MuchLOUD
Encyclopedia
MuchLOUD is a Canadian
English language
Category B specialty channel
owned by Bell Media. The channel broadcasts rock
, modern rock
, alternative
, punk
, and heavy metal
music programming primarily in the form of music videos with other programming including concerts, interviews, and more. The channel is fashioned after the former MuchMusic
original program, Loud.
was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."
The channel launched on September 7, 2001 as MuchLOUD.
In July 2006, Bell Globemedia (later called CTVglobemedia
) announced that it would purchase CHUM for an estimated $1.7 billion CAD
, included in the sale was MuchLOUD. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.
On September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
English language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
Category B specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
owned by Bell Media. The channel broadcasts rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
, modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...
, alternative
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
, punk
Punk rock
Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...
, and heavy metal
Heavy metal music
Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the Midlands of the United Kingdom and the United States...
music programming primarily in the form of music videos with other programming including concerts, interviews, and more. The channel is fashioned after the former MuchMusic
MuchMusic
MuchMusic is a Canadian English language Category A specialty channel owned by Bell Media. MuchMusic is dedicated to music-related programs, pop and youth culture.-History:...
original program, Loud.
History
In November 2000, CHUM LimitedCHUM Limited
CHUM Limited was a media company based in Toronto, Ontario, Canada from 1945 to 2007. Immediately prior to its acquisition, it held full or joint control of two Canadian television systems — Citytv and A-Channel — comprising 11 local stations, and one CBC Television affiliate, one...
was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MuchLoud, described as "a national English-language Category 2 music video specialty television service dedicated exclusively to alternative, hard rock, metal and punk music or alternative music-related programming."
The channel launched on September 7, 2001 as MuchLOUD.
In July 2006, Bell Globemedia (later called CTVglobemedia
CTVglobemedia
CTVglobemedia , was one of Canada's largest private media companies. Its operations include newspaper publishing , television broadcasting and production , radio broadcasting , and their respective Internet properties.Originally established by BCE and the Thomson family in 2001 combining CTV Inc.,...
) announced that it would purchase CHUM for an estimated $1.7 billion CAD
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...
, included in the sale was MuchLOUD. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the music video portion of the channel's schedule. The only remaining commercials existed in programs such as concerts or other special programming.
On September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
Programs
- Concerts & Specials
- Loud
- LoudDoubleShot Videoflow
- LoudTested
- LoudVideoFlow
- PunchMuch
- The Ledge
- The Wedge
- VintageLoud Videoflow
- Note: series list is current as of September 2010.