Peace Iced Tea
Encyclopedia
Peace Iced Tea is a brand of sucralose
sweetened assorted iced tea
flavors manufactured by the Hansen Natural Corporation which launched on 21 December 2009.
Hansen is best known for its Monster energy drinks, which outpace competitors Red Bull and Rockstar in terms of liquid sold in the U.S. But Peace Tea is a bit of a throwback for the company, which built its reputation on juices and sodas.
The Monster logo can be found on the packaging cans of Peace Tea.
Peace Tea is also an avid competitor of Arizona brand iced teas in the ready-to-drink beverage category, as well as drinks from Snapple, Coca-Cola and Pepsi.
The Peace Tea can designs were created by artist John Malloy
in homage to the different peace movements throughout history. Mr. Malloy is a mixed-media artist who began drawing at a very young age. He later earned a background in old master's style painting and has since been self-taught in fine art, illustration, comics, and design. His illustrations have been featured in a variety of publications, including The Big Book of Contemporary Illustration and the 'Illusive 3' Book of Contemporary Illustration. His artwork has led each Peace Tea packaging can to tell a story behind a significant peace movement throughout history.
Sucralose
Sucralose is an artificial sweetener. The majority of ingested sucralose is not broken down by the body and therefore it is non-caloric. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as sweet as sucrose , twice as sweet as saccharin, and 3.3...
sweetened assorted iced tea
Iced tea
Iced tea is a form of cold tea, often served in a glass with ice. It may or may not be sweetened. Iced tea is also a popular packaged drink. It can be mixed with flavored syrup, with common flavors including lemon, peach, raspberry, lime, passion fruit, and cherry...
flavors manufactured by the Hansen Natural Corporation which launched on 21 December 2009.
History
Peace Tea was created by the Southern California based company, Hansen Natural Corporation. In the 1930's, Hubert Hansen and his three sons began selling fresh, non-pasteurized juices to film studios and retailers in Southern California under the Hansen's® name. In the 1970's, Tim Hansen, the grandson of Hubert, developed and marketed a variety of Natural sodas and pasteurized shelf-stable, 100% juices also under the Hansen's® label. The company engages in the development, marketing, sale and distribution of beverages in the United States and internationally. The company principally offers natural sodas, fruit juices and juice drinks, energy drinks and energy sports drinks, fruit juice smoothies and functional drinks, non-carbonated ready-to-drink iced teas, children’s multi-vitamin juice drinks, and flavored sparkling beverages under the Hansen’s brand name. The Hansen’s Natural Company has been a leading marketer of all natural alternatives as well as functional beverages for over 70 years. In the new millennium, a combination of acquisitions and new product launches landed the company near the top of the Forbes list of the 200 Best Small Companies in the United States.Hansen is best known for its Monster energy drinks, which outpace competitors Red Bull and Rockstar in terms of liquid sold in the U.S. But Peace Tea is a bit of a throwback for the company, which built its reputation on juices and sodas.
The Monster logo can be found on the packaging cans of Peace Tea.
Peace Tea is also an avid competitor of Arizona brand iced teas in the ready-to-drink beverage category, as well as drinks from Snapple, Coca-Cola and Pepsi.
The Peace Symbol Inspiration
The Peace Symbol is a universal symbol for peace which was the very inspiration behind the creation of Peace Tea. "Peace Tea is whatever you want it to be," says the brand's official Web site, which is festooned with peace signs. Peace Tea "stands for social obligation, social awareness, benevolence, compassion and soul. It can, in the form of a mere liquid, be your own form of poetry, art, music, philosophy, belief system."Label art
The company has taken it upon themselves to promote their products as a form of artwork as to move away from the commercial use of the peace symbol.The Peace Tea can designs were created by artist John Malloy
John Malloy
John Malloy is an American illustrator, comics creator, designer, and fine artist. His illustrations have appeared in magazines, cd covers, apparel, and posters...
in homage to the different peace movements throughout history. Mr. Malloy is a mixed-media artist who began drawing at a very young age. He later earned a background in old master's style painting and has since been self-taught in fine art, illustration, comics, and design. His illustrations have been featured in a variety of publications, including The Big Book of Contemporary Illustration and the 'Illusive 3' Book of Contemporary Illustration. His artwork has led each Peace Tea packaging can to tell a story behind a significant peace movement throughout history.
Products
- Peace Teas
- Green Tea - current ingredients from the label on the can( 11-28-11): Green Tea, Sugar, Natural Flavors, Honey, Citric Acid, Panax Ginseng Root and Sucralose
- Imported Ceylon Tea
- Sweet Lemon Tea
- Razzleberry Tea
- High Tea
- Matcha Green Tea
- Tea + Lemonade Tea