Primo Schincariol
Encyclopedia
Primo Schincariol is a South American brewery
and beverage maker based in Brazil
. In 2004, Schincariol became the largest Brazilian fully owned brewery, gaining this title after AmBev
(Brahma
and Antarctica
) merged with the Belgian Interbrew, becoming InBev
. Currenty, AB-Inbev is a Brazilian-Belgian owned company. In 2011 Schincariol lost the full brazilian ownership after having 50,45% of its stake purchased by the japanese Kirin Holdings.
There are fourteen Schincariol factories/breweries around Brazil, with the headquarters situated at the city of Itu
, São Paulo
state. The company produces about 2,5 billion liters of beer a year, and exports its products to the Mercosul, Europe
, United States
, Asia
and Oceania
. By 2005, it had 14% of the beer market share in Brazil.
, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.
Nova Schin Malzbier (a black and sweeter beer), Nova Schin Munich (a light darker beer), the non-alcoholic Nova Schin and the popular, the Nova Schin chopp (a lighter and fresher draft version of Pilsner) are the other varieties brewed by the Schincariol family.
, with a nice selection, such as Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a lager
microbrewery, originally from Rio de Janeiro
, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian.
, orange, lemon, apple, citrus, cola-citrus, tonic water
and diet soft drinks. Primo Schincariol also produces bottled water
and an energy recovery drink, Skinka.
In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
and beverage maker based in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
. In 2004, Schincariol became the largest Brazilian fully owned brewery, gaining this title after AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
(Brahma
Brahma (beer)
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...
and Antarctica
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...
) merged with the Belgian Interbrew, becoming InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...
. Currenty, AB-Inbev is a Brazilian-Belgian owned company. In 2011 Schincariol lost the full brazilian ownership after having 50,45% of its stake purchased by the japanese Kirin Holdings.
There are fourteen Schincariol factories/breweries around Brazil, with the headquarters situated at the city of Itu
Itu
Itu is an old and historic municipality in the state of São Paulo in Brazil. The population in 2009 was 157,384 and the area is 641.68 km². The elevation is 583 m. This place name comes from the Tupi language, meaning big waterfall. Itu is linked with the highway numbered the SP-75 and are flowed...
, São Paulo
São Paulo (state)
São Paulo is a state in Brazil. It is the major industrial and economic powerhouse of the Brazilian economy. Named after Saint Paul, São Paulo has the largest population, industrial complex, and economic production in the country. It is the richest state in Brazil...
state. The company produces about 2,5 billion liters of beer a year, and exports its products to the Mercosul, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
and Oceania
Oceania
Oceania is a region centered on the islands of the tropical Pacific Ocean. Conceptions of what constitutes Oceania range from the coral atolls and volcanic islands of the South Pacific to the entire insular region between Asia and the Americas, including Australasia and the Malay Archipelago...
. By 2005, it had 14% of the beer market share in Brazil.
Beers
The brewery uses the brand names Nova Schin, Glacial, Nobel, Devassa, Baden-Baden. The cerveja (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot Brazilian beer market. Nova Schin has 14% of the Brazilian beer market. They also make Nobel, a premium beer made with hops from HallertauHallertau
The Hallertau or Holledau is an area in Bavaria, Germany. At 178 km², it is listed as the largest continuous hop-planting area in the world...
, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.
Nova Schin Malzbier (a black and sweeter beer), Nova Schin Munich (a light darker beer), the non-alcoholic Nova Schin and the popular, the Nova Schin chopp (a lighter and fresher draft version of Pilsner) are the other varieties brewed by the Schincariol family.
Craft Beers
Schincariol also produces craft beers, such as Baden-Baden, a brand originally from Campos do JordãoCampos do Jordão
Campos do Jordão is a municipality in the state of São Paulo in Brazil. The population in 2003 was 47,903 and the area is 290.27 km². The elevation is 1,628 m....
, with a nice selection, such as Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a lager
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
microbrewery, originally from Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian.
Other Beverages
Schincariol is also known for the long manufacture of the traditional tutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditional Guaraná Schin, a tasty soft drink, as well as colaCola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
, orange, lemon, apple, citrus, cola-citrus, tonic water
Tonic water
Tonic water is a carbonated soft drink in which quinine is dissolved. Originally used as a prophylactic against malaria, tonic water usually now has a significantly lower quinine content and is consumed for its distinctively bitter taste...
and diet soft drinks. Primo Schincariol also produces bottled water
Bottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...
and an energy recovery drink, Skinka.
In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.
Brands
- EisenbahnEisenbahnEisenbahn is a microbrewery located in Blumenau, Santa Catarina, Brazil. It produces beer and draft beer following the Reinheitsgebot, with a quite variety of flavours and fermentations. The name is an analogy to an old railroad station, that was close to the building now used by the company as a...
- Baden Baden
- Devassa
- Nova Schin
- Nobel