The Mobile Marketing Association (MMA) is a global non-profit trade association established to foster growth of mobile marketing. The MMA's stated goals are to clear obstacles to market development, establish mobile media [guidelines and best practices]http://mmaglobal.com/policies for sustainable growth, and evangelize the use of the mobile channel. The nearly 600 member companies, representing over [40 countries around the globe]http://mmaglobal.com/worldwide, include all members of the [mobile media ecosystem]http://mmaglobal.com/resources/mobile-marketing-ecosystem.

History

The association was founded through the 2003 merger of the Wireless Advertising Association (WAA), a New York-based non-profit trade association founded in 2000, and the Wireless Marketing Association (WMA), a UK-based organization also founded in 2000. The MMA UK had 20-30 members in 2002, and the MMA North America remained at around 10–20 member companies until 2005 when mobile marketing began to take off in the United States. MMA established two national chapters in Austria and Spain and regional branches for EMEA

EMEA

EMEA may stand for:* the previous acronym of the European Medicines Agency, an EU regulatory agency for the evaluation of medicinal products* Europe, the Middle East and Africa...

 and APAC

APAC

APAC or Apac may refer to:* Apac, a city in the Apac District of Uganda* Apac District, in Uganda* APAC Customer Services* Asia-Pacific * Asia, Pacific and Africa Collections at the British Library...

 in 2007 and for LATAM

Latin America

Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

 in 2008.

In October 2010, the MMA board of directors appointed Greg Stuart former CEO of the Internet Advertising Bureau as its Global CEO.

Membership

Members that are "Wireless Operators" in the US are:

• AT&T
  AT&T
  AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
  
   Mobility
• Cincinnati Bell Wireless
• Cricket Communications
  Cricket Communications
  Cricket Communications, Inc. founded in 1999, also known as Cricket Wireless, provides wireless services to 7 million customers in the United States. The company is a subsidiary of Leap Wireless, utilizing its CDMA 1X and 1xEV-DO networks...
  
  
• Sprint-Nextel
• T-Mobile
  T-Mobile
  T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...
  
  
• U.S. Cellular
• Verizon

Membership in other roles and regions number totals about 600.

In 2010, the MMA introduced a new invite only member category called 'Premium Member' allowing these member companies to lead specific industry initiatives.
Current Premium Members include.

• Adlibrium
• Coca-Cola
  Coca-Cola
  Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
  
  
• InMobi
  InMobi
  InMobi is the largest independent mobile advertising network in the world. The company was founded in India in 2007 and has business set up in the Asia Pacific region, Africa, US, Europe, and Japan...
  
  
• Microsoft Advertising
  Microsoft
  Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
  
  
• Millennial Media
• Mojiva
• Motricity
• Optism (Alcatel-Lucent)
  Alcatel-Lucent
  Alcatel-Lucent is a global telecommunications corporation, headquartered in the 7th arrondissement of Paris, France. It provides telecommunications solutions to service providers, enterprises, and governments around the world, enabling these customers to deliver voice, data, and video services...
  
  
• Tribune Company
  Tribune Company
  The Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...
  
  
• The Weather Channel
  The Weather Channel
  The Weather Channel is a US cable and satellite television network since May 2, 1982, that broadcasts weather forecasts and weather-related news, along with entertainment programming related to weather 24 hours a day...
  
  

Management and Board of Directors

The Mobile Marketing Association's board of directors is spread across three regional committees, the invite only premium members (the global board)
and two honorary directors. http://mmaglobal.com/about/board-of-directors

Global Board and Hon. Board Members

1. Greg Stuart, CEO Mobile Marketing Association
2. Cameron Clayton, Executive Vice President, The Weather Channel
3. Tom Daly, Director, Mobile, Global Interactive Market, The Coca-Cola Company
4. Dave Gwozdz, CEO, Mojiva, Inc
5. Eddy Hartenstein, CEO Tribune Company, CEO & Publisher Los Angeles Times
6. Charles Johnson, General Manager, Mobile Media Advertiser and Publisher Solutions, Microsoft
7. Shaunak Khire, CEO, Camber Tech
8. Thomas Labarthe, VP Advertising Solutions EMEA, Alcatel-Lucent
9. Paul Palmieri, President & CEO, Millennial Media, Inc
10. Naveen Tewari, Founder & CEO, InMobi
11. Ryan Wuerch, Chairman & CEO, Motricity
12. Jack Haber, VP Global Advertising & Digital, Colgate-Palmolive
13. Bob Liodice, President & CEO, Association of National Advertisers, Inc.

Asia Pacific [Regional Executive Committee]

1. Chair: Barney Loehnis, Head of Digital, Asia Pacific, OgilvyOne Worldwide
2. Vice Chair: Emmanuel Allix, Founder and Managing Director, Isalis Asia
3. Secretary: Sonya Stamp, Managing Partner, Rice Communications PTE Ltd

EMEA [Regional Executive Committee]

1. Chair: Melis Ertem, Product & Service Management; Media & Entertainment & Carrier Services Division Head, Turkcell
2. Vice Chair: Alexandra Deutsch, VP Operator Relations & MD Austria, Out There Media
3. Secretary: Nick Wiggin, Head of Advertising & Partnerships, Ericsson AB

North America [Regional Executive Committee]

1. Chair: Mario Ribera, Director and Americas Head, Mobile and Local Advertising, Microsoft
2. Vice Chair: Jack Philbin, President and Co Founder, Vibes Media
3. Secretary: Cameron Clayton, Executive Vice President, Digital Products, The Weather Channel Interactive

Latin America [Regional Executive Committee]

1. Chair: Jesper Rhode, Head of Innovation & Partnerships Latam, Ericsson AB
2. Secretary: Rosana Moya Padovan, Vice President Client Services, Sun-MRM
3. Chair Emeritus: Luiz Santucci Filho, VP Corporate & Partnerships, Movile

Global Executive Committee

1. Global Chair: Melis Ertem, Media & Entertainment & Telco Services Division Head, Turkcell
2. Global Vice Chair: Paul Palmieri, President, CEO and Co-Founder, Millennial Media, Inc.
3. Global Treasurer: Barney Loehnis, Head of Digital, Asia Pacific, OgilvyOne Worldwide
4. Global Secretary: Cameron Clayton, Executive Vice President, The Weather Channel
5. Chair Emeritus: Federico Pisani Massamormile, CEO, HANZO
6. MMA: Greg Stuart, Global CEO

External links

• Official site
• http://mmaglobal.com/about/board-of-directors