Messenger Newspapers
Encyclopedia
Messenger Newspapers is the publisher of 11 free suburban weekly newspaper
Weekly newspaper
A weekly newspaper is a general-news publication that is published on newsprint once or twice a week.Such newspapers tend to have smaller circulations than daily newspapers, and are usually based in less-populous communities or small, defined areas within large cities; often, they may cover a...

s together covering the Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...

 metropolitan area. Established by Roger Baynes
Roger Baynes
Roger Baynes was secretary to Cardinal Allen and an author.Baynes, secretary to Cardinal Allen, was born in England in 1546. In the reign of Queen Elizabeth he abjured the Protestant religion and proceeded to the English college at Rheims, where he arrived on 4 July 1579. In that year he...

 in Port Adelaide
Port Adelaide
Port Adelaide is a suburb of Adelaide lying about 14 kilometres northwest of the City of Adelaide. It lies within the City of Port Adelaide Enfield and is the main port for the city of Adelaide...

 in 1951, Messenger has since acquired other independent suburban titles to become Adelaide's only suburban newspaper group. The paper is a subsidiary of News Limited
News Limited
News Limited is one of Australia's largest diversified media companies. The publicly listed company's interests span newspaper and magazine publishing, Internet, Pay TV, National Rugby League, market research, DVD and film distribution, and film and television production trading assets.News Limited...

.

The Messenger is delivered weekly to 11 different suburban areas, each paper targeting content to its distribution area with some shared content. The Messenger group also publishes one monthly lifestyle magazine, Adelaide Matters. More than 710,000 people read the Messenger every week.

The newspapers cover events in the distribution area, including local council decisions, controversial developments, local social trends, articles about local volunteers or young people, and local sports clubs. There is also a significant classifieds and real estate sections. All Messenger titles feature regular sections such as Vibe (entertainment guide), Sport, and Your Garden.

In mid-2009, Messenger Newspapers moved from its headquarters at 1 Baynes Place, Port Adelaide to new offices at Sir Keith Murdoch House, 31 Waymouth St, Adelaide. The Adelaide Advertiser, Sunday Mail and various other News Ltd publications are also based in Sir Keith Murdoch House.

History

In 1951, Port Adelaide courier Roger Baynes
Roger Baynes
Roger Baynes was secretary to Cardinal Allen and an author.Baynes, secretary to Cardinal Allen, was born in England in 1546. In the reign of Queen Elizabeth he abjured the Protestant religion and proceeded to the English college at Rheims, where he arrived on 4 July 1579. In that year he...

, in partnership with Len Croker, took over the Largs North Progressive Association's Progressive Times. In March 1951, the Progressive Times was relaunched as the Messenger. The Messenger originally operated out of a small room above a Port Adelaide bicycle shop. The business later moved to an old butcher's shop on Commercial Road, Port Adelaide.

In 1954, Croker left the Messenger to run the Woodville Times. In 1959, Baynes' fellow courier, Ron Mitchell, joined Messenger to run its newest acquisition, the Standard. Messenger Press continued to acquire suburban newspapers across Adelaide and turned them into Messenger titles. Messenger Press acquired John Carroll's four News Review titles, the Edwardstown District Community Centre Newspaper and the Glenelg Guardian, previously run by the Smedley brothers at Glenelg.

By 1962, Messenger Newspapers were being delivered to 250,000 homes across Adelaide. Two years later, Baynes sold nearly half of the company's shares to The Advertiser. In 1983, shortly before his death, Baynes sold his remaining shares to The Advertiser.

In the 1970s and 1980s newspapers in the Adelaide Hills, south coast and Barossa Valley were added to the Messenger stable. In 1988 the City Messenger was established to cover the Adelaide CBD.

Messenger had several printing firsts, most notably, in 1968, being the first newspaper in the southern hemisphere to own a web offset press - just one year after being the first press to use IBM tape electric typesetting. In 1981 the firm purchased a Mitsubishi L600 colour press, enabling Messenger to print coloured magazines including The Advertiser Magazine, Football Times, South Australian Radio TV Extra and Adelaide Matters. However, from 1988 production moved to The Advertiser. From 1991 all Messenger newspapers were printed by News Limited.

In 2007, Messenger Newspapers began publishing news online and uploaded web videos for the first time. In January 2008, Messenger added a number of online interactive features to its websites, including photo galleries and a breaking news feed from Adelaide Now, the online news service of The Advertiser newspaper.

In October, 2009, Messenger Community News re-launched The City Messenger, featuring a new look, improved design and new weekly features, such as the 60 Second News Tour - a quick snapshot of stories across Messenger's 11 titles.

