Opinion Research Corporation
Encyclopedia
Opinion Research Corporation, based in Princeton, New Jersey
, is a demographic, health, and market research
company. It was founded in 1938 by Claude Robinson and George Gallup
, although Gallup quickly left the firm in 1939.
Opinion Research Corp was acquired by InfoUSA
on August 4, 2006 for $12 per share in cash. The company announced its' return to independent status through a partnership and majority investment from Lake Capital effective 1st July 2011.
ORC has its worldwide headquarters in Princeton, and offices across the U.S.A., Europe
and the Asia Pacific region. Founded in 1938, ORC offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers
and business executives across a range of industries. The Company’s expertise is focused in the areas of customer engagement
strategies, market planning & development, employee engagement
, corporate brand & reputation management, competitive intelligence
and on-demand business intelligence.
Globally, ORC operates in Asia
as NWC Opinion Research, with offices in Australia
, Singapore
, Hong Kong
, and China
; in Europe
as ORC International
with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York
, Chicago
, Boston
, Washington D.C., Minneapolis, and Seattle.
ORC is a founding member of the Council of American Survey Research Organizations
(CASRO), a member of the European Society for Opinion and Marketing Research
(ESOMAR), a member of the Association of Market and Social Research Organizations in Australia
, and a member of the MRS Company Partner Service, a UK-based association for the promotion of professional standards.
The Company’s research is seen around the world through the CNN
/Opinion Research Corporation Poll® and through its partnership with NYSE Euronext on the annual NYSE Euronext CEO Report which surveys CEOs of the New York Stock Exchange
’s listing companies on topics ranging from globalization and governance to strategy and human resources.
Princeton, New Jersey
Princeton is a community located in Mercer County, New Jersey, United States. It is best known as the location of Princeton University, which has been sited in the community since 1756...
, is a demographic, health, and market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
company. It was founded in 1938 by Claude Robinson and George Gallup
George Gallup
George Horace Gallup was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.-Biography:...
, although Gallup quickly left the firm in 1939.
Opinion Research Corp was acquired by InfoUSA
InfoUSA
Infogroup, Inc., is a data, research and marketing company which offers email marketing and other marketing services. The company's corporate headquarters are located in Papillion, Nebraska. Infogroup employs approximately 3,200 people and operates in 9 countries.- History :Infogroup was formed in...
on August 4, 2006 for $12 per share in cash. The company announced its' return to independent status through a partnership and majority investment from Lake Capital effective 1st July 2011.
ORC has its worldwide headquarters in Princeton, and offices across the U.S.A., Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and the Asia Pacific region. Founded in 1938, ORC offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
and business executives across a range of industries. The Company’s expertise is focused in the areas of customer engagement
Customer engagement
Customer engagement refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline....
strategies, market planning & development, employee engagement
Employee engagement
Employee engagement, also called worker engagement, is a business management concept. An "engaged employee" is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization's interests...
, corporate brand & reputation management, competitive intelligence
Competitive intelligence
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...
and on-demand business intelligence.
Globally, ORC operates in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
as NWC Opinion Research, with offices in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, and China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
; in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
as ORC International
ORC International
ORC International is a leading market research agency and the global research operating unit of Opinion Research Corporation. The company's UK headquarters are located at 186 City Road, Londonadjacent to Silicon Roundabout, with another office in Manchester....
with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, Washington D.C., Minneapolis, and Seattle.
ORC is a founding member of the Council of American Survey Research Organizations
Council of American Survey Research Organizations
The Council of American Survey Research Organizations 325+member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry...
(CASRO), a member of the European Society for Opinion and Marketing Research
European Society for Opinion and Marketing Research
The European Society for Opinion and Market Research is a world association for market, social and opinion researchers.Founded in 1948, ESOMAR began as a regional association within Europe...
(ESOMAR), a member of the Association of Market and Social Research Organizations in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, and a member of the MRS Company Partner Service, a UK-based association for the promotion of professional standards.
The Company’s research is seen around the world through the CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
/Opinion Research Corporation Poll® and through its partnership with NYSE Euronext on the annual NYSE Euronext CEO Report which surveys CEOs of the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
’s listing companies on topics ranging from globalization and governance to strategy and human resources.