Online shopping malls are websites that have a directory of online shopping stores. Stores may include Best Buy

Best Buy

Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

, Aeropostale

Aéropostale (clothing)

Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14-to-17-year-old young women and men through its Aéropostale stores and 7-to-12-year-old kids through its P.S. from Aéropostale stores...

, Home Depot, Sears, Expedia

Expedia

Expedia is an Internet-based travel website based in the US with localised sites for 21 countries...

, Zales, Old Navy

Old Navy

Old Navy is an American clothing brand as well as a chain of stores owned by Gap, Inc., with corporate operations in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.Gap, Inc. was run by...

 and many more online shopping stores.

Most online shopping malls offer a loyalty program

Loyalty program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

 in the form of cash back rebate

Rebate (marketing)

A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketers use primarily as incentives or supplements to product sales. The mail-in rebate is the most common...

 reward points or price comparison shopping

Price comparison service

On the internet, a price comparison service allows individuals to see different lists of prices for specific products. Most price comparison services do not sell products themselves, but source prices from retailers from whom users can buy...

. These online shopping malls include FatWallet

FatWallet

FatWallet is a bargain hunting website, centering around a set of forums that allow users to publish deals and rebate offers on a comprehensive range of products and services, though computer-related products and electronics are most prominent in the listings...

, Shopping.com

Shopping.com

Shopping.com is a price comparison service owned by eBay and operates websites in USA, United Kingdom, France, Germany and Australia. Shopping.com started out with the name DealTime.com which still operates as a related, but otherwise separate website....

, Shopzilla

Shopzilla

Shopzilla is a price comparison service. Founded in June 1996 by Farhad Mohit and Henri Asseily as Binary Compass Enterprises, the company changed its name to BizRate.com in January 1999...

, PriceGrabber

PriceGrabber

PriceGrabber.com is a price comparison service. They've partnered with more than 13,000 merchants, retailers, and sellers and provide free information on millions of products in 25 different categories...

 and many more. Other online Shopping Malls enable a multi-vendor checkout system enabling retailers to sell in one portal and allow the consumer to check out with one single credit card transaction.

But the biggest retail trend for online shopping malls is that consumers are taking to online shopping more and more every year according to research firm ComScore Networks. By online shopping malls offering easy access to online stores with online shopping directories, price comparison shopping

Price comparison service

On the internet, a price comparison service allows individuals to see different lists of prices for specific products. Most price comparison services do not sell products themselves, but source prices from retailers from whom users can buy...

 and cash back rebates

Rebate (marketing)

A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketers use primarily as incentives or supplements to product sales. The mail-in rebate is the most common...

, this trend will continue to grow.

Collections of many traders with different offers directly on the same website are also sometimes known as online shopping mall or virtual shopping mall (like Yatego

Yatego

Yatego is a virtual shopping mall where traders are able sell their goods. Each trader has an online shop that is also integrated in the yatego platform. After the login process customers may make their purchases throughout the platform in all shops....

).