Moxie Sozo
Encyclopedia
Moxie Sozo is a Boulder, Colorado
-based design
and advertising agency
founded in 1999 by Leif Steiner. The 32-person firm is highly recognized for its green initiatives, including being the first known design and advertising agency to be carbon-neutral, zero waste
and powered by 100 percent renewable energy
.
, a Colorado-based business that makes clothing and accessories from merino wool; and Mazda
, the globally recognized auto manufacturer.
Moxie Sozo's internationally renowned packaging design has been featured in more than 100 magazines and books throughout the world. The Dieline.com frequently publishes articles about Moxie Sozo's work, including mentions of clients like Nuun, EatPastry, Snackle Mouth, PROBAR and LEAP Organics.
“Our work has been profiled in books and featured in magazines around the world. We hire the best talent in the industry, frequently receiving several hundred applications for a single position. We value quality over quantity, and turn away accounts that don’t fit our philosophy... We simply believe that it is the little things each of us do as humans that can make a cumulative difference. The team at Moxie Sozo shares the full spectrum of social, political and religious beliefs. One thing that we all agree on: All of us share responsibility for making this world a better place.” - Moxie Sozo website
Moxie Sozo’s current management team includes: Leif Steiner, Principle & Creative Director; Chris Bradley, Vice President of Client Services; Paul Calderbank, Vice President of Marketing & Client Services; Teri Gosse, Vice President of Operations; Jen Luna, Director of Client Services; Stephanie Jacoby, Director of Client Strategy & Media Relations; Sarah Boyd, Senior Accounts Manager; Kelly Gray, Senior Accounts Manager; Kristin Burkholder, Senior Accounts Manager; Suzi Jump, Accounts Manager; Makenzie Mouser, Accounts Manager; Mike Riley, Research & Strategy; and John Supsic, Financial Director.
supports the non-profit organization Clean Air-Cool Planet. Our zero waste operations program is operated, monitored and audited by Eco-Cycle. Moxie Sozo is powered by 100% renewable energy purchased through NativeEnergy, a leader in the renewable energy market. The agency especially enjoys working with clients who share a common interest in the benefits of Corporate social responsibility
.
In March 2011, Ball Corp.
asked Moxie Sozo to help redesign its website to convey its commitment to sustainability and to corporate social responsibility practices. Ball Corp.'s new site will showcase its push toward aluminum and steel cans versus their traditional glass jars that the company was previously well known for. It will also feature additional information about Ball Corp.'s internal Nonprofit organization
that ships canned water to children in underdeveloped countries.
hit New Orleans, Steiner organized a group of international designers and artists to create The Hurricane Poster Project
. Designers from all over the world were asked to make and submit posters that could be then sold online to raise money for the victims and the Red Cross. More than 180 different limited-edition series of posters were produced, raising more than US$50,000. In 2007, Leif Steiner was awarded the Circle of Humanitarians Award, the American Red Cross's highest honor.
Three days after the 2010 Haiti earthquake
, Leif Steiner of Moxie Sozo and Josh Higgins organized The Haiti Poster Project, a collaboration of 350 designers from 17 countries. The project gained worldwide media attention within days of launching, and the effort has raised thousands of dollars for victims of the earthquake. As a result of this effort, Steiner - along with Lead Designer and Pentagram (design studio)
Partner Harry Pearce and Photographer Richard Foster - won the D&AD Professional Award for his contributions to the Haiti disaster relief.
Boulder, Colorado
Boulder is the county seat and most populous city of Boulder County and the 11th most populous city in the U.S. state of Colorado. Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of...
-based design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
and advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
founded in 1999 by Leif Steiner. The 32-person firm is highly recognized for its green initiatives, including being the first known design and advertising agency to be carbon-neutral, zero waste
Zero waste
Zero waste is a philosophy that encourages the redesign of resource life cycles so that all products are reused. Any trash sent to landfills and incinerators is minimal. The process recommended is one similar to the way that resources are reused in nature...
and powered by 100 percent renewable energy
Renewable energy
Renewable energy is energy which comes from natural resources such as sunlight, wind, rain, tides, and geothermal heat, which are renewable . About 16% of global final energy consumption comes from renewables, with 10% coming from traditional biomass, which is mainly used for heating, and 3.4% from...
.
Core Creative Competencies
Moxie Sozo is known for its ability to effectively position challenger brands in a competitive market landscape. The firm has extensive creative experience and involvement working with iconic brands. The agency's client roster includes companies like CatEye, a Japanese bicycle component company; SmartWoolSmartwool
SmartWool is a company founded by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado in 1994 and acquired by the Timberland Company in 2005. The company makes eponymous products primarily from treated merino wool. SmartWool claims that this proprietary treatment makes...
, a Colorado-based business that makes clothing and accessories from merino wool; and Mazda
Mazda
is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...
, the globally recognized auto manufacturer.
Moxie Sozo's internationally renowned packaging design has been featured in more than 100 magazines and books throughout the world. The Dieline.com frequently publishes articles about Moxie Sozo's work, including mentions of clients like Nuun, EatPastry, Snackle Mouth, PROBAR and LEAP Organics.
