Oodle
Encyclopedia
Oodle, Inc. is an online marketplace based out of San Mateo
, California. It was founded in 2005 by ex-Excite
executives Craig Donato, Scott Kister and Faith Sedlin.
, ForRent.com, Myspace
, as well as local listings from local newspapers and websites.
Oodle powers Facebook Marketplace, the app on Facebook for buying, selling, lending and gifting among one’s community. Oodle strongly encourages posters to include a Facebook profile with listings, believing that users will prefer the transparency of dealing with someone with a name and face attributed to their listing.
Oodle also powers other companies' classifieds websites, from the online classifieds for traditional newspapers including The Sun
, The Washington Post Express
, New York Post
to other large websites like AOL
, Lycos
, Local.com , Military.com
, MySpace
, to non-traditional classifieds hosting sites like Wal-Mart
. Oodle searches vertically
in the classifieds categories of cars
, real estate
, renting
, jobs
, personals, merchandise, tickets
, pets
and services.
Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States
, UK
, Canada
, Ireland
, and India
On March 6, 2009, Facebook
launched a new version of its Marketplace application powered by Oodle.
In November of 2010 Oodle acquired Grouply, a platform for building custom social networking groups.
.
or CSV
files which Oodle parses into their database for redistribution. Oodle currently has over 75,000 partner listings.
San Mateo, California
San Mateo is a city in San Mateo County, California, United States, in the San Francisco Bay Area. With a population of approximately 100,000 , it is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the east, Belmont to the south,...
, California. It was founded in 2005 by ex-Excite
Excite
Excite is a collection of Internet sites and services owned by IAC Search & Media, which is a subsidiary of InterActive Corporation . Launched in 1994, it is an online service offering a variety of content, including an Internet portal, a search engine, a web-based email, instant messaging, stock...
executives Craig Donato, Scott Kister and Faith Sedlin.
Overview
Oodle is currently the largest classifieds aggregator, and aggregates listings from sites like eBayEBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
, ForRent.com, Myspace
Myspace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, as well as local listings from local newspapers and websites.
Oodle powers Facebook Marketplace, the app on Facebook for buying, selling, lending and gifting among one’s community. Oodle strongly encourages posters to include a Facebook profile with listings, believing that users will prefer the transparency of dealing with someone with a name and face attributed to their listing.
Oodle also powers other companies' classifieds websites, from the online classifieds for traditional newspapers including The Sun
The Sun (newspaper)
The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...
, The Washington Post Express
Express (newspaper)
Express is a free daily newspaper distributed in the Washington, D.C. metropolitan area. It is in a tabloid format and is printed every weekday and distributed at Washington Metro stations and other locations throughout the Washington metropolitan area. It is owned and printed by The Washington...
, New York Post
New York Post
The New York Post is the 13th-oldest newspaper published in the United States and is generally acknowledged as the oldest to have been published continuously as a daily, although – as is the case with most other papers – its publication has been periodically interrupted by labor actions...
to other large websites like AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, Lycos
Lycos
Lycos, Inc. is a search engine and web portal established in 1994. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.-Corporate history:...
, Local.com , Military.com
Military.com
Military.com is the website created by Military Advantage to be a portal for U.S. military members. In early 2004, Military Advantage was purchased by Monster Worldwide. The company's main revenue streams are advertising, military-themed products and lead generation for military recruiters...
, MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, to non-traditional classifieds hosting sites like Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
. Oodle searches vertically
Vertical search
A vertical search engine, as distinct from a general web search engine, focuses on a specific segment of online content. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical...
in the classifieds categories of cars
CARS
Cars, or automobiles, motor cars, are wheeled motor vehicles used for transporting passengers.Cars or CARS may also refer to:-Entertainment:* Cars , a Disney/Pixar film series...
, real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...
, renting
Renting
Renting is an agreement where a payment is made for the temporary use of a good, service or property owned by another. A gross lease is when the tenant pays a flat rental amount and the landlord pays for all property charges regularly incurred by the ownership from landowners...
, jobs
Employment
Employment is a contract between two parties, one being the employer and the other being the employee. An employee may be defined as:- Employee :...
, personals, merchandise, tickets
Ticket (admission)
A ticket is a voucher that indicates that one has paid for admission to an event or establishment such as a theatre, movie theater, amusement park, zoo, museum, concert, or other attraction, or permission to travel on a vehicle such as an airliner, train, bus, or boat, typically because one has...
, pets
PETS
PETS may be an acronym for:* Pet Travel Scheme, which allows animals to travel internationally without quarantine* Pets Evacuation and Transportation Standards Act...
and services.
Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
, and India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
On March 6, 2009, Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
launched a new version of its Marketplace application powered by Oodle.
In November of 2010 Oodle acquired Grouply, a platform for building custom social networking groups.
Third Party Resources
Oodle provides its classifieds content for publication on external websites through the use of an API or simpler JavaScript WidgetWeb widget
In computing a web widget is a software widget for the web. It's a small application that can be installed and executed within a web page by an end user. They are derived from the idea of code reuse. Other terms used to describe web widgets include: portlet, gadget, badge, module, webjit, capsule,...
.
Partner Listings
Websites supply their classified ad listings to Oodle in the form of XMLXML
Extensible Markup Language is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification produced by the W3C, and several other related specifications, all gratis open standards....
or CSV
Comma-separated values
A comma-separated values file stores tabular data in plain-text form. As a result, such a file is easily human-readable ....
files which Oodle parses into their database for redistribution. Oodle currently has over 75,000 partner listings.