwinism beyond its original domain of biological evolution on Earth...

  • Viral marketing
    Viral marketing
    Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...



External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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