Parfums Givenchy
Encyclopedia
Perfums Givenchy is a French
brand of Perfume
s and Cosmetics
.
was founded in 1952 by designer Hubert de Givenchy
, who retired in 1995. Known first for his haute couture
fashion, Monsieur de Givenchy founded Les Parfums Givenchy in 1957.
Les Parfums Givenchy were associated with a purported meeting of Hubert de Givenchy
and Audrey Hepburn
, an American filmstar. This was supposed to represent the "Givenchy style", in which French elegance meets American glamour in a combination of sophistication and modernity.
Hubert de Givenchy
created his first fragrance, L'Interdit
, in homage to what he regarded as the delicate, romantic, big-hearted femininity of Audrey Hepburn
, who was also the most famous patron of the brand.
Other famous patrons include the Guinness
, Grimaldi and Kennedy
families, who famously wore Givenchy clothes to the funeral of John F. Kennedy
.
Since 2003 actress Liv Tyler
has become the spokeperson for Parfums Givenchy
, in 1996.
In 2003 the company launched Very Irrésistible Givenchy, one of Givenchy's first commissioned scents in the fruity-floral olfactory category. Since that year it has been promoted by American actress Liv Tyler
, who starred in its Fifi
award-winning ad campaign in 2004. Its success has led to the introduction of several flanker perfumes such as Very Irrésistible Summer Vibrations and Very Irrésistible Sensual, as well as a corresponding men's line.
in the ’80s and Pi
in the ’90s.
More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have been launched. Entertainer Justin Timberlake
is the spokesman for Play, the company's most recent attempt at catching the youth market.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
brand of Perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
s and Cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
.
Introduction
GivenchyGivenchy
Givenchy is a French brand of clothing, accessories, perfumes and cosmetics with Parfums Givenchy.The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter...
was founded in 1952 by designer Hubert de Givenchy
Hubert de Givenchy
Count Hubert James Marcel Taffin de Givenchy is a French aristocrat and fashion designer who founded The House of Givenchy in 1952. He is famous for having designed much of the personal and professional wardrobe of Audrey Hepburn, as well as clothing for clients such as Jacqueline Kennedy...
, who retired in 1995. Known first for his haute couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...
fashion, Monsieur de Givenchy founded Les Parfums Givenchy in 1957.
Les Parfums Givenchy were associated with a purported meeting of Hubert de Givenchy
Hubert de Givenchy
Count Hubert James Marcel Taffin de Givenchy is a French aristocrat and fashion designer who founded The House of Givenchy in 1952. He is famous for having designed much of the personal and professional wardrobe of Audrey Hepburn, as well as clothing for clients such as Jacqueline Kennedy...
and Audrey Hepburn
Audrey Hepburn
Audrey Hepburn was a British actress and humanitarian. Although modest about her acting ability, Hepburn remains one of the world's most famous actresses of all time, remembered as a film and fashion icon of the twentieth century...
, an American filmstar. This was supposed to represent the "Givenchy style", in which French elegance meets American glamour in a combination of sophistication and modernity.
Hubert de Givenchy
Hubert de Givenchy
Count Hubert James Marcel Taffin de Givenchy is a French aristocrat and fashion designer who founded The House of Givenchy in 1952. He is famous for having designed much of the personal and professional wardrobe of Audrey Hepburn, as well as clothing for clients such as Jacqueline Kennedy...
created his first fragrance, L'Interdit
L'Interdit
L'Interdit was a perfume created in 1957 by Hubert de Givenchy for his friend, Audrey Hepburn. Its name means "forbidden". It has a soft, floral, powdery aroma. It contains notes of rose, jasmine, violet and, at the heart, a blend of woods and grasses. First created privately for Miss Hepburn by...
, in homage to what he regarded as the delicate, romantic, big-hearted femininity of Audrey Hepburn
Audrey Hepburn
Audrey Hepburn was a British actress and humanitarian. Although modest about her acting ability, Hepburn remains one of the world's most famous actresses of all time, remembered as a film and fashion icon of the twentieth century...
, who was also the most famous patron of the brand.
Other famous patrons include the Guinness
Guinness family
The Guinness family is an extensive aristocratic Irish Protestant family noted for their accomplishments in brewing, banking, politics and religious ministry...
, Grimaldi and Kennedy
Kennedy family
In the United States, the phrase Kennedy family commonly refers to the family descending from the marriage of the Irish-Americans Joseph P. Kennedy, Sr. and Rose Elizabeth Fitzgerald that was prominent in American politics and government. Their political involvement has revolved around the...
families, who famously wore Givenchy clothes to the funeral of John F. Kennedy
John F. Kennedy
John Fitzgerald "Jack" Kennedy , often referred to by his initials JFK, was the 35th President of the United States, serving from 1961 until his assassination in 1963....
.
Since 2003 actress Liv Tyler
Liv Tyler
Liv Rundgren Tyler is an American actress and model. She is the daughter of Aerosmith's lead singer, Steven Tyler, and Bebe Buell, model and singer. Tyler began a career in modeling at the age of 14, but after less than a year she decided to focus on acting. She made her film debut in the 1994...
has become the spokeperson for Parfums Givenchy
Fragrances for women
Givenchy fragrances include Ysatis, launched in 1984 then Amarige in 1991, and OrganzaOrganza
Organza is a thin, plain weave, sheer fabric traditionally made from silk. Many modern organzas are woven with synthetic filament fibers such as polyester or nylon, but the most luxurious organzas are still made of silk. Silk organza is woven by a number of mills along the Yangtze River and in the...
, in 1996.
In 2003 the company launched Very Irrésistible Givenchy, one of Givenchy's first commissioned scents in the fruity-floral olfactory category. Since that year it has been promoted by American actress Liv Tyler
Liv Tyler
Liv Rundgren Tyler is an American actress and model. She is the daughter of Aerosmith's lead singer, Steven Tyler, and Bebe Buell, model and singer. Tyler began a career in modeling at the age of 14, but after less than a year she decided to focus on acting. She made her film debut in the 1994...
, who starred in its Fifi
FiFi Awards
The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements and is the most prominent and prestigious celebratory event of the fragrance industry...
award-winning ad campaign in 2004. Its success has led to the introduction of several flanker perfumes such as Very Irrésistible Summer Vibrations and Very Irrésistible Sensual, as well as a corresponding men's line.
Fragrances for men
Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have aimed to express a gentleman’s attitude, for example Givenchy Gentleman in 1975, XeryusXeryus
Xeryus is a men's eau de toilette manufactured by Givenchy.The cologne was introduced in the 1980s and comes in a spray bottle.Its scent is a blend of citrus, violet, jasmine, spices, musk and amber....
in the ’80s and Pi
Pi
' is a mathematical constant that is the ratio of any circle's circumference to its diameter. is approximately equal to 3.14. Many formulae in mathematics, science, and engineering involve , which makes it one of the most important mathematical constants...
in the ’90s.
More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have been launched. Entertainer Justin Timberlake
Justin Timberlake
Justin Randall Timberlake is an American pop musician and actor. He achieved early fame when he appeared as a contestant on Star Search, and went on to star in the Disney Channel television series The New Mickey Mouse Club, where he met future bandmate JC Chasez...
is the spokesman for Play, the company's most recent attempt at catching the youth market.
External links
- ParfumsGivenchy.com - official site for the perfume line in English
- ParfumsGivenchy.com/make_up/ - official site for the Make Up line in English
- ParfumsGivenchy.com/skincare/ - official site for the Skincare line in English
- Givenchy.com - official site in English