Parkhurst Products
Encyclopedia
Parkhurst Hockey Cards were manufactured by Parkhurst Products, a Canadian
manufacturer of sports cards. Their cards were primarily for ice hockey
but also featured Canadian wrestlers. Based in Toronto, Ontario, Parkhurst produced its first hockey cards in 1951 and continued for over a decade as the primary cardmaker for that sport before ceding the market to Topps
.
Although Parkhurst was a very popular brand in Canada, it only had the rights to produce cards of the Detroit Red Wings
, Montreal Canadiens
and Toronto Maple Leafs
. In some years, it only had the rights to produce cards featuring players from Montreal and Toronto and the sets for any given year could consist of fewer than 70 cards.
After disappearing in the 1960s, the brand was resuscitated in 1991 by Dr. Brian H. Price who tried unsuccessfully to acquire an NHL license. As a last resort to bring the historic brand back, he licensed Parkhurst to Pro Set Inc., a Dallas based hockey card manufacturer. After the hockey card explosion of 1990–91, Parkhurst cards were back in the marketplace. Now promoted as a premium brand of cards, there were three different series available. Series I and Series II were available in both English and French and featured the rookie cards of players such as Dominik Hasek
and John LeClair
. The 1991–92 Update Set was the final release of the year and was the most valuable of all three sets. One of the key rookie cards of that set was of Bill Guerin. Of note, the cases of Parkhurst cards were sequentially numbered, and this was the first time hockey card cases were numbered.
When Pro Set, Inc. entered Chapter Eleven bankruptcy protection prior to the 1992–93 "season", Price was forced to travel weekly from Toronto to Dallas and became the unofficial hockey brand manager in order to keep the brand alive. The second year of Parkhurst (1992–93) was the last with Pro Set as the company went bankrupt and Price took his Parkhurst tradename to The Upper Deck Company, a five-year agreement which began with the 1993–94 season.
As part of the Upper Deck/Parkurst license agreement, during the 1993–94 hockey season, Price was allowed under the Upper Deck/NHL license to create and release three retrospective Parkhurst trading cards sets. The first set of cards was known unofficially as "The Missing Link". These cards were produced to complement the fact that Parkhurst did not make cards in 1956. All the cards in the set featured the Original Six
teams. The cards featured stats from the 1955–56 season, and had a very retro feel to them, with a no-gloss finish and simple design. One of the most unusual cards in the set was a card featuring the likeness of Johnny Bower
in a New York Rangers uniform, while other Parkhurst traditions were upheld, such as action cards.
The popularity of this set led to two other retro-style sets, one commemorating the 1964–65 season (in the "Tall Boy" format Topps used that year), released in 1995, and a subsequent set issued in 1996. This set "commemorated" the 1966–67 season, which signified the rookie season of Bobby Orr
and the final Stanley Cup
triumph of the Toronto Maple Leafs. Once again, all Original Six teams were featured in the set and each pack contained a "wheel", akin to the Shirriff pieces issued around this time. There was one wheel issued per pack, which paralleled the shell cards (player cards) in the set, as well as 10 bonus wheels that paralleled the Beehive-inspired inserts of Orr and Gordie Howe.
Aside from the Missing Link sets, three other series were issued by Price and Upper Deck (two series in 1993–94 and one in 1994–95) in North America. One other set released in 1994–95 was the Special Edition set, originally distributed solely in European markets (though a strong amount made the way across the Atlantic). It was a smaller set and could be distinguished from the standard Parkhurst cards of 1994–95 by its unique numbering with an SE prefix. This set was unique because it featured the first cards of players like Jarome Iginla
and Jean-Sebastien Giguere
.
After two years, Upper Deck breached their Parkhurst license agreement in 1995, thus the brand was no longer in Upper Deck's hands. With no place else to turn, Price created his own release, Parkhurst International, only available in the European markets. Some of the highlights from the 1995–96 Parkhurst set can be found in Series II, including the first card of Wayne Gretzky
in a St. Louis Blues uniform. Although the controversy of this card was that Wayne Gretzky's face was superimposed over previous captain Shayne Corson's body, it was not correct. Wayne Gretzky was also featured on another card in the Series II set, but this time, it was on the back. Kevin Stevens was featured in Series II as a member of the Los Angeles Kings
. On the back of the card is a picture of Kevin Stevens and Wayne Gretzky wearing the Los Angeles Kings' third jersey. This is the only known card that features an image of Wayne Gretzky in this infamous Kings "playing card" jersey. Despite these unique Gretzky issues, the brand disappeared after 1995–96, save for phone card and 24-karat gold specialty issues.
