Pepsi ONE
Encyclopedia
Pepsi ONE is a sugar-free cola
, marketed by PepsiCo in the United States as an alternative to regular Pepsi
and Diet Pepsi
.
On June 30, 1998, the artificial sweetener acesulfame potassium
(Ace-K) was approved for use by the Food and Drug Administration
. PepsiCo responded within one hour, announcing the introduction of Pepsi One (which reached store shelves the following October). This new variety was based upon an earlier product (sold in other countries) called Pepsi Max
, but it featured a formula and flavor profile developed specifically for the U.S. market.
The launch of Pepsi ONE included an advertising campaign featuring the slogan "just one calorie." Subsequently, comedian Tom Green
appeared as the spokesperson.
brand sucralose
. This change was accompanied by new packaging and a new advertising campaign. The same year, Pepsi's long-time rival launched Coca-Cola Zero
(sweetened with aspartame and acesulfame potassium) and Diet Coke with Splenda.
The Pepsi ONE ingredients are: carbonated water
, caramel color, natural and artificial flavors, phosphoric acid
, potassium benzoate
(preservative), sucralose (Splenda brand), caffeine
, citric acid
, and acesulfame potassium.
A can of Pepsi ONE includes 55.5 mg of caffeine, slightly more than in one can of Mountain Dew
.
, Diet Pepsi
and Pepsi Max
began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark
became a series of "smiles", with the central white band arcing at different angles depending on the product.
It is known now that Pepsi One will not adopt the new logo changes.
Pepsi One Super Late Models.
Cola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
, marketed by PepsiCo in the United States as an alternative to regular Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
and Diet Pepsi
Diet Pepsi
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a...
.
On June 30, 1998, the artificial sweetener acesulfame potassium
Acesulfame potassium
Acesulfame potassium is a calorie-free artificial sweetener, also known as Acesulfame K or Ace K , and marketed under the trade names Sunett and Sweet One. In the European Union, it is known under the E number E950...
(Ace-K) was approved for use by the Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
. PepsiCo responded within one hour, announcing the introduction of Pepsi One (which reached store shelves the following October). This new variety was based upon an earlier product (sold in other countries) called Pepsi Max
Pepsi Max
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi.It differs from Pepsi in that it contains aspartame, potassium benzoate, acesulfame potassium, calcium disodium EDTA and panax ginseng extract while it does not contain high fructose corn...
, but it featured a formula and flavor profile developed specifically for the U.S. market.
The launch of Pepsi ONE included an advertising campaign featuring the slogan "just one calorie." Subsequently, comedian Tom Green
Tom Green
Michael Thomas "Tom" Green is a Canadian actor, rapper, writer, comedian, talk show host and media personality. Best known for his shock humour brand of comedy, Green found mainstream prominence via his MTV television show The Tom Green Show...
appeared as the spokesperson.
Formula
After several years of declining sales, a new formula was introduced in early 2005, replacing aspartame with SplendaSplenda
Splenda is the commercial name and registered trade mark of a sucralose-based artificial sweetener derived from sugar, owned by the British company Tate & Lyle. Sucralose was discovered by Tate & Lyle and researchers at Queen Elizabeth College, University of London, in 1976...
brand sucralose
Sucralose
Sucralose is an artificial sweetener. The majority of ingested sucralose is not broken down by the body and therefore it is non-caloric. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as sweet as sucrose , twice as sweet as saccharin, and 3.3...
. This change was accompanied by new packaging and a new advertising campaign. The same year, Pepsi's long-time rival launched Coca-Cola Zero
Coca-Cola Zero
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a low-calorie variation of Coca-Cola specifically marketed to males, who were shown to associate 'diet' drinks with women....
(sweetened with aspartame and acesulfame potassium) and Diet Coke with Splenda.
The Pepsi ONE ingredients are: carbonated water
Carbonated water
Carbonated water is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent....
, caramel color, natural and artificial flavors, phosphoric acid
Phosphoric acid
Phosphoric acid, also known as orthophosphoric acid or phosphoric acid, is a mineral acid having the chemical formula H3PO4. Orthophosphoric acid molecules can combine with themselves to form a variety of compounds which are also referred to as phosphoric acids, but in a more general way...
, potassium benzoate
Potassium benzoate
Potassium benzoate , the potassium salt of benzoic acid, is a food preservative that inhibits the growth of mold, yeast and some bacteria...
(preservative), sucralose (Splenda brand), caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, citric acid
Citric acid
Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
, and acesulfame potassium.
A can of Pepsi ONE includes 55.5 mg of caffeine, slightly more than in one can of Mountain Dew
Mountain Dew
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...
.
Branding
In October 2008, Pepsi announced they would redesign their logo and rebrand many of their products by early 2009. In 2009, PepsiPepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
, Diet Pepsi
Diet Pepsi
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a...
and Pepsi Max
Pepsi Max
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi.It differs from Pepsi in that it contains aspartame, potassium benzoate, acesulfame potassium, calcium disodium EDTA and panax ginseng extract while it does not contain high fructose corn...
began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark
Pepsi Globe
The Pepsi Globe is the name of the logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks...
became a series of "smiles", with the central white band arcing at different angles depending on the product.
It is known now that Pepsi One will not adopt the new logo changes.
Racing
On April 7, 2010 it was announced that Pepsi ONE would be the title sponsor of Toyota Speedway at Irwindale's Super Late Models, the track's top division. The series will be called the NASCARNASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
Pepsi One Super Late Models.