Also in October, Messenger relaunched a new look Standard Messenger under the new name City North Messenger.
The newly launched publication now takes in North Adelaide, which was previously covered by The City Messenger. The City North was launched with a new emphasis on increased coverage of news, sport and lifestyle content. The Standard Messenger website was rebadged www.citynorthmessenger.com.au to reflect the changes.

Local editions

Title Region Delivery day Circulation Readership
News Review
News Review Messenger
News Review Messenger is a weekly suburban newspaper in Adelaide, South Australia, part of the Messenger Newspapers group. The News Review's area stretches from Pooraka in the south, through to Gawler in the north, and covers Adelaide's northern suburbs.The newspaper generally reports on events of...

 
Salisbury
Salisbury, South Australia
Salisbury is a northern suburb in Adelaide, South Australia. It is the seat of the City of Salisbury, and in the South Australian Legislative Assembly electoral district of Ramsay and the Australian House of Representatives divisions of Wakefield and Port Adelaide...

, Elizabeth
Elizabeth, South Australia
Elizabeth is a northern suburb of Adelaide, South Australia. It is located in the City of Playford.-History:Elizabeth was established in 1955 as part of a planned satellite town by the South Australian Housing Trust on rural land between the older towns of Salisbury and...

 and Gawler
Gawler, South Australia
Gawler is the first country town in the state of South Australia, and is named after the second Governor of the colony of South Australia, George Gawler. It is located north of the centre of the state capital, Adelaide, and is close to the major wine producing district of the Barossa Valley...

Wednesday 92,000 96,016
Leader
Leader Messenger
Leader Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The Leader's area covers the outer north-eastern suburbs of Adelaide, extending between Windsor Gardens on the city side and Golden Grove on the hills side...

 
Modbury
Modbury, South Australia
Modbury is a suburb of Adelaide, South Australia in the City of Tea Tree Gully. Modbury is located at the end of the Adelaide O-Bahn and is home to the Tea Tree Plaza shopping complex and a Hospital.It was named Modbury by R...

 and Golden Grove
Golden Grove, South Australia
Golden Grove is an outer north-eastern suburb of Adelaide, South Australia and is within the City of Tea Tree Gully local government area. It is adjacent to Wynn Vale, Surrey Downs, Greenwith, Yatala Vale, Fairview Park, and Salisbury East.- History :...

Wednesday 56,000 43,674
Weekly Times
Weekly Times Messenger
Weekly Times Messenger is a weekly suburban newspaper in Adelaide, South Australia, part of the Messenger Newspapers group. The Weekly Times area stretches from Woodville in the north, through to Adelaide Airport in the south, and covers many of Adelaide's coastal suburbs, including Grange and...

 
Woodville
Woodville, South Australia
Woodville is a suburb of Adelaide, situated about 8 kilometres northwest of the Central Business District of Adelaide. It lies within the City of Charles Sturt. The postcode of Woodville is 5011...

, West Lakes
West Lakes, South Australia
West Lakes is a suburb of Adelaide in the City of Charles Sturt. It contains the Westfield West Lakes Shopping Centre, AAMI Stadium and the Riverside Golf Course...

, West Beach
West Beach, South Australia
West Beach is a seaside suburb of Adelaide, South Australia. It is located in both the City of Charles Sturt and the City of West Torrens.-History:...

Wednesday 65,000 66,461
Portside
Portside Messenger
Portside Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The Portside covers the entire Le Fevre Peninsula, taking in Adelaide's northern metropolitan beach suburbs, and all of Port Adelaide....

 
Port Adelaide
Port Adelaide
Port Adelaide is a suburb of Adelaide lying about 14 kilometres northwest of the City of Adelaide. It lies within the City of Port Adelaide Enfield and is the main port for the city of Adelaide...

 and Lefevre Peninsula
Wednesday 55,000 33,187
City
City Messenger
City Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The City covers the Adelaide CBD and surrounding suburbs and has recently experimented with targeting public transport commuters, similar to mX, also owned by News Limited.The newspaper generally...

 
Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...

 and North Adelaide
North Adelaide
North Adelaide is a predominantly residential precinct of the City of Adelaide in South Australia, situated north of the River Torrens and within the Adelaide Park Lands.-History:...

Thursday 35,000 19,702
East Torrens
East Torrens Messenger
East Torrens Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The East Torrens area is bounded by Hackney Road to the west, the River Torrens Valley to the north, Magill Road to the south and the Athelstone foothills in the east.The newspaper generally...

 
Payneham
Payneham, South Australia
Payneham is a suburb of Adelaide in the City of Norwood Payneham St Peters. It is part of a string of suburbs in Adelaide's north-east with a high proportion of Adelaide's Italian-Australian and French-Australian residents, many of whom can be traced back to the large-scale migration following the...

, Athelstone
Athelstone, South Australia
Athelstone is a suburb of Adelaide in the City of Campbelltown. It was established in the 19th century but has only became part of suburban Adelaide in the second half of the 20th century....

