Nicholas Longano
Encyclopedia
Nicholas Longano is a video gaming executive known for launching numerous franchises such as Blizzard’s Diablo II and Valve’s Half Life.
Longano married Pauline Elena Aguilera (the great-great-granddaughter of Philip Lehman
, of Lehman Brothers
) on 9 May 1998. The couple now has two children.
. There he attended David Syme Business School at Australia's prestigious Monash University
and earned degrees in Marketing - MBA Equivalent and in Psychology.
in 1992 where he served 2 years as Product Manager for L'Oréal
, developing hair color products, including L'Oréal Excellence Crème and Performing Preference. From that, he went on to Revlon
, where he grew the Revlon Colorstay, Age Defying, and New Complexion Foundation lines to #1, #2 and #3 in the market, respectively.
Longano started his executive tenure in the fashion and beauty industry in April 1997 as the Executive Vice President of Renaissance Cosmetics.
That next year, Longano would join Calvin Klein Cosmetics
as the General Manager. There, he developed and launched the Calvin Klein line of color cosmetics and skincare products in 100 doors, across 21 countries.
", (2004), "The Hulk
", (2003), "Van Helsing
" (2004), "Buffy the Vampire Slayer: Chaos Bleeds
", (2003), "Jurassic Park
", (2003), "Dr. Seuss' The Cat in the Hat", (2003), "The Lord of the Rings
", (2002), "The Thing
", (2002), "Die Hard: Nakatomi Plaza
", (2002), "Diablo II: Lord of Destruction
", (2001), "The Thing
", (2002), "Battlestar Galactica
", (2003), "Aliens vs Predator 2", (2002), Crash Bandicoot 2, Crash Nitro Kart (2003), Spyro: Enter the Dragonfly
. and many other titles. By May 2002 he was General Manager of Universal Studios video game development division.
, Longano was the key player in the in-game advertising
market, and he brokered exclusive, long-term publisher agreements for Massive with 20 video game publisher
s. He pioneered Massive's greenlight process, which is applied to any potential games for the network by all publishers in the video game industry. In May 2006, Massive was acquired by Microsoft
for reportedly several hundred million—providing investors a 1000% ROI. Longano would leave Massive later that year.
, along with 3 partners: Mitch Davis, Thomas Tull and Bert Ellis. Longano served as President and COO. He was instrumental in setting up the operations for Brash—a video game publisher which focused its development on film-based IP
. Over the course of 16 months, Longano and his 3 partners raised USD
$150 million in funding, closed over 25 tent pole film licenses from Hollywood studios, including Warner, Universal
, Fox
, Lionsgate and Legendary
. He led development on 14 titles, including Superman 2, 300, Night at the Museum 2, SAW, The Flash, Alvin and the Chipmunks and Clash of the Titans.
By Jan 2008, speculation about Longano and Davis leaving Brash began to spread. In May 2008, Longano left Brash to pursue another entrepreneurial endeavor. While he kept an interest in the company as an investor, he no longer led the company.
Marquee World is the first 3D social entertainment network and next generation in social media. It is a platform-agnostic network built to support premium and user-generated content, empowering users to discover new talent and content relevant to them while offering content owners the tools to populate, engage and monetize global audiences. Through a unique ‘game-fied’ experience that provides for discovery, user incentives, and real-world rewards, Marquee World combines live performances, concerts, movies, television programming, stand-up comedy, games, the arts and sports to offer users a vast range of entertainment, socializing and commerce opportunities.
Talent from across the entertainment spectrum can directly connect and engage with their fans and curators, and expand their fan base globally to build exposure. The 3D platform socializes entertainment and acts as a new distribution channel for all content. Users can network with friends from around the world, in real time, sharing a broad range of entertainment and commerce experiences. The user experience is fully customizable to their individual preference and can collectively access and discover content and gain VIP access to artists and celebrities, as well as red carpet premiere events.
In August 2011, Marquee Productions licensed its platform to Safe Communications, Inc to develop a child safe virtual environment for kids 4 to 11. News Release: Safe-communications and Marquee Productions combine to develop child safe virtual world environment in mousemail.com the safest childrens' portal on the internet
Longano married Pauline Elena Aguilera (the great-great-granddaughter of Philip Lehman
Philip Lehman
Philip Lehman was a Jewish-American investment banker. Born in New York City to Emanuel and Pauline , his father, was a co-founder of investment bank, Lehman Brothers. Philip became a partner in the family-owned firm in 1887 and was the firm's managing partner from 1901 to 1925...
