The Safari Sevens, known as the Safaricom Sevens after main sponsors Safaricom

Safaricom

Safaricom, Ltd is a leading mobile network operator in Kenya. It was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000, Vodafone group Plc of the United Kingdom, the world's largest telecommunication company, acquired a 40% stake and management responsibility for the...

 (previously the Tusker Safari Sevens after the flagship product of the then sponsors East African Breweries

East African Breweries

East African Breweries Limited is a large East African brewing company which owns 80% of Kenya Breweries, 98.2% of Uganda Breweries, 100% of Central Glass - a glass manufacturer, 100% of Kenya Maltings and 46% of United Distillers and Vintners Limited, 100% of Universal Distilers Uganda, 100% EABL...

 Ltd) is an annual rugby sevens

Rugby sevens

Rugby sevens, also known as seven-a-side or VIIs, is a variant of rugby union in which teams are made up of seven players, instead of the usual 15, with shorter matches. Rugby sevens is administered by the International Rugby Board , the body responsible for rugby union worldwide...

 tournament held in Kenya

Kenya

Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...

. The tournament is run by the Kenya Rugby Football Union

Kenya Rugby Football Union

Kenya Rugby Football Union is the governing body of Rugby Union in Kenya. It organises Kenyan national teams and various competitions. It is a member of the International Rugby Board....

. The competition is promoted as being Africa's premier rugby sevens tournament drawing crowds of over 20,000 to the weekend event.

It is unusual amongst modern tournaments in that it is contested by numerous national representative sides from Africa

Africa

Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...

 and beyond, by professional sevens outfits, professional and amateur club sides, invitational teams, universities and schools.