Metropolis Daily
Encyclopedia
Metropolis Daily is the Hong Kong
edition of Metro
(Metro International
), which publishes free newspapers around the world with 25 editions in 16 countries in 14 languages. It is the first free newspaper in Hong Kong.
The Hong Kong version was first launched on April 15, 2002; it is distributed for free in the racks located in 49 Mass Transit Railway (MTR
) stations except the Airport Station.
According to the Hong Kong Audit Bureau of Circulations
in September 2002, the daily circulation of the newspaper was 302,197 copies, making it the third largest daily newspaper
in Hong Kong. The paper is distributed from Monday to Friday (except for public holidays), by hand or from the newspaper stands in 49 MTR stations and 11 other key central locations, such as big shopping malls owned by MTR Corporation Limited like Paradise Mall, Telford Plaza, and Luk Yeung Galleria
(綠楊坊 Pinyin
: lǜ yáng fāng). Since it is free of charge and easily accessible, many people like to get one on their way to school or work. The paper attracts a younger generation of readers with a great purchasing power likewise, therefore many advertisers are interested in promoting their products on Metropolis Daily. The operating costs of the paper are mainly covered by the classified advertisements in the newspaper.
However, the influence of the paper is not yet significant. Though around one tenth size of other newspapers printing local first-hand news reported by fresh journalists, its main news sources are actually the television, radio news, press releases and wired news. As one Metropolis reporter said, "Nobody seems to know that we made an exclusive story."
The paper is in Chinese
in most parts, together with an English international section. According to Metropolis, the paper can be read in a "19-minute commute" as the articles inside are usually short and laconic; readers can scan through the paper so quickly that they can grab a brief understanding of the news within minutes. Although the paper
is a tabloid, i.e. a minute-sized newspaper giving the stories in a condensed form, it includes many sections, which make the paper very rich in contents.
These sections include:
Readers can read the on-line edition of Metropolis all over the world by simply registering as users at its official site, and it is totally free. Besides, there is also a club called "Club Metro" offering discounts in films, sports and travel
to its members. Readers can enjoy these benefits once they have joined the club. There are 700,000 worldwide members in this club.
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
edition of Metro
Metro International
Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...
(Metro International
Metro International
Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...
), which publishes free newspapers around the world with 25 editions in 16 countries in 14 languages. It is the first free newspaper in Hong Kong.
The Hong Kong version was first launched on April 15, 2002; it is distributed for free in the racks located in 49 Mass Transit Railway (MTR
MTR
Mass Transit Railway is the rapid transit railway system in Hong Kong. Originally opened in 1979, the system now includes 211.6 km of rail with 155 stations, including 86 railway stations and 69 light rail stops...
) stations except the Airport Station.
According to the Hong Kong Audit Bureau of Circulations
Hong Kong Audit Bureau of Circulations
The Hong Kong Audit Bureau of Circulations , or HKABC in short, was established in April 1995.It is a non-profit organization which aims at promoting the cause of circulation auditing in Hong Kong...
in September 2002, the daily circulation of the newspaper was 302,197 copies, making it the third largest daily newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
in Hong Kong. The paper is distributed from Monday to Friday (except for public holidays), by hand or from the newspaper stands in 49 MTR stations and 11 other key central locations, such as big shopping malls owned by MTR Corporation Limited like Paradise Mall, Telford Plaza, and Luk Yeung Galleria
Luk Yeung Galleria
Luk Yeung Galleria is one of the largest shopping centres in Tsuen Wan, New Territories, Hong Kong, located in Luk Yeung Sun Chuen, above MTR Tsuen Wan Station. It has a total area of ....
(綠楊坊 Pinyin
Pinyin
Pinyin is the official system to transcribe Chinese characters into the Roman alphabet in China, Malaysia, Singapore and Taiwan. It is also often used to teach Mandarin Chinese and spell Chinese names in foreign publications and used as an input method to enter Chinese characters into...
: lǜ yáng fāng). Since it is free of charge and easily accessible, many people like to get one on their way to school or work. The paper attracts a younger generation of readers with a great purchasing power likewise, therefore many advertisers are interested in promoting their products on Metropolis Daily. The operating costs of the paper are mainly covered by the classified advertisements in the newspaper.
However, the influence of the paper is not yet significant. Though around one tenth size of other newspapers printing local first-hand news reported by fresh journalists, its main news sources are actually the television, radio news, press releases and wired news. As one Metropolis reporter said, "Nobody seems to know that we made an exclusive story."
The paper is in Chinese
Chinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...
in most parts, together with an English international section. According to Metropolis, the paper can be read in a "19-minute commute" as the articles inside are usually short and laconic; readers can scan through the paper so quickly that they can grab a brief understanding of the news within minutes. Although the paper
Paper
Paper is a thin material mainly used for writing upon, printing upon, drawing or for packaging. It is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets....
is a tabloid, i.e. a minute-sized newspaper giving the stories in a condensed form, it includes many sections, which make the paper very rich in contents.
These sections include:
- local news (including one page written in Simplified Chinese);
- Chinese news;
- international news;
- financeFinance"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
; - sports;
- entertainmentEntertainmentEntertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
; - side stories;
- English news digest;
- editorial column;
- televisionTelevisionTelevision is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
program schedule; and - film section.
Readers can read the on-line edition of Metropolis all over the world by simply registering as users at its official site, and it is totally free. Besides, there is also a club called "Club Metro" offering discounts in films, sports and travel
Travel
Travel is the movement of people or objects between relatively distant geographical locations. 'Travel' can also include relatively short stays between successive movements.-Etymology:...
to its members. Readers can enjoy these benefits once they have joined the club. There are 700,000 worldwide members in this club.
See also
- Headline DailyHeadline DailyHeadline Daily was launched on July 12, 2005 by Sing Tao Newspaper Group Limited and became the second free Chinese newspaper published officially in Hong Kong . The paper is only distributed on weekdays and is aimed at the working class. The estimated average daily circulation of the paper is...
- am730Am730am730, operated by AM730 Media Limited, is the third free Chinese newspaper in Hong Kong, the prior two being Headline Daily and Metropolis Daily. Shih Wing-ching, chairman of the Centaline Holdings property agency, is the founder of the newspaper. Shih introduced the new paper due to the...
- Metro InternationalMetro InternationalMetro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...
- Media in Hong Kong
- Newspapers of Hong KongNewspapers of Hong KongThis is a list of newspapers in Hong Kong. Hong Kong is home to many of Asia's biggest English and Chinese language newspapers. The territory has one of the world's largest press industries and is a major centre for print journalism.-Popularity:...
- Free daily newspaperFree daily newspaperFree daily newspapers are distributed free of charge, either in central places in cities and towns, or with other newspapers. The revenues of such newspapers are based on advertising.-In the U.S.:...
External links
- Metropolis Daily - Official site (Hong Kong Edition)
- Metro International - Official site (Company)
- Metro Point
- Hong Kong Audit Bureau of Circulations Ltd.