No. 5 The Film
Encyclopedia
No. 5 The Film is a 180-second long short film directed by Baz Luhrmann
(Romeo + Juliet, Moulin Rouge!
) and starring Nicole Kidman
and Rodrigo Santoro
. It is part of a new breed of advertising
crossover films known as branded content
. It had a budget of $42 million
USD which was financed exclusively by Chanel
. Though visually captivating, the film is essentially an extended television commercial
for Chanel No. 5
perfume
. The film was initially screened in many North America
n cinema
s during the Coming Attractions. During the 2006 Christmas
Season, an edited 30-second TV spot was shown on primetime on many networks in Canada
and the U.S. Nicole Kidman was given $12 million
for being in the commercial.
) runs away in a pink dress in the middle of the streets, only to get into a cab with the one man who doesn't know who she is. After a secret love affair with him, she goes back to her life as a celebrity. The paparazzi takes pictures of her as she walks up stairs, and she looks at a big letters on top of a building that read COCO CHANEL with her lover standing next to them. They smile at each other and then the credits are shown.
.
Baz Luhrmann
Mark Anthony "Baz" Luhrmann is an Australian film director, screenwriter, and producer best known for The Red Curtain Trilogy, which includes his films Strictly Ballroom, William Shakespeare's Romeo + Juliet and Moulin Rouge!...
(Romeo + Juliet, Moulin Rouge!
Moulin Rouge!
Moulin Rouge! is a 2001 romantic jukebox musical film directed, produced, and co-written by Baz Luhrmann. Following the Red Curtain Cinema principles, the film is based on the Orphean myth, La Traviata, and La Bohème...
) and starring Nicole Kidman
Nicole Kidman
Nicole Mary Kidman, AC is an American-born Australian actress, singer, film producer, spokesmodel, and humanitarian. After starring in a number of small Australian films and TV shows, Kidman's breakthrough was in the 1989 thriller Dead Calm...
and Rodrigo Santoro
Rodrigo Santoro
Rodrigo Junqueira dos Reis Santoro is a Brazilian actor.-Life and career:Santoro was born in Petrópolis, Rio de Janeiro. He is of half Brazilian and half Italian descent. In 1993, as Santoro was studying Journalism at PUC-Rio, he entered the Actor's Workshop of Rede Globo...
. It is part of a new breed of advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
crossover films known as branded content
Branded content
Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content,...
. It had a budget of $42 million
Million
One million or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian millione , from mille, "thousand", plus the augmentative suffix -one.In scientific notation, it is written as or just 106...
USD which was financed exclusively by Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
. Though visually captivating, the film is essentially an extended television commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
for Chanel No. 5
Chanel No. 5
Chanel No. 5 is the first perfume launched by Parisian couturier Gabrielle "Coco" Chanel. The French government reports that a bottle of Chanel No. 5 is sold every thirty seconds and generates sales of $100 million a year. It was developed by Russian-French chemist and perfumer Ernest Beaux...
perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
. The film was initially screened in many North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
n cinema
Movie theater
A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....
s during the Coming Attractions. During the 2006 Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
Season, an edited 30-second TV spot was shown on primetime on many networks in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and the U.S. Nicole Kidman was given $12 million
Million
One million or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian millione , from mille, "thousand", plus the augmentative suffix -one.In scientific notation, it is written as or just 106...
for being in the commercial.
Runtime
The original version after preliminary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds for television broadcast and cinema advertisement. Further cutting has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.Plot
Famous celebrity (Nicole KidmanNicole Kidman
Nicole Mary Kidman, AC is an American-born Australian actress, singer, film producer, spokesmodel, and humanitarian. After starring in a number of small Australian films and TV shows, Kidman's breakthrough was in the 1989 thriller Dead Calm...
) runs away in a pink dress in the middle of the streets, only to get into a cab with the one man who doesn't know who she is. After a secret love affair with him, she goes back to her life as a celebrity. The paparazzi takes pictures of her as she walks up stairs, and she looks at a big letters on top of a building that read COCO CHANEL with her lover standing next to them. They smile at each other and then the credits are shown.
Music
The main musical theme of the film is the "Clair de Lune", arranged by Craig Armstrong. The original version was composed by Claude DebussyClaude Debussy
Claude-Achille Debussy was a French composer. Along with Maurice Ravel, he was one of the most prominent figures working within the field of impressionist music, though he himself intensely disliked the term when applied to his compositions...
.
See also
- ChanelChanelChanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
- Chanel No. 5Chanel No. 5Chanel No. 5 is the first perfume launched by Parisian couturier Gabrielle "Coco" Chanel. The French government reports that a bottle of Chanel No. 5 is sold every thirty seconds and generates sales of $100 million a year. It was developed by Russian-French chemist and perfumer Ernest Beaux...
- Baz LuhrmannBaz LuhrmannMark Anthony "Baz" Luhrmann is an Australian film director, screenwriter, and producer best known for The Red Curtain Trilogy, which includes his films Strictly Ballroom, William Shakespeare's Romeo + Juliet and Moulin Rouge!...
- Nicole KidmanNicole KidmanNicole Mary Kidman, AC is an American-born Australian actress, singer, film producer, spokesmodel, and humanitarian. After starring in a number of small Australian films and TV shows, Kidman's breakthrough was in the 1989 thriller Dead Calm...
- Rodrigo SantoroRodrigo SantoroRodrigo Junqueira dos Reis Santoro is a Brazilian actor.-Life and career:Santoro was born in Petrópolis, Rio de Janeiro. He is of half Brazilian and half Italian descent. In 1993, as Santoro was studying Journalism at PUC-Rio, he entered the Actor's Workshop of Rede Globo...
- Branded contentBranded contentBranded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content,...
- AdvertisingAdvertisingAdvertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
- Short film