Pureology
Encyclopedia
PureOlogy is a hair care and styling manufacturer with headquarters located at 565 5th Avenue in New York City.

The company was founded in 2001 in Irvine, California
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...

 by Jim Markham

Within 3 years of its inception, PureOlogy adapted a loyal consumer base and passed the $25 million mark in sales.

On May 8, 2007, PureOlogy was acquired by L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

under the professional products division, and relocated to its headquarters in New York City.

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