Mother Advertising
Encyclopedia
-
Mother Advertising is an advertising agency
with offices in London
, New York
and Buenos Aires
. Mother London is the UK’s largest independent advertising agency . The agency's philosophy is "To make great work, have fun and make money. Always in that order."
, its celebrity fronted "Goldspot" cinema adverts for Orange, "Here Come The Girls" for Boots to the famous PG Tips
campaign featuring Al and Monkey. The agency has a reputation for its campaigns beyond traditional advertising having produced a feature length film for Eurostar Somers Town
.
Mother has pioneered a creative culture where all employees work directly with clients, including the creative teams. It is the agency of record for many world famous brands including: Coca-Cola
, Diet Coke
, Stella Artois
, Boots
, Schweppes, IKEA
, COI (Government anti drugs) , PG Tips
, Pot Noodle
, Amnesty International
and Cumberland amongst many others.
architects. One of the major features of the office is a huge 250 feet (76.2 m) concrete desks which can seat all the Mother staff.
Mother NY recently moved from a loft space on Bond St in the Noho district, to a 36000 square feet (3,344.5 m²) space in Hell’s Kitchen. The building was designed by Steven Sclaroff.
magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence declared that Mother was the top best-run, privately owned marketing services agency in the UK, based on financial credentials .
Mother New York was named Advertising Agency of the Year in 2009 by Creativity
Magazine and Madre were called “one of the most outstanding Latin American agencies of the year” by AdLatina.
. The FRANK camapaign also included the creation of Pablo the Drug Mule Dog
voiced by David Mitchell
of ‘Mitchell and Webb’. The campaign won the Best of Show award at the IPA Best of Health Awards 2009
from the popular comedy duo Armstrong and Miller
.
, Verne Troyer
, Rob Lowe
, Rob Schneider
and Angelica Houston.
with Shane Meadows
for Eurostar
, which won Best British Film at the Edinburgh Film Festival, Best Actor at Tribeca and was the biggest grossing independent British film of 2008. For Time Out, Mother created four graphic novels called "Four Feet From a Rat" in collaboration with the graphic novel publishers Mam Tor Publishing
. At the 2008 Edinburgh Festival, Mother created a musical for Pot Noodle
, the same year, a single with Universal Music and The Sugababes for Boots, and for Pimm’s, London’s first outdoor comedy festival.
For each World Cup since 1996, Mother has done something to commemorate the tournament. In 1996 they created airfix models of football hooligans, English sushi in 2002, and Ronaldo the diving winker toy in 2006 when England were knocked out of the quarter finals by Portugal. In 2010 Mother journeyed to East London in South Africa to play a football tournament against local teams.
Mother has also created other one-off projects including a series of uncarriable carrier bags, a losers sticker book to commemorate the English football team failing to qualify for the Euro 2008 championships and an honest spam Christmas email - in which one of the recipients could win £10,000. The winner ended up donating the money to charity and the video telling the story won a silver lion at Cannes in 2010
The founding partners of Mother New York are Andrew Deitchman, Linus Karlsson (no longer at Mother) , Paul Malmstrom and Rob DeFlorio (no longer at Mother). In 2010, Michael Ian Kaye, Pernilla Ammann and Tom Webster were made partners of Mother New York.
Mother Advertising is an advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
with offices in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
. Mother London is the UK’s largest independent advertising agency . The agency's philosophy is "To make great work, have fun and make money. Always in that order."
History
Founded around a kitchen table in 1996, 15 years later Mother now has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The agency is renowned for breakthrough advertising campaigns ; from the early Levi’s Odyssey spoof for LiltLilt
Lilt is a brand of soft drink manufactured by The Coca Cola Company and sold in the Seychelles, United Kingdom, Gibraltar and Republic of Ireland only. During the 1980s, Lilt was promoted with the advertising slogan, "the totally tropical taste." In the late 1990s it was heavily promoted with...
, its celebrity fronted "Goldspot" cinema adverts for Orange, "Here Come The Girls" for Boots to the famous PG Tips
PG Tips
PG Tips is a brand of tea in the United Kingdom, manufactured by Unilever UK. It is claimed that Britons drink 35 million cups of the tea every day.-Brand name:...
campaign featuring Al and Monkey. The agency has a reputation for its campaigns beyond traditional advertising having produced a feature length film for Eurostar Somers Town
Somers Town (film)
Somers Town is a 2008 film directed by Shane Meadows, written by Paul Fraser and produced by Barnaby Spurrier. It stars Thomas Turgoose, Piotr Jagiello, Kate Dickie, Perry Benson, and Elisa Lasowski...
