OfficeArrow is a business-to-business

B2B

B2B may refer to:* Business-to-business* Back to Back * Back to Basics * Budapest-Bamako...

 social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 platform that is currently localized to the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, providing a deal-of-the-day

One deal a day

Deal of the day is a type of ecommerce in which a website offers a single product for sale for a period of 24 to 36 hours...

 product, discount purchasing club

Warehouse club

A warehouse club is a retail store, usually selling a wide variety of merchandise, in which customers are required to buy large, wholesale quantities of the store's products, which makes these clubs attractive to both bargain hunters and small business owners. The clubs are able to keep prices low...

, professionally sourced educational content, community discussion forums

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

, and social functionality

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 targeted towards entrepreneurs, small business executives, and other professionals.

Deal Of The Day

The OfficeArrow deal-of-the-day product offers only business products such as software and office supplies at a discount of between 50% and 90%. They offer one coupon per day. Advertisers are charged 50% of the total sale price.

While this model is almost identical to that of Groupon

Groupon

Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto...

, OfficeArrow differs in that it does not restrict deals with minimum participation. In this regard, it is similar to American Internet retailer Woot

WOOT

Woot usually refers to the slang term, w00t. Woot may also refer to:* Woot, an e-commerce retailer that offers one deal a day to its consumers* WOOT-LP, a defunct television station in Chambersburg, Tennessee...

. Some national brands and Internet retailers find this sales promotion

Sales promotion

Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...

 tool useful for generating qualified sales leads.

Community

Unlike Woot

WOOT

Woot usually refers to the slang term, w00t. Woot may also refer to:* Woot, an e-commerce retailer that offers one deal a day to its consumers* WOOT-LP, a defunct television station in Chambersburg, Tennessee...

, Groupon

Groupon

Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto...

, and other daily deal products, OfficeArrow's business is not built on the daily coupon. OfficeArrow.com connects paying and free members socially and professionally, offering a variety of social media capabilities, such as profiles, discussions, private messaging, and a virtual book club. OfficeArrow maintains databases of both expert- and community generated content, such as webinars, instructional articles, and document templates. Their professional discount club offers users regular discounts on goods and services from companies like American Express

American Express

American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...

, Constant Contact

Constant Contact

Constant Contact, Inc. , launched in 1998, is an online marketing company serving small businesses, nonprofit organizations, and membership associations. The company offers email marketing, social media marketing, online survey, and event marketing tools....

, and Dymo

DYMO

The DYMO routing protocol is successor to the popular Ad hoc On-Demand Distance Vector Routing protocol and shares many of its benefits. It is, however, slightly easier to implement and designed with future enhancements in mind....

.