Mid-City Mall
Encyclopedia
Mid City Mall is a shopping mall
in Louisville, Kentucky
's Highlands
area. While called a mall, and containing an enclosed shopping area, it has features atypical of suburban American malls, such as a comedy club, bar, grocery store and public library. A 1994 article in Louisville's Courier-Journal newspaper argued that the mall could be considered the "crossroads" of Louisville, and described it as being "only part shopping center, because it is also community center, courthouse square and retirement-village rec room."
Developers then built what became Kentucky's second enclosed mall. The initial plan, unveiled in 1958, called for a $7.5 million, five-story mall with a pool in front on the Bardstown Road side and penthouse apartments on the top floor. The plan was gradually whittled down to a one-story plan with a lower level.
The main developer of the project was Guy E. McGaughey, Jr., an attorney from Lawrenceville, Ill.
The concept of an enclosed mall was very new. There were only a handful of enclosed malls in the US at the time.
In drawing up the business model for the Mall, Mr. McGaughey had no basis for the rents. There was not a history for how much to charge
the tenants for space, maintenance, housekeeping, repairs, trash pick-up, etc. Consequently, revenues were never enough to keep
the Mall up-to-date and clean.
Construction began in March 1962 and the mall was completed in October of that year at a cost of $3 million. The shopping center formally opened on October 10, 1962, in a ribbon-cutting ceremony attended by Louisville Mayor William O. Cowger
and Jefferson County Judge Marlow Cook
. The mall contained 180000 square feet (16,722.5 m²) of leasable space and 22 stores.
On June 21, 1964 an early morning fire that started in the Cherokee Book and Card Stop caused $200,000 in damage to the mall.
Partially as a result of the boycott, the mall went into foreclosure in Fall 1976, and receivership
on January 1, 1977. By the end of the 1970s the mall was sold to the Metts family, who were more willing to improve the property and work with neighborhood leaders.
Inspired by the successful efforts to force positive change in the Mid City Mall situation, many who were involved formed the Highlands Commerce Guild in 1977, which continues to work to revitalize the Bardstown Road corridor as of 2007.
The mall entered into another decline in 1990 when Ames, an anchor store, moved out. The decline did not last long, as new businesses began moving in by mid-decade, which was marked by a $400,000 renovation of the facade in 1994. The former Ames site was converted to an 8-screen cinema called Baxter Avenue Theaters, which opened in 1995.
A controversial element of the renovation were backless benches designed to deter people from sleeping in the mall. While the "bums" of Mid City Mall were notorious at the time, many were not actually homeless and some had been regularly visiting the mall for recreation for decades.
Two branches of the Louisville Free Public Library
merged and moved into the mall in 1993, occupying a space that had once been a Thrifty Dollar store.
Since its opening in 1962, the mall had been the home of Ehrmann's, a bakery in existence since the 19th century. The bakery closed its doors in 2003.
Another tenant who was there from the beginning was a Winn-Dixie
grocery store on the Bardstown Road side. When the grocery chain pulled out of the Louisville market, the location was later occupied by another grocery chain called Buehler's Market. The company only lasted there a year and eventually became a Valu Market grocery.
Other longtime tenants include the Jewel Box, which opened with the mall in 1962, and the Comedy Caravan, formerly the Funny Farm.
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
in Louisville, Kentucky
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...
's Highlands
The Highlands (Louisville)
The Highlands is an area of Louisville, Kentucky which contains a high density of nightclubs, eclectic businesses, and many upscale and fast food restaurants. It is centered along a three-mile stretch of Bardstown Road and Baxter Avenue and is so named because it sits atop a ridge between the...
area. While called a mall, and containing an enclosed shopping area, it has features atypical of suburban American malls, such as a comedy club, bar, grocery store and public library. A 1994 article in Louisville's Courier-Journal newspaper argued that the mall could be considered the "crossroads" of Louisville, and described it as being "only part shopping center, because it is also community center, courthouse square and retirement-village rec room."
Development
Mid City Mall was built on the site of the German Protestant Orphan's Home, which was founded in 1851 and moved to the 10 acres (40,468.6 m²) Highlands site in 1902. It remained there until 1962, but the structure and grounds were sold for $500,000 in 1959 to mall developers. The aging structure was demolished and the orphanage moved to Bardstown Road and Goldsmith Lane.Developers then built what became Kentucky's second enclosed mall. The initial plan, unveiled in 1958, called for a $7.5 million, five-story mall with a pool in front on the Bardstown Road side and penthouse apartments on the top floor. The plan was gradually whittled down to a one-story plan with a lower level.
The main developer of the project was Guy E. McGaughey, Jr., an attorney from Lawrenceville, Ill.
The concept of an enclosed mall was very new. There were only a handful of enclosed malls in the US at the time.
