"Run Devil Run" is an electropop song by South Korean girl group

Girl group

A girl group is a popular music act featuring several young female singers who generally harmonise together.Girl groups emerged in the late 1950s as groups of young singers teamed up with behind-the-scenes songwriters and music producers to create hit singles, often featuring glossy production...

 Girls' Generation

Girls' Generation

Girls' Generation is a nine-member South Korean electropop girl group formed by S.M. Entertainment in 2007. The nine members are: Taeyeon , Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun...

. It was the lead single of the repackage of Oh!, titled Run Devil Run.

Song information

"Run Devil Run" was released as a digital single

Music download

A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 on January 9, 2010.

Charting

The song reached #1 on various online charts after its release. Its first #1 on network television was on KBS's Music Bank

Music Bank (TV series)

Music Bank is a South Korean music television program broadcast by Korean Broadcasting System, KBS. It airs live every Friday at 6:10 PM KST. It is currently hosted by guest MCs...

, where it won over Kara

Kara (band)

Kara is a popular South Korean girl group signed with DSP Media . The band name Kara comes from the Greek Word "chara" Kara (Hangul: 카라, Japanese: カラ, often stylized as KARA) is a popular South Korean girl group signed with DSP Media (DSP). The band name Kara comes from the Greek Word "chara" Kara...

's "Lupin

Lupin (song)

Lupin is the third mini-album by South Korean girl group Kara.-History:In early February, DSP Media announced that Kara would be coming back with "Lupin" and showing a darker, more mature concept...

" and 2AM

2AM

2AM is a South Korean four-member ballad boy band under JYP Entertainment. The members are Jo Kwon, Jinwoon, Seulong, and Changmin. 2AM is one of the two subgroups branched out from the eleven-member boy band One Day, the other being 2PM. They officially debuted on July 11, 2008 on KBS's Music...

's "Jalmothaesseo" (I Did Wrong). Moreover, "Run Devil Run" was ranked #1 at South Korean Gaon Music Chart for two weeks.

Promotions

Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, so called Black SoShi.

In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for “Run Devil Run” and a few photographs. The paid version has full tracks for all the songs on the album, music videos for “Run Devil Run”, “Gee

Gee (Girls' Generation song)

"Gee" is a song by K-pop girl group Girls' Generation. It was released on online music sites on January 5, 2009, with the physical release of the EP on January 7...

”, “Oh!” and “Tell Me Your Wish (Genie)”, and a photo gallery.

They concluded their song promotions by the May 2, 2010 in SBS' Inkigayo.

Music video

The music video was filmed secretly in January 2010, together with their song “Oh!”. A teaser video was released on March 16, 2010. The music video for "Run Devil Run" was released on March 18. They also released a story version on March 31, 2010.

Original version

The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.

Story version

The video continues the story of "Oh!" in which they meet the Black SoShi, their malevolent and darker selves, at the end of the video. The story video starts with rewinding the “Oh!” video to the part in which Sooyoung

Sooyoung

Choi Soo-young , commonly known as Sooyoung , is a South Korean idol singer, actress, dancer, spokesmodel, TV presenter, and RJ. She is a member of the Korean girl group Girls' Generation, Her position is Vocalist and Lead Dancer.- Early life :...

 accidentally mishandles an American football

American football

American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...

 helmet, which knocks over a cup causing it to spill a liquid on the computer. This crashes the computer, after which the "Black SoShi" escape from it. After they escaped, they began messing up and disarranging the room. Three-quarters of the way into the video, the band enter the room and meet the Black SoShi. The video ends when Yuri unplugs the computer, sending the Black SoShi back into their own dimension, after which they clean up the mess that the Black SoShi left. While doing this, Seohyun

Seohyun

Seo Joo-Hyun , more commonly known as Seohyun , is a South Korean idol singer , dancer, actress, and spokesmodel. She is a member of the Korean girl group Girls' Generation and is the youngest member and one of the lead vocalists of the group....

 taps the computer monitor lightly, which reopens the portal to the parallel universe.

Chart procession and succession