Pams (company)
Encyclopedia
Pams is a New Zealand
company
, owned by Foodstuffs
, which also owns New World
, Pak'n Save
and Four Square
. Pams sources and brands a wide range of supermarket goods as a house brand.
Pams was formed in 1937 by Four Square supermarkets
.
Jamie Oliver
signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist
.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
, owned by Foodstuffs
Foodstuffs
Foodstuffs is a group of three New Zealand grocery and liquor retailers' cooperatives based in Auckland, Wellington and Christchurch which collectively control an estimated 57% of the New Zealand grocery market...
, which also owns New World
New World (supermarket)
New World is a New Zealand full-service supermarket chain owned by the Foodstuffs cooperative.Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand...
, Pak'n Save
Pak'n Save
Pak'n Save is a New Zealand discount food warehouse chain owned by the Foodstuffs cooperative.Founded in 1985, Pak'n Save was the last of the five current major New Zealand supermarkets to be founded...
and Four Square
Four Square supermarkets
Four Square is a chain of supermarkets in New Zealand. During the 1950s the Foodstuffs advertising department designed the famous "Mr 4 Square" who initially appeared only in newspaper advertising and posters, but was developed to become part of the Four Square identity, appearing in every Four...
. Pams sources and brands a wide range of supermarket goods as a house brand.
History
Four Square supermarkets
Four Square is a chain of supermarkets in New Zealand. During the 1950s the Foodstuffs advertising department designed the famous "Mr 4 Square" who initially appeared only in newspaper advertising and posters, but was developed to become part of the Four Square identity, appearing in every Four...
.
Advertising
In 2000 celebrity chefCelebrity chef
A celebrity chef is a kitchen chef who has become famous and well known. Today celebrity chefs often become celebrities by presenting cookery advice and demonstrations via mass media, especially television. Historically, celebrity chefs have included Antoine Carême and Martino da Como.-External...
Jamie Oliver
Jamie Oliver
James "Jamie" Trevor Oliver, MBE , sometimes known as The Naked Chef, is an English chef, restaurateur and media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in national schools...
signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist
Oliver's Twist
Oliver's Twist is a television series featuring chef Jamie Oliver, the name of the programme is a pun on the title of Charles Dickens' novel Oliver Twist. Following the popularity of his first TV series, The Naked Chef, he began producing Oliver's Twist to be aired outside the UK...
.