Neville Jeffress
Encyclopedia
Neville Jeffress was an Australia
n advertising executive and the founder of Media Monitors Australia
.
. In 1936 he joined the Afternoon Sun newspaper in Sydney
as a clerk in the publishing department, before enrolling in the Royal Australian Air Force
as a wireless
operator/airgunner in 1941, where he served for five years.
On his return, he purchased a news agency in Fairlight
and commenced a classified advertising
service from the rear of the news agency. The Neville Jeffress Advertising company grew into a national operation operating in all states. The agency was sold to the USA-based conglomerate, TMP Worldwide Inc in 1996.
In 1982, Jeffress purchased the NSW Country Press and merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. The new company, Neville Jeffress/Pidler Pty. Ltd., grew through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne
in 1904. Melbourne's Australian Reference Service and Media Monitors Australia
were also acquired, giving the organisation its current name.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n advertising executive and the founder of Media Monitors Australia
Media Monitors Australia
Media Monitors is a media intelligence group in Australia, New Zealand, South-East Asia and Greater China with a corporate history dating from 1904. Media Monitors is a privately-owned company headquartered in Sydney, Australia...
.
Background
Jeffress was raised and educated in SydneySydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
. In 1936 he joined the Afternoon Sun newspaper in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
as a clerk in the publishing department, before enrolling in the Royal Australian Air Force
Royal Australian Air Force
The Royal Australian Air Force is the air force branch of the Australian Defence Force. The RAAF was formed in March 1921. It continues the traditions of the Australian Flying Corps , which was formed on 22 October 1912. The RAAF has taken part in many of the 20th century's major conflicts...
as a wireless
Wireless
Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...
operator/airgunner in 1941, where he served for five years.
On his return, he purchased a news agency in Fairlight
Fairlight, New South Wales
Fairlight is a suburb of northern Sydney, in the state of New South Wales, Australia. Fairlight is located 13 kilometres north-east of the Sydney central business district in the local government area of Manly Council and is part of the Northern Beaches region....
and commenced a classified advertising
Classified advertising
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge...
service from the rear of the news agency. The Neville Jeffress Advertising company grew into a national operation operating in all states. The agency was sold to the USA-based conglomerate, TMP Worldwide Inc in 1996.
In 1982, Jeffress purchased the NSW Country Press and merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. The new company, Neville Jeffress/Pidler Pty. Ltd., grew through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
in 1904. Melbourne's Australian Reference Service and Media Monitors Australia
Media Monitors Australia
Media Monitors is a media intelligence group in Australia, New Zealand, South-East Asia and Greater China with a corporate history dating from 1904. Media Monitors is a privately-owned company headquartered in Sydney, Australia...
were also acquired, giving the organisation its current name.