Outsourcing of animation
Encyclopedia
Outsourcing
of animation
has become widespread. Many entertainment giants such as Walt Disney
and IMAX
are beginning to outsource an increasing amount of their animation production to Asia
n countries, particularly India
, while other companies are outsourcing animation from India for commercials and computer games. A factor making India an outsourcing destination for animation films is its vast base of English speaking workforce. Animation, which requires understanding of the English language in order to lip-sync the animated media to the audio dialogue, benefits from this particular talent that the Indian workforce possesses. A number of animation companies in the country are also creating skilled manpower for the animation market through various training programs.
Overall though, the main reason why foreign entertainment firms are flocking to India is the cost advantage the country offers. As an example, US animators can cost about $125 an hour; in India, they cost $25 an hour. Toonz Animation offers animation at 25 per cent to 40 per cent lower rates than other Asian studios and much lower than those of American studios. The total cost for making a full-length animated film in America is estimated to be $100 million to $175 million. In India, it can be made for $15 million to $25 million.Studios in India are also able to provide a large supply of low-cost, high-quality software engineers, even going so far as to establish studios outfitted with state-of-the-art hardware and software to carry out production overseas.http://www.rediff.com/money/2005/mar/16spec1.htm
The Walt Disney Company has outsourced a number of major animation projects to studios throughout India. Cable and satellite station Cartoon Network
is buying animation films made in India while MTV
has added India to its outsourcing center along with the Philippines
and South Korea
. Applied Gravity, a multimedia company in New Zealand
, has outsourced almost 90% of it animation work to Satyam Computer Services’http://www.satyam.com/industries/media_entertainment/index.asp business process outsourcing subsidiaryhttp://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=4962, Nipuna Serviceshttp://www.appliedgravity.net/index.html#. An animatronics
dog for The Discovery Channel
’s Animal Planet
from popular episode called “K9 to11” and animatronics models for New Zealand theme parks were some of the best-known creations of Applied Gravity in Indiahttp://www.appliedgravity.net/index.html#.
Outsourcing
Outsourcing is the process of contracting a business function to someone else.-Overview:The term outsourcing is used inconsistently but usually involves the contracting out of a business function - commonly one previously performed in-house - to an external provider...
of animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...
has become widespread. Many entertainment giants such as Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...
and IMAX
IMAX
IMAX is a motion picture film format and a set of proprietary cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems...
are beginning to outsource an increasing amount of their animation production to Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
n countries, particularly India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, while other companies are outsourcing animation from India for commercials and computer games. A factor making India an outsourcing destination for animation films is its vast base of English speaking workforce. Animation, which requires understanding of the English language in order to lip-sync the animated media to the audio dialogue, benefits from this particular talent that the Indian workforce possesses. A number of animation companies in the country are also creating skilled manpower for the animation market through various training programs.
Overall though, the main reason why foreign entertainment firms are flocking to India is the cost advantage the country offers. As an example, US animators can cost about $125 an hour; in India, they cost $25 an hour. Toonz Animation offers animation at 25 per cent to 40 per cent lower rates than other Asian studios and much lower than those of American studios. The total cost for making a full-length animated film in America is estimated to be $100 million to $175 million. In India, it can be made for $15 million to $25 million.Studios in India are also able to provide a large supply of low-cost, high-quality software engineers, even going so far as to establish studios outfitted with state-of-the-art hardware and software to carry out production overseas.http://www.rediff.com/money/2005/mar/16spec1.htm
The Walt Disney Company has outsourced a number of major animation projects to studios throughout India. Cable and satellite station Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
is buying animation films made in India while MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
has added India to its outsourcing center along with the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
and South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
. Applied Gravity, a multimedia company in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, has outsourced almost 90% of it animation work to Satyam Computer Services’http://www.satyam.com/industries/media_entertainment/index.asp business process outsourcing subsidiaryhttp://www.nasscom.in/Nasscom/templates/NormalPage.aspx?id=4962, Nipuna Serviceshttp://www.appliedgravity.net/index.html#. An animatronics
Animatronics
Animatronics is the use of mechatronics to create machines which seem animate rather than robotic. Animatronic creations include animals , plants and even mythical creatures...
dog for The Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
’s Animal Planet
Animal Planet
Animal Planet is an American cable tv specialty channel that launched on October 1, 1996. It is distributed by Discovery Communications. A high-definition simulcast of the channel launched on September 1, 2007.-History:...
from popular episode called “K9 to11” and animatronics models for New Zealand theme parks were some of the best-known creations of Applied Gravity in Indiahttp://www.appliedgravity.net/index.html#.