Media Monitors Australia
Encyclopedia
Media Monitors is a media intelligence group in Australia
, New Zealand
, South-East Asia and Greater China
with a corporate history dating from 1904.
Media Monitors is a privately-owned company headquartered in Sydney
, Australia
. It has other operations and sales offices in Melbourne
, Brisbane
, Adelaide
, Perth
(Australia
), Wellington
, Auckland
(New Zealand
), Kuala Lumpur
(Malaysia), Singapore
, Hong Kong
, Beijing
and Shanghai
(China
).
Company services included media monitoring service
for press, broadcast, new media
and social media
, CARMA qualitative media analysis (content analysis
, media evaluation
) and online user interface, Mediaportal.
started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency (APCA), founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.
The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.
Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.
In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.
Media Monitors stepped out of Australasia by opening first non-ANZ office in Singapore in 2006. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year.
On 18 November 2009, Media Monitors won five awards at the AMEC Awards presentation in London. (AMEC is the International Association of Measurement and Evaluation of Communication.)
: track and monitor news published from newspapers, magazines, journals, television, radio, internet and social networking sites
Qualitative and Quantitative media analysis: content analysis
, media evaluation
with the use of CARMA methodology
Mediaportal: Online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, South-East Asia and Greater China
Greater China
Greater China is a term used to refer to mainland China, Hong Kong, Macau and Taiwan. As a "phrase of the moment", the precise meaning is not entirely clear, and people may use it for only the commercial ties, only the cultural actions, or even as a euphemism for the Two Chinas, while others may...
with a corporate history dating from 1904.
Media Monitors is a privately-owned company headquartered in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. It has other operations and sales offices in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
, Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...
, Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....
(Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
), Wellington
Wellington
Wellington is the capital city and third most populous urban area of New Zealand, although it is likely to have surpassed Christchurch due to the exodus following the Canterbury Earthquake. It is at the southwestern tip of the North Island, between Cook Strait and the Rimutaka Range...
, Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
(New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
), Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
(Malaysia), Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
and Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
(China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
).
Company services included media monitoring service
Media monitoring service
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...
for press, broadcast, new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
and social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
, CARMA qualitative media analysis (content analysis
Content analysis
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."According to Dr...
, media evaluation
Media evaluation
Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages...
) and online user interface, Mediaportal.
History
Neville JeffressNeville Jeffress
Neville Jeffress was an Australian advertising executive and the founder of Media Monitors Australia.-Background:Jeffress was raised and educated in Sydney...
started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency (APCA), founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.
The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.
Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.
In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.
Media Monitors stepped out of Australasia by opening first non-ANZ office in Singapore in 2006. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year.
On 18 November 2009, Media Monitors won five awards at the AMEC Awards presentation in London. (AMEC is the International Association of Measurement and Evaluation of Communication.)
Services
Media monitoring serviceMedia monitoring service
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...
: track and monitor news published from newspapers, magazines, journals, television, radio, internet and social networking sites
Qualitative and Quantitative media analysis: content analysis
Content analysis
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."According to Dr...
, media evaluation
Media evaluation
Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages...
with the use of CARMA methodology
Mediaportal: Online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation
Media evaluation
Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages...