Robert Lusch
Encyclopedia
Robert F. Lusch is the Lisle & Roslyn Payne Professor of Marketing and Head of the Marketing Department in the Eller College of Management
at the University of Arizona
. He also holds the Muzzy Chair in Entrepreneurship and is Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona. Previously he served as Dean of the M. J. Neeley School of Business and Distinguished University Professor at Texas Christian University and was on the faculty of the University of Oklahoma for 25 years where he also served as Dean, Director of the MBA Program and Department Chairperson. He received his Ph.D. from the University of Wisconsin and his M.B.A. and B.S. from the University of Arizona.
, marketing strategy
and distribution systems, and complex adaptive systems. He is the co-author of one of the leading textbooks on retailing which is now in its seventh edition and cobranded with the National Retail Federation
(NRF). Professor Lusch has served as Editor of the Journal of Marketing, the oldest and most prestigious scholarly journal in marketing. He is the author of over 150 academic articles and professional publications including 18 books. His research is published in a very diverse set of high quality journals to include the Journal of Marketing, Journal of Consumer Research
, Journal of Marketing Research, Journal of Retailing, Accounting, Organizations and Society, Sloan Management Review, Organizational Dynamics, IEEE Intelligent Systems, IBM Systems Journal, and Behavioral Science.
Professor Lusch has served as Vice President of Education, Vice President of Finance, and Chairperson of the American Marketing Association
, and trustee of the American Marketing Association Foundation. He has served on numerous corporate boards, has been active in private equity and venture capital, and frequently teaches in executive education programs. Organizations he has advised and consulted with include Adolph Coors
, Arvest Bank
, Cotter & Company, Household Finance, Ford Motor Company
, Fleming Companies, National Association of Wholesalers, National Retail Hardware Association, Retail Floorcovering Institute, TG&Y
, True Value
, and Winn’s Stores.
Eller College of Management
The Eller College of Management is a business and public administration school at the University of Arizona located in Tucson, Arizona. The Eller College of Management began in 1913 as bachelor's degree program in commerce before becoming the University of Arizona School of Business and Public...
at the University of Arizona
University of Arizona
The University of Arizona is a land-grant and space-grant public institution of higher education and research located in Tucson, Arizona, United States. The University of Arizona was the first university in the state of Arizona, founded in 1885...
. He also holds the Muzzy Chair in Entrepreneurship and is Executive Director of the McGuire Center for Entrepreneurship at the University of Arizona. Previously he served as Dean of the M. J. Neeley School of Business and Distinguished University Professor at Texas Christian University and was on the faculty of the University of Oklahoma for 25 years where he also served as Dean, Director of the MBA Program and Department Chairperson. He received his Ph.D. from the University of Wisconsin and his M.B.A. and B.S. from the University of Arizona.
Publications
His expertise is in the area of service dominant logic (marketing)Service dominant logic (Marketing)
-Service-Dominant Logic of Marketing:Radical reformulation of marketing thought is not new and arguably is part of the dynamic tension just under the surface calm of any discipline. But not since Lyn Shostack’s call to marketers to “break free” from goods marketing in 1977 has a new reconfiguration...
, marketing strategy
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...
and distribution systems, and complex adaptive systems. He is the co-author of one of the leading textbooks on retailing which is now in its seventh edition and cobranded with the National Retail Federation
National Retail Federation
The National Retail Federation is the world's largest retail trade association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores. Members also include businesses that provide goods and services to...
(NRF). Professor Lusch has served as Editor of the Journal of Marketing, the oldest and most prestigious scholarly journal in marketing. He is the author of over 150 academic articles and professional publications including 18 books. His research is published in a very diverse set of high quality journals to include the Journal of Marketing, Journal of Consumer Research
Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by...
, Journal of Marketing Research, Journal of Retailing, Accounting, Organizations and Society, Sloan Management Review, Organizational Dynamics, IEEE Intelligent Systems, IBM Systems Journal, and Behavioral Science.
Awards and recognition
The Academy of Marketing Science awarded him its Distinguished Marketing Educator Award and the American Marketing Association has twice (1997 and 2005) presented him the Harold Maynard Award for contributions to marketing theory and he is also the recipient of the AMA Louis Stern Award for Contributions to the Marketing Channels literature. In 2009 the AMA awarded him its IOSIG Lifetime Achievement Award. The Marketing Management Association has honored him with the Creative Career Contributions in Marketing award. The National Association of Accountants awarded him the Lybrand’s Bronze Medal for contributions to the accounting literature and the National Retail Hardware Association awarded him the Hardware Industry Service Award.Professor Lusch has served as Vice President of Education, Vice President of Finance, and Chairperson of the American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
, and trustee of the American Marketing Association Foundation. He has served on numerous corporate boards, has been active in private equity and venture capital, and frequently teaches in executive education programs. Organizations he has advised and consulted with include Adolph Coors
Adolph Coors
Adolph Herman Joseph Coors, Sr. was a brewman who started the Adolph Coors Company in Golden, Colorado in 1873.-Early years:...
, Arvest Bank
Arvest Bank
Arvest Bank is a diversified financial services company headquartered in Bentonville, Arkansas, with branches in Arkansas, Kansas, Oklahoma, and Missouri. Beginning with Benton County's first automatic teller machine in 1976 and the launch of an Internet banking web site in 1998, Arvest Bank has...
, Cotter & Company, Household Finance, Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, Fleming Companies, National Association of Wholesalers, National Retail Hardware Association, Retail Floorcovering Institute, TG&Y
TG&Y
TG&Y was a five and dime, or variety store, chain in the United States. The chain was named for its three founders: Rawdon E. Tomlinson, Enoch L. "Les" Gosselin, and Raymond A. Young. The initials were ordered according to the age of the three, with Tomlinson being the oldest. Founded in 1935,...
, True Value
True Value
True Value Company is a retailer-owned hardware cooperative with over 5,000 independent retail locations worldwide. Members of the True Value cooperative own their individual stores and operate independently of True Value Company....
, and Winn’s Stores.