Moose A. Moose
Encyclopedia
Moose A. Moose is a fictional animated moose, voiced by New Yorker
Paul Christie, who serves as the mascot for the cable television
channel
Nick Jr, and its predecessor Noggin. From April 1, 2002 until April 7, 2003, Noggin had its first mascot Feetface. Since April 7, 2003, Moose and his silent sidekick
, Zee D. Bird, serve as coordinating hosts for all of Nick Jr's programming.
Moose and Zee were conceived as part of a rebrand
ing effort at Noggin. From February 2, 1999 until April 1, 2002, Noggin was targeted at preteens, and its programming consisted mainly of Sesame Street
, 3-2-1 Contact
, and other CTW
Productions. Starting on April 1, 2002, the format was changed due to low ratings
. The format was then mostly aimed for a younger audience. The new concept underlying all Noggin programming was "connected learning," in which all programs were to connect in an effort to reinforce the educational quality of the programs; in other words, connected learning "aims to cram every second of air time with learning experiences." Moose A. Moose (and Zee) was to "guide kids from one show to the next while reinforcing key educational messages though interstitials," thus functioning as an "on-air 'teacher.'" Besides introducing the new animated hosts, the channel also added three new shows: Oobi, Miffy and Friends
, and Tweenies
. Moose and Zee continue to be the figureheads of Noggin; when the channel went back to 24/7 programming on December 31, 2007, they were the hosts of a five-hour primetime movie marathon. The character is available as, for instance, a stuffed toy, and is marketed on t-shirts; Moose seems to have struck an emotional chord with children and parents alike, who hail him as the king of "the guardian of (nature) bizarre, chimerical mascots" who signifies the "child-appropriate Laissez-faire" of Noggin.
Moose and Zee are also hosting the show Storytime Live!.
Prior to Moose A. Moose, Paul Christie used an identical voice for Stick Stickly, the popsicle-stick host of Nick in the Afternoon
. Christie is reprising the Stick Stickly role for The '90s Are All That
concurrently with his work as Moose A. Moose.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
Paul Christie, who serves as the mascot for the cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
Nick Jr, and its predecessor Noggin. From April 1, 2002 until April 7, 2003, Noggin had its first mascot Feetface. Since April 7, 2003, Moose and his silent sidekick
Sidekick
A sidekick is a close companion who is generally regarded as subordinate to the one he accompanies. Some well-known fictional sidekicks are Don Quixote's Sancho Panza, Sherlock Holmes' Doctor Watson, The Lone Ranger's Tonto, The Green Hornet's Kato and Batman's Robin.-Origins:The origin of the...
, Zee D. Bird, serve as coordinating hosts for all of Nick Jr's programming.
Moose and Zee were conceived as part of a rebrand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing effort at Noggin. From February 2, 1999 until April 1, 2002, Noggin was targeted at preteens, and its programming consisted mainly of Sesame Street
Sesame Street
Sesame Street has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution". The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The...
, 3-2-1 Contact
3-2-1 Contact
3-2-1 Contact is an American science educational television show that aired on PBS from 1980 to 1988, and an adjoining children's magazine. The show, a production of the Children's Television Workshop, teaches scientific principles and their applications. Dr. Edward G...
, and other CTW
Sesame Workshop
Sesame Workshop, formerly known as the Children's Television Workshop , is a Worldwide American non-profit organization behind the production of several educational children's programs that have run on public broadcasting around the world...
Productions. Starting on April 1, 2002, the format was changed due to low ratings
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...
. The format was then mostly aimed for a younger audience. The new concept underlying all Noggin programming was "connected learning," in which all programs were to connect in an effort to reinforce the educational quality of the programs; in other words, connected learning "aims to cram every second of air time with learning experiences." Moose A. Moose (and Zee) was to "guide kids from one show to the next while reinforcing key educational messages though interstitials," thus functioning as an "on-air 'teacher.'" Besides introducing the new animated hosts, the channel also added three new shows: Oobi, Miffy and Friends
Miffy
Miffy is a small female rabbit in a series of picture books drawn and written by Dutch artist Dick Bruna. Miffy's original Dutch name is Nijntje which stems from a toddler's pronunciation of the word "konijntje" meaning "little rabbit"....
, and Tweenies
Tweenies
Tweenies was a television programme aimed at young children, broadcast on the BBC's Cbeebies channel.-Overview:The programme was created by Iain Lauchlan and Will Brenton, a pair with a track record of being involved in BBC children's programming...
. Moose and Zee continue to be the figureheads of Noggin; when the channel went back to 24/7 programming on December 31, 2007, they were the hosts of a five-hour primetime movie marathon. The character is available as, for instance, a stuffed toy, and is marketed on t-shirts; Moose seems to have struck an emotional chord with children and parents alike, who hail him as the king of "the guardian of (nature) bizarre, chimerical mascots" who signifies the "child-appropriate Laissez-faire" of Noggin.
Moose and Zee are also hosting the show Storytime Live!.
Prior to Moose A. Moose, Paul Christie used an identical voice for Stick Stickly, the popsicle-stick host of Nick in the Afternoon
Nick in the Afternoon
Nick in the Afternoon is a programming block on Nickelodeon that aired from 1995 to 1998 on weekday afternoons during the summer, hosted by Stick Stickly, a popsicle stick voiced by New York City native Paul Christie . The 1998 stint ran from the summer until December...
. Christie is reprising the Stick Stickly role for The '90s Are All That
The '90s Are All That
The '90s Are All That is a programming block that airs on TeenNick. The block shows requested Nickelodeon shows from the 1990s, airing in a two-hour block running every night from midnight to 2 a.m., with an encore from 2 to 4 a.m...
concurrently with his work as Moose A. Moose.