For the 50th anniversary of the initial set, the Parkhurst brand was relaunched by Dr Price's new venture In The Game Trading Cards
. The set originally appeared as an insert in various 2000–01 products before being re-introduced a year later as a standalone set. Parkhurst was issued both in 01–02 and 02–03 before becoming a larger brand name in 03–04, where it was broken up into multiple sets, including Parkhurst Rookie and Parkhurst Original Six, which was subdivided into six sets. Several collectors still debate the legitimacy of these cards being considered rookie cards, since they were team-specific. The only other set issued under the Parkhurst moniker was Parkhurst Retro (in the 02–03 season), which utilized the 1951–52 design.
The new incarnation lasted only a few years before the 2004–05 NHL lockout threw the trading card market into chaos. During this year, the NHLPA did not work with In The Game. ITG, rather than use the Parkhurst name, used alternate titles such as Franchises and Heroes and Prospects under a license from the NHL.
Prior to the lockout, Ted Saskin of the NHLPA made a back room deal with Upper Deck making them exclusive licensee for NHLPA hockey trading cards. When the NHL resumed operation, the NHL got wind of the NHLPA's arrangement and agreed to give Upper Deck
an exclusive arrangement as well.
In 2005, Upper Deck acquired the Parkhurst name and issued another Parkhurst set. This was a unique brand that was launched late in the 2005–06 season, featuring 700 cards and had a card of Alexander Ovechkin's goal, lying flat on his back (card number 588). Another unique card commemorated the first head-to-head meeting between Ovechkin and Sidney Crosby
(card number 600). In all, there were four cards of Alexander Ovechkin
(card numbers 588, 597, 600, and 700), while there were six cards of Sidney Crosby (card numbers 526, 586, 587, 593, 657, and 694). Not to be forgotten, this set also features Stanley Cup Hero Cam Ward of the Carolina Hurricanes
(card number 614).
Parkhurst returned in the 2006–07 season, with a shift in focus to retired players. The set included a wide variety of autographs, from Hall of Famers such as Patrick Roy to cult favourites like Bobby Smith.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
manufacturer of sports cards. Their cards were primarily for ice hockey
Ice hockey
Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...
but also featured Canadian wrestlers. Based in Toronto, Ontario, Parkhurst produced its first hockey cards in 1951 and continued for over a decade as the primary cardmaker for that sport before ceding the market to Topps
Topps
The Topps Company, Inc., manufactures chewing gum, candy and collectibles. Based in New York, New York, Topps is best known as a leading producer of baseball cards, football cards, basketball cards, hockey cards and other sports and non-sports themed trading cards.-Company history:Topps itself was...
.
Although Parkhurst was a very popular brand in Canada, it only had the rights to produce cards of the Detroit Red Wings
Detroit Red Wings
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. They are members of the Central Division of the Western Conference of the National Hockey League , and are one of the Original Six teams of the NHL, along with the Toronto Maple Leafs, Montreal Canadiens, New York...
, Montreal Canadiens
Montreal Canadiens
The Montreal Canadiens are a professional ice hockey team based in Montreal, Quebec, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The club is officially known as ...
and Toronto Maple Leafs
Toronto Maple Leafs
The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League...
. In some years, it only had the rights to produce cards featuring players from Montreal and Toronto and the sets for any given year could consist of fewer than 70 cards.
After disappearing in the 1960s, the brand was resuscitated in 1991 by Dr. Brian H. Price who tried unsuccessfully to acquire an NHL license. As a last resort to bring the historic brand back, he licensed Parkhurst to Pro Set Inc., a Dallas based hockey card manufacturer. After the hockey card explosion of 1990–91, Parkhurst cards were back in the marketplace. Now promoted as a premium brand of cards, there were three different series available. Series I and Series II were available in both English and French and featured the rookie cards of players such as Dominik Hasek
Dominik Hašek
Dominik Hašek is a Czech ice hockey goaltender who is currently with HC Spartak Moscow of the KHL.In his 16-season National Hockey League career, he played for the Chicago Blackhawks, Buffalo Sabres, Detroit Red Wings, and the Ottawa Senators. During his years in Buffalo, he became one of the...
and John LeClair
John LeClair
John Clark LeClair is an American former professional ice hockey left winger who played 16 seasons in the National Hockey League for the Montreal Canadiens, Philadelphia Flyers, and Pittsburgh Penguins...
