Milky (delicacy)
Encyclopedia
Milky is a dairy
pudding produced in Israel
by the Strauss corporation
.
Milky is claimed to be the most successful dairy dessert on the Israeli market since its debut in 1980. Milky is sold in small containers with chocolate
pudding on the bottom and whipped cream
on the top. Milky was identical, in its original version, to a dessert sold by Groupe Danone
in Germany as "Dany Sahne".
The company also produces מילקי הפוך (Milky Upside Down), with vanilla pudding and chocolate cream, as well as a vanilla-flavored Milky, a Milky with sprinkles on top, and an "aerated" version.
In 1986 Strauss premiered Milky's first video commercial to Israeli moviegoers entitled "Battle of the Milky." The commercial became a big hit and led to two sequels, "Battle of the Milky 2" and "Battle of the Milky 3." The actresses in the commercials were known as "Milky girls" and became an icon in their own right.
In 2003, a 22-year-old Technion student, Elaad Yair, discovered that whipped cream used in Milky contained a rennet-based gelatin
. Vegetarians and those who keep kosher complained, resulting in the company's announcement that it would henceforth only use vegetable-based gelatin.
Dairy
A dairy is a business enterprise established for the harvesting of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned...
pudding produced in Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
by the Strauss corporation
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...
.
Milky is claimed to be the most successful dairy dessert on the Israeli market since its debut in 1980. Milky is sold in small containers with chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
pudding on the bottom and whipped cream
Cream
Cream is a dairy product that is composed of the higher-butterfat layer skimmed from the top of milk before homogenization. In un-homogenized milk, over time, the lighter fat rises to the top. In the industrial production of cream this process is accelerated by using centrifuges called "separators"...
on the top. Milky was identical, in its original version, to a dessert sold by Groupe Danone
Groupe Danone
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water...
in Germany as "Dany Sahne".
The company also produces מילקי הפוך (Milky Upside Down), with vanilla pudding and chocolate cream, as well as a vanilla-flavored Milky, a Milky with sprinkles on top, and an "aerated" version.
In 1986 Strauss premiered Milky's first video commercial to Israeli moviegoers entitled "Battle of the Milky." The commercial became a big hit and led to two sequels, "Battle of the Milky 2" and "Battle of the Milky 3." The actresses in the commercials were known as "Milky girls" and became an icon in their own right.
In 2003, a 22-year-old Technion student, Elaad Yair, discovered that whipped cream used in Milky contained a rennet-based gelatin
Gelatin
Gelatin is a translucent, colorless, brittle , flavorless solid substance, derived from the collagen inside animals' skin and bones. It is commonly used as a gelling agent in food, pharmaceuticals, photography, and cosmetic manufacturing. Substances containing gelatin or functioning in a similar...
. Vegetarians and those who keep kosher complained, resulting in the company's announcement that it would henceforth only use vegetable-based gelatin.