In drawing up the business model for the Mall, Mr. McGaughey had no basis for the rents. There was not a history for how much to charge
the tenants for space, maintenance, housekeeping, repairs, trash pick-up, etc. Consequently, revenues were never enough to keep
the Mall up-to-date and clean.
Construction began in March 1962 and the mall was completed in October of that year at a cost of $3 million. The shopping center formally opened on October 10, 1962, in a ribbon-cutting ceremony attended by Louisville Mayor William O. Cowger
William O. Cowger
William O. Cowger , a Republican, served as mayor of Louisville, Kentucky and as a member of the United States House of Representatives....
and Jefferson County Judge Marlow Cook
Marlow Cook
Marlow Webster Cook is a former Republican United States Senator from Kentucky.-Early life:Cook moved to Louisville when he was 17. He joined the United States Navy and served on submarines in both the Atlantic and Pacific Oceans during World War II...
. The mall contained 180000 square feet (16,722.5 m²) of leasable space and 22 stores.
On June 21, 1964 an early morning fire that started in the Cherokee Book and Card Stop caused $200,000 in damage to the mall.
Bankruptcy and renewal
By the mid-1970s, the Bardstown Road corridor was in decline, and local leaders saw the sprawling mall as the epicenter of the problems. Complaints about crime, poor maintenance and deterioration of the structure were common. To force improvements to the mall, the surrounding neighborhood associations banded together and started a boycott of the mall in February 1975.Partially as a result of the boycott, the mall went into foreclosure in Fall 1976, and receivership
Receivership
In law, receivership is the situation in which an institution or enterprise is being held by a receiver, a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights." The receivership remedy is an equitable remedy that emerged in...
on January 1, 1977. By the end of the 1970s the mall was sold to the Metts family, who were more willing to improve the property and work with neighborhood leaders.
Inspired by the successful efforts to force positive change in the Mid City Mall situation, many who were involved formed the Highlands Commerce Guild in 1977, which continues to work to revitalize the Bardstown Road corridor as of 2007.
The mall entered into another decline in 1990 when Ames, an anchor store, moved out. The decline did not last long, as new businesses began moving in by mid-decade, which was marked by a $400,000 renovation of the facade in 1994. The former Ames site was converted to an 8-screen cinema called Baxter Avenue Theaters, which opened in 1995.
A controversial element of the renovation were backless benches designed to deter people from sleeping in the mall. While the "bums" of Mid City Mall were notorious at the time, many were not actually homeless and some had been regularly visiting the mall for recreation for decades.
Features
In 1988, a large thrift store called the Nearly-New Shop moved to the mall's basement, in a location that had previously been a roller skating rink [Derby Bowl bowling alley].Two branches of the Louisville Free Public Library
Louisville Free Public Library
The Louisville Free Public Library is the largest public library system in Kentucky. Officially opened in 1908, the library's main site resides south of Broadway in downtown Louisville. Additional branches were added over time, including the Western Colored Branch, which was the first...
merged and moved into the mall in 1993, occupying a space that had once been a Thrifty Dollar store.
Since its opening in 1962, the mall had been the home of Ehrmann's, a bakery in existence since the 19th century. The bakery closed its doors in 2003.
Another tenant who was there from the beginning was a Winn-Dixie
Winn-Dixie
Winn-Dixie Stores, Inc. is an American supermarket chain based in Jacksonville, Florida. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the...
grocery store on the Bardstown Road side. When the grocery chain pulled out of the Louisville market, the location was later occupied by another grocery chain called Buehler's Market. The company only lasted there a year and eventually became a Valu Market grocery.
Other longtime tenants include the Jewel Box, which opened with the mall in 1962, and the Comedy Caravan, formerly the Funny Farm.
Initial tenants
In 1962, some of the tenants were:- A & P (Atlantic & Pacific)
- Bavarian Sidewalk Cafe
- Book Nook
- Citizens Fidelity Bank
- Ehrmann's (bakery)
- Jewel Box
- Kresge
- Maison Beaux Beauty Shop
- Maud Muller Candy Shop
- Mid City Lanes (renamed Derby Bowl), a 24-lane bowling alley
- Office Lounge
- Taylor Drugstore
- The Marianne Shop
- Winn-DixieWinn-DixieWinn-Dixie Stores, Inc. is an American supermarket chain based in Jacksonville, Florida. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the...
- ZayreZayreZayre was a chain of discount stores that operated in the Northeastern, Southern and Midwestern United States from 1956 to 1990. The company's headquarters was in Framingham, Massachusetts. In 1988, the Zayre department stores were sold to the parent company of the competing Ames chain, and Zayre's...
Department store (briefly renamed Ames before closing in 1990)