Rainbow and Magic Lantern Cinemas
Encyclopedia
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. The Rainbow Cinemas chain was founded in the 1990s in Saskatoon
Saskatoon
Saskatoon is a city in central Saskatchewan, Canada, on the South Saskatchewan River. Residents of the city of Saskatoon are called Saskatonians. The city is surrounded by the Rural Municipality of Corman Park No. 344....
, Saskatchewan
Saskatchewan
Saskatchewan is a prairie province in Canada, which has an area of . Saskatchewan is bordered on the west by Alberta, on the north by the Northwest Territories, on the east by Manitoba, and on the south by the U.S. states of Montana and North Dakota....
, while the Magic Lantern Theatres chain was founded in 1984 in Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...
, Alberta
Alberta
Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...
. Rainbow Cinemas concentrated on suburban multiplex second run theaters while Magic Lantern focused on smaller theaters both in cities and small towns. The two chains merged and are now based in Edmonton, operating 17 cinemas with a total of 87 screens across Canada. Today, Rainbow Cinemas also operates three suburban multiplex first run theatres in the Toronto area.
The chain's primary business strategy is to screen recent Hollywood films that are no longer airing in major cinema chains at a reduced ticket price. Some locations, particularly those located in downtown cores, may also screen first-run independent, Canadian and foreign films.
Locations
The chain currently operates Rainbow Cinemas theatres in LondonLondon, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
, Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...
, Regina
Regina, Saskatchewan
Regina is the capital city of the Canadian province of Saskatchewan. The city is the second-largest in the province and a cultural and commercial centre for southern Saskatchewan. It is governed by Regina City Council. Regina is the cathedral city of the Roman Catholic and Romanian Orthodox...
, Saskatoon
Saskatoon
Saskatoon is a city in central Saskatchewan, Canada, on the South Saskatchewan River. Residents of the city of Saskatoon are called Saskatonians. The city is surrounded by the Rural Municipality of Corman Park No. 344....
(2), Sudbury, Thornhill
Thornhill, Ontario
Thornhill is a community in the Greater Toronto Area of Southern Ontario, Canada, located on the northern border of the city of Toronto. Once a municipal village, Thornhill is now a community and postal designation geographically split into two municipalities along Yonge Street, the city of...
, and Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
(2), and Magic Lantern Theatres in Camrose
Camrose, Alberta
Camrose is a city in central Alberta, Canada, amid some of the richest farmland in the prairies. It is a relatively small city which originally grew up along a railroad and now grows along Highway 13. Camrose is a scenic community with many parks, leading to its moniker "The Rose City"...
, Peace River
Peace River, Alberta
Peace River is a town in northwestern Alberta, Canada, situated along the banks of the Peace River, at its confluence with the Smoky River, the Heart River and Pat's Creek. It is located northwest of Edmonton, and northeast of Grande Prairie, along Highway 2. The Peace River townsite is nearly ...
, Spruce Grove
Spruce Grove, Alberta
Spruce Grove is a city in the vicinity of Edmonton, Alberta. Like nearby Stony Plain it is surrounded by Parkland County.With a population of 24,646, Spruce Grove is the 11th largest city in Alberta. The Horizon Stage Performing Arts Centre is the local theatre, and its TransAlta Tri Leisure Centre...
, St. Paul
St. Paul, Alberta
St. Paul is a town in east-central Alberta, Canada. It was formerly called St. Paul de Métis and was originally a French-Catholic settlement and mission to the Metis people....
, Whitecourt
Whitecourt, Alberta
Whitecourt is a town in Alberta, Canada within Woodlands County. It is located northwest of Edmonton and southeast of Grande Prairie at the junction of Highway 43 and Highway 32 and has an elevation of ....
and Toronto. As well, in Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...
, Magic Lantern operates two historic theatres, the Garneau
Garneau Theatre
The Garneau Theatre is a historic movie theatre located on 109 Street in Edmonton, Alberta, Canada. It was operated by Magic Lantern Theatres until June 27, 2011 when it closed...
and the Princess, both in the Old Strathcona
Old Strathcona
Old Strathcona is an historic district located in south-central Edmonton, Alberta, Canada. Once the commercial core of the separate city of Strathcona, the area is now Edmonton's main arts and entertainment district, and in 2007 was named Alberta's second "Provincial Historic Area"...
arts district.
In 2010, the company acquired the Carlton Cinemas theatre in downtown Toronto, a historic venue for independent and arthouse films which was closed by Cineplex Odeon
Cineplex Odeon
Cineplex Odeon Corporation was one of North America's largest movie theatre operators, with theatres in its home country of Canada and the United States...
in fall 2009. The theatre reopened as part of the Magic Lantern chain on June 30, 2010 with a two-day program of free films, including Crazy Heart
Crazy Heart
Crazy Heart is a 2009 American musical-drama film, written and directed by Scott Cooper and based on the 1987 novel of the same name by Thomas Cobb. Jeff Bridges plays a down-and-out country music singer-songwriter who tries to turn his life around after beginning a relationship with a young...
, Chloe
Chloe (film)
Chloe is a 2009 erotic thriller directed by Atom Egoyan, a remake of the 2004 French film Nathalie.... This version stars Julianne Moore, Liam Neeson, and Amanda Seyfried in the title role...
, A Single Man
A Single Man (film)
A Single Man is a 2009 drama film based on the novel of the same name by Christopher Isherwood. It is the first film directed by Tom Ford. The film stars Colin Firth, who was nominated for an Academy Award for Best Actor for his portrayal of George Falconer, a depressed gay British university...
, Departures
Departures (film)
All compositions by Joe Hisaishi.#"Shine of Snow I" 1:12#"Nohkan" 3:10#"Kaisan" 0:53#"Good-Bye Cello" 2:16#"New Road" 1:15#"Model" 0:47#"First Contact" 1:51#"Washing" 0:34#"Kizuna I" 1:57#"Beautiful Dead I" 3:12#"Okuribito " 1:51...
, Julie and Julia, Away from Her
Away From Her
Away from Her is a 2006 Canadian film which debuted at the Toronto International Film Festival and also played in the Premier category at the 2007 Sundance Film Festival...
and Fantastic Mr. Fox
Fantastic Mr. Fox (film)
Fantastic Mr. Fox is a 2009 American stop-motion animated film based on the Roald Dahl children's novel of the same name. This story is about a fox who steals food each night from three mean and wealthy farmers. The farmers are fed up with Mr Fox's theft and try to kill him, so they dig their way...
.