, Magill
Magill, South Australia
Magill is a suburb of Adelaide in the City of Burnside and the City of Campbelltown.-History:Magill is a suburb located approximately 7 km from the Adelaide CBD in the eastern suburbs. Magill was first established as the Makgill Estate, owned by two Scots, Robert Cock and William Ferguson,...

Wednesday 43,000 35,243
Hills & Valley
Hills & Valley Messenger
Hills & Valley Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The Hills & Valley's area is bounded by the Belair National Park in the north-east, and the suburbs of Darlington to the west and Happy Valley to the south. Its western border roughly...

 
Blackwood
Blackwood, South Australia
Blackwood is a south eastern suburb located in the foothills of Adelaide, South Australia.-History:The first use of the name "Blackwood" appears to have been before 1880, in relation to the "Blackwood Inn", a small hotel located where the Belair Hotel now stands, and was probably derived from the...

, Aberfoyle Park
Aberfoyle Park, South Australia
Aberfoyle Park is a southern suburb of Adelaide in the City of Onkaparinga, South Australia. It has a shopping mall called "The Hub", several primary schools and a public high school, one of the biggest in the state.-Governance:...

Wednesday 29,000 19,597
City North Messenger  Prospect
Prospect, South Australia
Prospect is a suburb located to the north of the centre of Adelaide, the capital city of South Australia.Surrounding suburbs include Kilburn, Fitzroy, and Medindie. Prospect is a middle to upper class suburb of Adelaide...

 and Enfield
Enfield, South Australia
Enfield is a suburb in Adelaide, Australia. The suburb is about a 10 minute drive north from Adelaide CBD. . The suburb is bordered by Gepps Cross, Blair Athol and Clearview at the Northern end, and Prospect, Sefton Park and Broadview at the Southern end.-History:Enfield was established as a...

Wednesday 48,000 38,043
Eastern Courier
Eastern Courier Messenger
Eastern Courier Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The Eastern Courier's area is bounded by South Road to the west, Magill Road to the north, the foothills, and the city....

 
Norwood
Norwood, South Australia
Norwood is a suburb of Adelaide, about 4 km east of the Adelaide city centre. The suburb is in the City of Norwood Payneham & St Peters, the oldest South Australian local government municipality, with a city population over 34,000.-History:...

, Burnside
Burnside, South Australia
Burnside is a small suburb that is part of the City of Burnside in the eastern suburbs of Adelaide. It is primarily a residential suburb, and was one of the first suburbs of Adelaide...

, Goodwood
Goodwood, South Australia
Goodwood is an inner southern suburb of the city of Adelaide. It neighbours the Royal Adelaide Showgrounds and features several churches in its commercial district...

Wednesday 86,000 62,673
Guardian
Guardian Messenger
Guardian Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The Guardian's area is bounded by Hallett Cove in the south, Main South Road to the east, the airport, and the coastline....

 
Glenelg
Glenelg, South Australia
Glenelg is a popular beach-side suburb of the South Australian capital of Adelaide. Located on the shore of Holdfast Bay in Gulf St Vincent, it has become a popular tourist destination due to its beach and many attractions, home to several hotels and dozens of restaurants.Established in 1836, it is...

, Marion
Marion, South Australia
Marion is a suburb located in the City of Marion in Adelaide around 10 km south-west from the CBD. Founded as a rural village in 1838 on the banks of the Sturt River, Marion was found to have rich soil and the population expanded rapidly...

, Hallett Cove
Hallett Cove, South Australia
Hallett Cove is a coastal suburb in the south of Adelaide, South Australia, with a population of more than 12,000 people. Adjoining suburbs are Marino to the north, Trott Park and Sheidow Park to the east and Lonsdale to the south. It is within the City of Marion Local Government Area...

Wednesday 75,000 71,252
Southern Times
Southern Times Messenger
Southern Times Messenger is a weekly suburban newspaper in Adelaide, part of the Messenger Newspapers group. The Southern Times area stretches from Lonsdale in the north, through to Sellicks Beach in the south, and covers the southern suburbs, accessible from the city via Main South Road and the...

 
Reynella
Reynella, South Australia
Reynella is a metropolitan suburb of Adelaide, South Australia.It is located 20km south of the Central Business District of Adelaide in the north of the City of Onkaparinga...

, Noarlunga, Sellicks Beach
Sellicks Beach, South Australia
Sellicks Beach is a town in South Australia, close to Aldinga, and representing the southernmost extent of the Adelaide urban conurbation. At the 2006 census, Sellicks Beach had a population of 1,622....

Wednesday 88,000 60,088
Adelaide Matters  Adelaide Monthly 106,347 127,000

External links

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