Robinsons (soft drink)
Encyclopedia
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
brand owned by Britvic
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
. Robinsons has a royal warrant
Royal Warrant
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...
from Queen Elizabeth II
Elizabeth II of the United Kingdom
Elizabeth II is the constitutional monarch of 16 sovereign states known as the Commonwealth realms: the United Kingdom, Canada, Australia, New Zealand, Jamaica, Barbados, the Bahamas, Grenada, Papua New Guinea, the Solomon Islands, Tuvalu, Saint Lucia, Saint Vincent and the Grenadines, Belize,...
and was an independent company until 1995 when it was acquired by Britvic
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
. The Robinsons range includes Fruit Shoot
Fruit Shoot
Robinson's Fruit Shoot is a juice drink which is marketed to adults for their children and produced by Britvic drinks and sold in the United Kingdom. It has been positioned as a somewhat healthier alternative to fizzy drinks such as Coca Cola, with partnerships with The Scouts, and no added sugar...
, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley Water
Barley water
Barley water, usually flavoured with lemon or other fruit, is a traditional British soft drink. It is made by boiling washed pearl barley, straining, then pouring the hot water over the rind and/or pulp of the fruit, and adding fruit juice and sugar to taste. The rind may also be boiled with the...
and High Juice; the range formerly also included Fruit Spring
Fruit Spring
Robinson's Fruit Spring was a combination of fruit juices and spring water, produced by Britvic drinks and sold in the United Kingdom. It was discontinued in February 2009, to be replaced by the "Juicy Drench" brand ....
. Robinsons sales for 2009 (across all its ranges) totalled £307 million in 2009. Every summer (May and June), Robinsons runs Wimbledon
The Championships, Wimbledon
The Championships, Wimbledon, or simply Wimbledon , is the oldest tennis tournament in the world, considered by many to be the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. It is one of the four Grand Slam tennis tournaments, the other three Majors...
or tennis
Tennis
Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...
-related competitions, linked to the brand's long-running sponsorship of the tournament.
Robinsons Land at Drayton ManorDrayton Manor Theme ParkDrayton Manor Theme Park is a theme park, resort & zoo in the grounds of the former Drayton Manor, near Tamworth in Staffordshire, England.Drayton Manor is best known because it is a theme park and zoo which attracts around 1.4 million people a year. The attraction has a wide selection of rides set...
Robinsons Land was a themed area at Drayton Manor Theme ParkDrayton Manor Theme Park
Drayton Manor Theme Park is a theme park, resort & zoo in the grounds of the former Drayton Manor, near Tamworth in Staffordshire, England.Drayton Manor is best known because it is a theme park and zoo which attracts around 1.4 million people a year. The attraction has a wide selection of rides set...
. It was opened in 2001 and it was formerly known as Children's Corner. The themed area had a few rides such as Whirly Copter Wheel, Super Dragon Coaster and Junior Carousel. The park was closed in September 2007 to make way for Thomas Land
Thomas Land (Drayton Manor)
Thomas Land is a themed area at Drayton Manor Theme Park in Staffordshire, England, based on the TV series Thomas and Friends. It stands on the former site of Robinsons Land, a themed area sponsored by the soft drinks brand of the same name...
which opened on 15 March 2008. All of the old rides, except the Veteran Cars (now Sodor's Classic Cars) were removed from the park and sold to Funland at Hayling Island
Hayling Island
-Leisure activities:Although largely residential, Hayling is also a holiday, windsurfing and sailing centre, the site where windsurfing was invented....
.