.
Mother has pioneered a creative culture where all employees work directly with clients, including the creative teams. It is the agency of record for many world famous brands including: Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, Diet Coke
Diet Coke
Diet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...
, Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...
, Boots
Boots UK
Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...
, Schweppes, IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...
, COI (Government anti drugs) , PG Tips
PG Tips
PG Tips is a brand of tea in the United Kingdom, manufactured by Unilever UK. It is claimed that Britons drink 35 million cups of the tea every day.-Brand name:...
, Pot Noodle
Pot Noodle
Pot Noodle is a brand of ramen-style instant noodle snack foods, available in a selection of flavours and varieties. Its dehydrated mixture consists of wide noodles, textured soya pieces, assorted dried vegetables and flavouring powder. The product is prepared by adding boiling water, which softens...
, Amnesty International
Amnesty International
Amnesty International is an international non-governmental organisation whose stated mission is "to conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated."Following a publication of Peter Benenson's...
and Cumberland amongst many others.
Offices
Mother moved to its current offices in Shoreditch in 2006, designed by Clive WilkinsonClive Wilkinson
Clive Wilkinson is an architect and interior designer. Acknowledged as a pioneer in workplace design, Wilkinson is best known for designing the Googleplex, the headquarters of Google in Silicon Valley. He has also designed several top global advertising agencies, including JWT in New York City,...
architects. One of the major features of the office is a huge 250 feet (76.2 m) concrete desks which can seat all the Mother staff.
Mother NY recently moved from a loft space on Bond St in the Noho district, to a 36000 square feet (3,344.5 m²) space in Hell’s Kitchen. The building was designed by Steven Sclaroff.
Awards
Mother London was named Agency of the Decade in 2009 by Campaign, and have previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It has won the British Television’s Advertising Awards’ Agency of the Year three times , MarketingMarketing (magazine)
Marketing is a Canadian business magazine about marketing, advertising and media. The magazine is published fortnightly by Rogers Media Inc....
magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence declared that Mother was the top best-run, privately owned marketing services agency in the UK, based on financial credentials .
Mother New York was named Advertising Agency of the Year in 2009 by Creativity
Creativity (magazine)
Creativity is a website, formerly a monthly magazine, covering all things creative in advertising and design. The magazine, launched in 1986, provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work and insight on the...
Magazine and Madre were called “one of the most outstanding Latin American agencies of the year” by AdLatina.
Al and Monkey
In 2001 Mother created Al and Monkey to promote ITV Digital, a campaign that was named Campaign of the Year by Campaign Magazine in the same year After the closure of the channel, Mother brought the characters back as the face of PG Tips.Pablo the Drug Mule Dog
Mother worked with the COI's drugs awareness brief resulting in Mother re-branding the National Drugs Helpline as FRANKFrank
Frank may refer to:* A member of the medieval Germanic people, the Franks* Frank * Frank * Crusaders or any persons originating in Catholic western Europe, in medieval Middle Eastern history...
. The FRANK camapaign also included the creation of Pablo the Drug Mule Dog
Pablo the Drug Mule Dog
Pablo the Drug Mule Dog is the main character in a series of anti-cocaine television advertisements produced by the agency Mother for FRANK, the United Kingdom government's national anti-drug campaign...
voiced by David Mitchell
David Mitchell (actor)
David James Stuart Mitchell is a British actor, comedian and writer. He is half of the comedy duo Mitchell and Webb, alongside Robert Webb, whom he met at Cambridge University. There they were both part of the Cambridge Footlights, of which Mitchell became President. Together the duo star in the...
of ‘Mitchell and Webb’. The campaign won the Best of Show award at the IPA Best of Health Awards 2009
Pimms' O'Clock
Mother invented the "Pimm’s O’Clock" slogan and created the series of adverts featuring Harry Fitzgibbon Simms, ambassador for Pimms. Harry’s character is played by Alexander ArmstrongAlexander Armstrong (comedian)
Alexander Henry Fenwick Armstrong is a British comedian, actor and television presenter.-Early life and career:Armstrong was born in Rothbury, Northumberland, the youngest of three children, to Henry Angus Armstrong and his wife Emma Virginia Peronnet Thompson-McCausland, daughter of Lucius...
from the popular comedy duo Armstrong and Miller
Armstrong and Miller
Armstrong and Miller is a comedy sketch television show that aired between 1997 and 2001 featuring Alexander Armstrong and Ben Miller, known together as Armstrong and Miller...
.