. The 1991–92 Update Set was the final release of the year and was the most valuable of all three sets. One of the key rookie cards of that set was of Bill Guerin. Of note, the cases of Parkhurst cards were sequentially numbered, and this was the first time hockey card cases were numbered.
When Pro Set, Inc. entered Chapter Eleven bankruptcy protection prior to the 1992–93 "season", Price was forced to travel weekly from Toronto to Dallas and became the unofficial hockey brand manager in order to keep the brand alive. The second year of Parkhurst (1992–93) was the last with Pro Set as the company went bankrupt and Price took his Parkhurst tradename to The Upper Deck Company, a five-year agreement which began with the 1993–94 season.
As part of the Upper Deck/Parkurst license agreement, during the 1993–94 hockey season, Price was allowed under the Upper Deck/NHL license to create and release three retrospective Parkhurst trading cards sets. The first set of cards was known unofficially as "The Missing Link". These cards were produced to complement the fact that Parkhurst did not make cards in 1956. All the cards in the set featured the Original Six
Original Six
The Original Six is a term for the group of six teams that composed the National Hockey League for the 25 seasons between the 1942–43 season and the 1967 NHL Expansion. These six teams are the Boston Bruins, Chicago Black Hawks, Detroit Red Wings, Montreal Canadiens, New York Rangers, and the...
teams. The cards featured stats from the 1955–56 season, and had a very retro feel to them, with a no-gloss finish and simple design. One of the most unusual cards in the set was a card featuring the likeness of Johnny Bower
Johnny Bower
John William Bower , nicknamed "The China Wall", is a Hockey Hall of Fame goalie.-Playing career:...
in a New York Rangers uniform, while other Parkhurst traditions were upheld, such as action cards.
The popularity of this set led to two other retro-style sets, one commemorating the 1964–65 season (in the "Tall Boy" format Topps used that year), released in 1995, and a subsequent set issued in 1996. This set "commemorated" the 1966–67 season, which signified the rookie season of Bobby Orr
Bobby Orr
Robert Gordon "Bobby" Orr, OC is a Canadian former professional ice hockey player. Orr played in the National Hockey League for his entire career, the first ten seasons with the Boston Bruins, joining the Chicago Black Hawks for two more. Orr is widely acknowledged to be one of the greatest...
and the final Stanley Cup
Stanley Cup
The Stanley Cup is an ice hockey club trophy, awarded annually to the National Hockey League playoffs champion after the conclusion of the Stanley Cup Finals. It has been referred to as The Cup, Lord Stanley's Cup, The Holy Grail, or facetiously as Lord Stanley's Mug...
triumph of the Toronto Maple Leafs. Once again, all Original Six teams were featured in the set and each pack contained a "wheel", akin to the Shirriff pieces issued around this time. There was one wheel issued per pack, which paralleled the shell cards (player cards) in the set, as well as 10 bonus wheels that paralleled the Beehive-inspired inserts of Orr and Gordie Howe.
Aside from the Missing Link sets, three other series were issued by Price and Upper Deck (two series in 1993–94 and one in 1994–95) in North America. One other set released in 1994–95 was the Special Edition set, originally distributed solely in European markets (though a strong amount made the way across the Atlantic). It was a smaller set and could be distinguished from the standard Parkhurst cards of 1994–95 by its unique numbering with an SE prefix. This set was unique because it featured the first cards of players like Jarome Iginla
Jarome Iginla
Jarome Arthur-Leigh Adekunle Tig Junior Elvis Iginla is a Canadian professional ice hockey player for the Calgary Flames of the National Hockey League . A six-time NHL All-Star, he is the Flames' all-time leader in goals, points, and games played, and is second in assists to Al MacInnis...
and Jean-Sebastien Giguere
Jean-Sébastien Giguère
Jean-Sébastien Giguère is a Canadian professional ice hockey goaltender currently playing with the Colorado Avalanche of the National Hockey League . He played major junior with the Verdun Collège Français and Halifax Mooseheads in the Quebec Major Junior Hockey League , where he was drafted 13th...
.
