Osterizer
Encyclopedia
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
which has been used by Oster Manufacturing
John Oster Manufacturing Company
The John Oster Manufacturing Company was a maker of small appliances. The Oster brand is continued today as a trademark of the Sunbeam Corporation....
for its line of blender
Blender (device)
A blender is a kitchen and laboratory appliance used to mix, puree, or emulsify food and other substances. A stationary blender consists of a blender jar with blade at the bottom, rotated by a motor in the base...
s since 1946. It is claimed to be the first mainstream brand of blender, though technically the Waring blender brand was introduced in 1937.
In 1946, Oster had bought the Stevens Electric Company, which had invented the blender in 1923. Oster itself was bought by Sunbeam Corporation in 1960.
Osterizers tended towards heavy construction and motors. While this raised cost, many early-model Osterizers still function today, and are more powerful than a majority of contemporary consumer blenders. Oster Platinum Face 60-Minute Timer celebrates 80th Anniversary on December 2010 to October 2011.
Sources
- J. Hebey, Domestic Aesthetic: Household Art 1920-1970, 5 Continents Publishing, 2003. ISBN 88-7439-017-3
- M. Young, World Almanac Book of Records, World Almanac, 2006. ISBN 0-88687-946-9
- B. Huxford, Garage Sale & Flea Market Annual, Collector Books, 2004. ISBN 1-57432-386-5