Orange Gold Spots
Mother London worked on the Orange Gold spot campaign from 2003–2009. The campaign became the most awarded cinema campaign in British advertising history. Amongst many notable films stars the campign features Snoop Dog, Patrick SwayzePatrick Swayze
Patrick Wayne Swayze was an American actor, dancer and singer-songwriter. He was best known for his tough-guy roles, as romantic leading men in the hit films Dirty Dancing and Ghost, and as Orry Main in the North and South television miniseries. He was named by People magazine as its "Sexiest...
, Verne Troyer
Verne Troyer
Verne J. Troyer is an American stand-up comedian, actor, stuntman and performer, best known for playing Mini-Me in the Austin Powers series...
, Rob Lowe
Rob Lowe
Robert Hepler "Rob" Lowe is an American actor. Lowe came to prominence after appearing in films such as The Outsiders, Oxford Blues, About Last Night..., St. Elmo's Fire, and Wayne's World. On television, Lowe is known for his role as Sam Seaborn on The West Wing and his role as Senator Robert...
, Rob Schneider
Rob Schneider
Robert Michael "Rob" Schneider is an American actor, comedian, screenwriter, and director. A stand-up comic and veteran of the NBC sketch-comedy series Saturday Night Live, Schneider has gone on to a successful career in feature films, including starring roles in the comedy films Deuce Bigalow:...
and Angelica Houston.
Coca Cola 'I Wish'
One of Mother’s most famous campaigns is ‘I Wish’ for Coca Cola featuring Sharlene Hector singing ‘I wish I knew how it would feel to be free’. The advert became popular around the world, and this was the first non-US Coke commercial to be screened within the United States.Mother projects
Mother has developed creative ideas that spread beyond traditional advertising. In 2008, Mother made the feature film Somers TownSomers Town (film)
Somers Town is a 2008 film directed by Shane Meadows, written by Paul Fraser and produced by Barnaby Spurrier. It stars Thomas Turgoose, Piotr Jagiello, Kate Dickie, Perry Benson, and Elisa Lasowski...
with Shane Meadows
Shane Meadows
Shane Meadows is an English film director, screenwriter, occasional actor and BAFTA winner.-Background:Meadows grew up in the Westlands Road area of Uttoxeter, Staffordshire. His father was a long distance lorry driver and his mother worked in a fish and chip shop...
for Eurostar
Eurostar
Eurostar is a high-speed railway service connecting London with Paris and Brussels. All its trains traverse the Channel Tunnel between England and France, owned and operated separately by Eurotunnel....
, which won Best British Film at the Edinburgh Film Festival, Best Actor at Tribeca and was the biggest grossing independent British film of 2008. For Time Out, Mother created four graphic novels called "Four Feet From a Rat" in collaboration with the graphic novel publishers Mam Tor Publishing
Mam Tor Publishing
Mam Tor Publishing is an English independent comic book publisher founded by Liam Sharp and his wife Christina McCormack. The company's headquarters are in Derby, East Midlands....
. At the 2008 Edinburgh Festival, Mother created a musical for Pot Noodle
Pot Noodle
Pot Noodle is a brand of ramen-style instant noodle snack foods, available in a selection of flavours and varieties. Its dehydrated mixture consists of wide noodles, textured soya pieces, assorted dried vegetables and flavouring powder. The product is prepared by adding boiling water, which softens...
, the same year, a single with Universal Music and The Sugababes for Boots, and for Pimm’s, London’s first outdoor comedy festival.
For each World Cup since 1996, Mother has done something to commemorate the tournament. In 1996 they created airfix models of football hooligans, English sushi in 2002, and Ronaldo the diving winker toy in 2006 when England were knocked out of the quarter finals by Portugal. In 2010 Mother journeyed to East London in South Africa to play a football tournament against local teams.
Mother has also created other one-off projects including a series of uncarriable carrier bags, a losers sticker book to commemorate the English football team failing to qualify for the Euro 2008 championships and an honest spam Christmas email - in which one of the recipients could win £10,000. The winner ended up donating the money to charity and the video telling the story won a silver lion at Cannes in 2010
Partners
The founding partners of Mother are Robert Saville, Mark Waites, Stef Calcraft, Andy Medd and Matt Clark. In 2010, Dylan Williams and Stephen Butler were both made partners of Mother London.The founding partners of Mother New York are Andrew Deitchman, Linus Karlsson (no longer at Mother) , Paul Malmstrom and Rob DeFlorio (no longer at Mother). In 2010, Michael Ian Kaye, Pernilla Ammann and Tom Webster were made partners of Mother New York.