After two years, Upper Deck breached their Parkhurst license agreement in 1995, thus the brand was no longer in Upper Deck's hands. With no place else to turn, Price created his own release, Parkhurst International, only available in the European markets. Some of the highlights from the 1995–96 Parkhurst set can be found in Series II, including the first card of Wayne Gretzky
Wayne Gretzky
Wayne Douglas Gretzky, CC is a Canadian former professional ice hockey player and former head coach. Nicknamed "The Great One", he is generally regarded as the best player in the history of the National Hockey League , and has been called "the greatest hockey player ever" by many sportswriters,...
in a St. Louis Blues uniform. Although the controversy of this card was that Wayne Gretzky's face was superimposed over previous captain Shayne Corson's body, it was not correct. Wayne Gretzky was also featured on another card in the Series II set, but this time, it was on the back. Kevin Stevens was featured in Series II as a member of the Los Angeles Kings
Los Angeles Kings
The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California. They are members of the Pacific Division of the Western Conference of the National Hockey League...
. On the back of the card is a picture of Kevin Stevens and Wayne Gretzky wearing the Los Angeles Kings' third jersey. This is the only known card that features an image of Wayne Gretzky in this infamous Kings "playing card" jersey. Despite these unique Gretzky issues, the brand disappeared after 1995–96, save for phone card and 24-karat gold specialty issues.
For the 50th anniversary of the initial set, the Parkhurst brand was relaunched by Dr Price's new venture In The Game Trading Cards
In The Game Trading Cards
In The Game is a sports card manufacturing company with offices in Canada and the United States. In The Game, often abbreviated to ITG, and was founded by Brian Price in 1998...
. The set originally appeared as an insert in various 2000–01 products before being re-introduced a year later as a standalone set. Parkhurst was issued both in 01–02 and 02–03 before becoming a larger brand name in 03–04, where it was broken up into multiple sets, including Parkhurst Rookie and Parkhurst Original Six, which was subdivided into six sets. Several collectors still debate the legitimacy of these cards being considered rookie cards, since they were team-specific. The only other set issued under the Parkhurst moniker was Parkhurst Retro (in the 02–03 season), which utilized the 1951–52 design.
The new incarnation lasted only a few years before the 2004–05 NHL lockout threw the trading card market into chaos. During this year, the NHLPA did not work with In The Game. ITG, rather than use the Parkhurst name, used alternate titles such as Franchises and Heroes and Prospects under a license from the NHL.
Prior to the lockout, Ted Saskin of the NHLPA made a back room deal with Upper Deck making them exclusive licensee for NHLPA hockey trading cards. When the NHL resumed operation, the NHL got wind of the NHLPA's arrangement and agreed to give Upper Deck
Upper deck
Upper deck may refer to :* The Upper Deck Company, an American trading card business* The upper deck is the highest level internal deck on a ship, i.e. just below the superstructure and open deck....
an exclusive arrangement as well.
In 2005, Upper Deck acquired the Parkhurst name and issued another Parkhurst set. This was a unique brand that was launched late in the 2005–06 season, featuring 700 cards and had a card of Alexander Ovechkin's goal, lying flat on his back (card number 588). Another unique card commemorated the first head-to-head meeting between Ovechkin and Sidney Crosby
Sidney Crosby
Sidney Patrick Crosby ONS is a Canadian professional ice hockey player and captain of the Pittsburgh Penguins of the National Hockey League . Crosby was drafted first overall by the Penguins out of the Quebec Major Junior Hockey League...
(card number 600). In all, there were four cards of Alexander Ovechkin
Alexander Ovechkin
Alexander Mikhaylovich Ovechkin is a Russian professional ice hockey left winger and captain of the Washington Capitals of the National Hockey League...
(card numbers 588, 597, 600, and 700), while there were six cards of Sidney Crosby (card numbers 526, 586, 587, 593, 657, and 694). Not to be forgotten, this set also features Stanley Cup Hero Cam Ward of the Carolina Hurricanes
Carolina Hurricanes
The Carolina Hurricanes are a professional ice hockey team based in Raleigh, North Carolina, USA. They are members of the Southeast Division of the Eastern Conference of the National Hockey League , and play their home games at the 18,680-seat RBC Center...
(card number 614).
Parkhurst returned in the 2006–07 season, with a shift in focus to retired players. The set included a wide variety of autographs, from Hall of Famers such as Patrick Roy to cult favourites like Bobby Smith.