Awards and Recognition
Computer Arts Magazine UK named Moxie Sozo "Studio of the Month" and has included the agency in other areas of its publication to provide advice and guidance for other firms. Moxie Sozo's most recent packaging design awards were featured on Choi's Gallery, a bi-monthly publication dedicated to reviewing and presenting the best new graphics from all over the world. Moxie Sozo's creative design efforts for Jade Monk Beverage Co., Left Hand Brewing Co. and LEAP Organics were all recipients of the "Best Packaging Design" award in Choi's Gallery for 2011, along with EatPastry, Snackle Mouth and PROBAR.Agency Philosophy
Moxie Sozo’s motto is to create soul-stirring, innovative work for a select number of clients. The agency asserts that it offers the capabilities of a large creative shop, but retains the personal attention of a boutique shop. It’s because of this work ethic and mission statement that Moxie Sozo has never lost an account in its entire history.“Our work has been profiled in books and featured in magazines around the world. We hire the best talent in the industry, frequently receiving several hundred applications for a single position. We value quality over quantity, and turn away accounts that don’t fit our philosophy... We simply believe that it is the little things each of us do as humans that can make a cumulative difference. The team at Moxie Sozo shares the full spectrum of social, political and religious beliefs. One thing that we all agree on: All of us share responsibility for making this world a better place.” - Moxie Sozo website
Moxie Sozo’s current management team includes: Leif Steiner, Principle & Creative Director; Chris Bradley, Vice President of Client Services; Paul Calderbank, Vice President of Marketing & Client Services; Teri Gosse, Vice President of Operations; Jen Luna, Director of Client Services; Stephanie Jacoby, Director of Client Strategy & Media Relations; Sarah Boyd, Senior Accounts Manager; Kelly Gray, Senior Accounts Manager; Kristin Burkholder, Senior Accounts Manager; Suzi Jump, Accounts Manager; Makenzie Mouser, Accounts Manager; Mike Riley, Research & Strategy; and John Supsic, Financial Director.
Environmental Initiatives
Moxie Sozo's operations, including all business travel, are 100% carbon neutral. Purchased through NativeEnergy, our Carbon offsetCarbon offset
A carbon offset is a reduction in emissions of carbon dioxide or greenhouse gases made in order to compensate for or to offset an emission made elsewhere....
supports the non-profit organization Clean Air-Cool Planet. Our zero waste operations program is operated, monitored and audited by Eco-Cycle. Moxie Sozo is powered by 100% renewable energy purchased through NativeEnergy, a leader in the renewable energy market. The agency especially enjoys working with clients who share a common interest in the benefits of Corporate social responsibility
Corporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...
.
In March 2011, Ball Corp.
Ball Corp.
Ball Corporation , originally Ball Brothers Glass Manufacturing Company, is an American company famous for producing glass canning jars. Founded in 1880, it is currently headquartered in Broomfield, Colorado. The company has expanded into other areas such as avionics, space systems, metal beverage...
asked Moxie Sozo to help redesign its website to convey its commitment to sustainability and to corporate social responsibility practices. Ball Corp.'s new site will showcase its push toward aluminum and steel cans versus their traditional glass jars that the company was previously well known for. It will also feature additional information about Ball Corp.'s internal Nonprofit organization
Nonprofit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
that ships canned water to children in underdeveloped countries.
The Hurricane Poster Project and The Haiti Poster Project
In 2005, after Hurricane KatrinaHurricane Katrina
Hurricane Katrina of the 2005 Atlantic hurricane season was a powerful Atlantic hurricane. It is the costliest natural disaster, as well as one of the five deadliest hurricanes, in the history of the United States. Among recorded Atlantic hurricanes, it was the sixth strongest overall...
hit New Orleans, Steiner organized a group of international designers and artists to create The Hurricane Poster Project
The Hurricane Poster Project
The Hurricane Poster Project was an international collaboration of artists and designers to raise money for the victims of Hurricane Katrina. Over 180 posters commemorating the event were designed, produced and sold online, raising more than $50,000. The profits were donated to the Red Cross. The...
. Designers from all over the world were asked to make and submit posters that could be then sold online to raise money for the victims and the Red Cross. More than 180 different limited-edition series of posters were produced, raising more than US$50,000. In 2007, Leif Steiner was awarded the Circle of Humanitarians Award, the American Red Cross's highest honor.
Three days after the 2010 Haiti earthquake
2010 Haiti earthquake
The 2010 Haiti earthquake was a catastrophic magnitude 7.0 Mw earthquake, with an epicentre near the town of Léogâne, approximately west of Port-au-Prince, Haiti's capital. The earthquake occurred at 16:53 local time on Tuesday, 12 January 2010.By 24 January, at least 52 aftershocks...
, Leif Steiner of Moxie Sozo and Josh Higgins organized The Haiti Poster Project, a collaboration of 350 designers from 17 countries. The project gained worldwide media attention within days of launching, and the effort has raised thousands of dollars for victims of the earthquake. As a result of this effort, Steiner - along with Lead Designer and Pentagram (design studio)
Pentagram (design studio)
Pentagram is a design studio that was founded in 1972 by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in Needham Road, West London, UK...
Partner Harry Pearce and Photographer Richard Foster - won the D&AD Professional Award for his contributions to the Haiti disaster relief.