, of Lehman Brothers
Lehman Brothers
Lehman Brothers Holdings Inc. was a global financial services firm. Before declaring bankruptcy in 2008, Lehman was the fourth largest investment bank in the USA , doing business in investment banking, equity and fixed-income sales and trading Lehman Brothers Holdings Inc. (former NYSE ticker...
) on 9 May 1998. The couple now has two children.
Early years
In 1987 Longano launched Evian Spring Water in the Australian market for Cadbury SchweppesCadbury Schweppes
Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide....
. There he attended David Syme Business School at Australia's prestigious Monash University
Monash University
Monash University is a public university based in Melbourne, Victoria. It was founded in 1958 and is the second oldest university in the state. Monash is a member of Australia's Group of Eight and the ASAIHL....
and earned degrees in Marketing - MBA Equivalent and in Psychology.
Fashion and beauty
Longano moved to New YorkNew York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
in 1992 where he served 2 years as Product Manager for L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...
, developing hair color products, including L'Oréal Excellence Crème and Performing Preference. From that, he went on to Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...
, where he grew the Revlon Colorstay, Age Defying, and New Complexion Foundation lines to #1, #2 and #3 in the market, respectively.
Longano started his executive tenure in the fashion and beauty industry in April 1997 as the Executive Vice President of Renaissance Cosmetics.
That next year, Longano would join Calvin Klein Cosmetics
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....
as the General Manager. There, he developed and launched the Calvin Klein line of color cosmetics and skincare products in 100 doors, across 21 countries.
Vivendi Universal Games
In January 2001, Longano entered the world of gaming when he was brought on as Executive Vice President of Marketing at Vivendi Universal Games where he worked on several video game titles including "The Chronicles of Riddick: Escape from Butcher BayThe Chronicles of Riddick: Escape from Butcher Bay
The Chronicles of Riddick: Escape from Butcher Bay is a first-person action/stealth video game developed by Starbreeze Studios and published by Vivendi Games. Released for the Xbox and Windows in 2004, the game is a tie-in prequel to the futuristic science fiction film The Chronicles of Riddick...
", (2004), "The Hulk
Hulk (video game)
Hulk is a video game based on the 2003 movie of the same name. It was developed by Radical Entertainment and published by Vivendi Games. A signature feature has Eric Bana reprises his role of Bruce Banner...
", (2003), "Van Helsing
Van Helsing (video game)
Van Helsing is a third-person shooter for the Play Station 2 and Xbox which is based on the 2004 action/horror film of the same name by Stephen Sommers. Starting off with the killing of Mr. Hyde in Paris, one must use the character of Van Helsing to hunt down Dracula in Transylvania...
" (2004), "Buffy the Vampire Slayer: Chaos Bleeds
Buffy the Vampire Slayer: Chaos Bleeds
Buffy the Vampire Slayer: Chaos Bleeds is a video game and the fourth video game based on the Buffy the Vampire Slayer franchise. It is the first multiplatform game in the franchise as well as the first game in the franchise to allow players to control characters other than Buffy Summers and also...
", (2003), "Jurassic Park
Jurassic Park: Operation Genesis
Jurassic Park: Operation Genesis is a construction and management simulation video game for the PC, Xbox, and PlayStation 2 based on the novel and film series Jurassic Park. The main point of the game is to recreate Jurassic Park - building a 5 star theme park with dinosaurs, and turning John...
", (2003), "Dr. Seuss' The Cat in the Hat", (2003), "The Lord of the Rings
The Lord of the Rings: The Fellowship of the Ring (video game)
The Lord of the Rings: The Fellowship of the Ring is a 2002 cross-platform video game developed based on the first volume of J. R. R. Tolkien's The Lord of the Rings. WXP developed the game for Xbox, while Surreal developed the PC and PlayStation 2 version, and Pocket Studios delevoped the game for...
", (2002), "The Thing
The Thing (video game)
The Thing is a third person survival horror game. The game was presented as a sequel to John Carpenter's 1982 film The Thing. It was developed by Computer Artworks and published by VU Games. It was released in North America for the PS2 on August 19, 2002, on the PC on August 20, 2002 and on the...
", (2002), "Die Hard: Nakatomi Plaza
Die Hard: Nakatomi Plaza
Die Hard: Nakatomi Plaza is a first-person shooter for PC made by Piranha Games. The game originally used a modified Build engine, later the GoldSrc engine, before it was finally moved to the Lithtech engine...
", (2002), "Diablo II: Lord of Destruction
Diablo II: Lord of Destruction
Diablo II: Lord of Destruction is an expansion pack for the hack and slash action role-playing game Diablo II...
