Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen

Richard Owen

Sir Richard Owen, FRS KCB was an English biologist, comparative anatomist and palaeontologist.Owen is probably best remembered today for coining the word Dinosauria and for his outspoken opposition to Charles Darwin's theory of evolution by natural selection...

, former executives with the multinational consumer products firm Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

 (P&G). The company's first product was Oxydol

Oxydol

Oxydol is the name of a laundry detergent sold in the United States and in the United Kingdom. It was created in 1914. Purchased by Procter & Gamble in 1927, it was P&G's first detergent. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera. As Oxydol...

 brand purchased from P&G. P&G would continue manufacture Oxydol and provide back office support. Redox had won out over private label companies in the purchase of Oxydol. Biz

Biz (detergent)

Biz may also mean business.Biz is a "stain-activated booster" for washing laundry. Made by Redox Brands, Biz is available in both liquid and powder form...

 was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.

In March 2001, Allied Capital

Allied Capital

Allied Capital is a private equity investment firm and mezzanine capital lender providing debt and equity capital for leveraged buyouts, acquisitions and restructurings of established businesses...

 made its first investment in Redox and made an addition investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.

Allied Capital acquired ChemPro, Inc.

ChemPro

ChemPro, Inc. was a consumers goods company based in Spartanburg. The corporation made branded and private label heavy-duty household cleaning products sold through dollar store, mass and grocery channels.]].-History:...

 in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands

CR Brands

CR Brands is a consumer goods company formed in 2006 by Allied Capital through a merger of two of its subidiaries.-History:Allied Capital acquired ChemPro, Inc., in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands...

.

See also

• ChemPro, Inc.
  ChemPro
  ChemPro, Inc. was a consumers goods company based in Spartanburg. The corporation made branded and private label heavy-duty household cleaning products sold through dollar store, mass and grocery channels.]].-History:...
  
  
• CR Brands
  CR Brands
  CR Brands is a consumer goods company formed in 2006 by Allied Capital through a merger of two of its subidiaries.-History:Allied Capital acquired ChemPro, Inc., in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands...
  
  
• HealthPro Brands
• Prestige Brands
  Prestige Brands
  Prestige Brands, Inc. is a company that manufactures personal care and home cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige Brands International, and The Spic and Span Company...
  
  , also owns former P&G brands