", (2001), "The Thing
The Thing (video game)
The Thing is a third person survival horror game. The game was presented as a sequel to John Carpenter's 1982 film The Thing. It was developed by Computer Artworks and published by VU Games. It was released in North America for the PS2 on August 19, 2002, on the PC on August 20, 2002 and on the...
", (2002), "Battlestar Galactica
Battlestar Galactica (video game)
A number of video games have been released based on the various incarnations of the Battlestar Galactica franchise.-"Space Battle" & "Space Attack":...
", (2003), "Aliens vs Predator 2", (2002), Crash Bandicoot 2, Crash Nitro Kart (2003), Spyro: Enter the Dragonfly
Spyro: Enter the Dragonfly
Spyro: Enter the Dragonfly is the fourth game in the Spyro series, developed by Check Six Games for the PlayStation 2 and Equinoxe for the Nintendo GameCube and published by Universal Interactive Studios. It is the first Spyro game for the sixth generation consoles, PlayStation 2 and GameCube, and...
. and many other titles. By May 2002 he was General Manager of Universal Studios video game development division.
Massive Incorporated
In 2005, as President of New Media at Massive IncorporatedMassive Incorporated
Massive Incorporated is an advertising company that provides software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million....
, Longano was the key player in the in-game advertising
In-game advertising
In-game advertising refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.The IGA industry is large and growing...
market, and he brokered exclusive, long-term publisher agreements for Massive with 20 video game publisher
Video game publisher
A video game publisher is a company that publishes video games that they have either developed internally or have had developed by a video game developer....
s. He pioneered Massive's greenlight process, which is applied to any potential games for the network by all publishers in the video game industry. In May 2006, Massive was acquired by Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
for reportedly several hundred million—providing investors a 1000% ROI. Longano would leave Massive later that year.
Brash Entertainment
One year later, Longano formed Brash EntertainmentBrash Entertainment
Brash Entertainment was an American video game publisher focused on licensed games.The company was co-founded in 2007 by Thomas Tull, Bert Ellis, President and COO Nicholas Longano, and CEO and Chairman Mitch Davis....
, along with 3 partners: Mitch Davis, Thomas Tull and Bert Ellis. Longano served as President and COO. He was instrumental in setting up the operations for Brash—a video game publisher which focused its development on film-based IP
Intellectual property
Intellectual property is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law...
. Over the course of 16 months, Longano and his 3 partners raised USD
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
$150 million in funding, closed over 25 tent pole film licenses from Hollywood studios, including Warner, Universal
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....
, Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...
, Lionsgate and Legendary
Legendary Pictures
Legendary Pictures is an American film production company, whose parent company, Legendary Entertainment, is based in Burbank, California and was founded by Thomas Tull in 2004...
. He led development on 14 titles, including Superman 2, 300, Night at the Museum 2, SAW, The Flash, Alvin and the Chipmunks and Clash of the Titans.
By Jan 2008, speculation about Longano and Davis leaving Brash began to spread. In May 2008, Longano left Brash to pursue another entrepreneurial endeavor. While he kept an interest in the company as an investor, he no longer led the company.
Marquee, Incorporated
In 2010 Nicholas Longano founded Marquee Productions, Inc. which is currently in closed Beta.Marquee World is the first 3D social entertainment network and next generation in social media. It is a platform-agnostic network built to support premium and user-generated content, empowering users to discover new talent and content relevant to them while offering content owners the tools to populate, engage and monetize global audiences. Through a unique ‘game-fied’ experience that provides for discovery, user incentives, and real-world rewards, Marquee World combines live performances, concerts, movies, television programming, stand-up comedy, games, the arts and sports to offer users a vast range of entertainment, socializing and commerce opportunities.
Talent from across the entertainment spectrum can directly connect and engage with their fans and curators, and expand their fan base globally to build exposure. The 3D platform socializes entertainment and acts as a new distribution channel for all content. Users can network with friends from around the world, in real time, sharing a broad range of entertainment and commerce experiences. The user experience is fully customizable to their individual preference and can collectively access and discover content and gain VIP access to artists and celebrities, as well as red carpet premiere events.
In August 2011, Marquee Productions licensed its platform to Safe Communications, Inc to develop a child safe virtual environment for kids 4 to 11. News Release: Safe-communications and Marquee Productions combine to develop child safe virtual world environment in mousemail.com the safest childrens' portal on the internet
See also
- Massive IncorporatedMassive IncorporatedMassive Incorporated is an advertising company that provides software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million....