Saimi Hoyer
Encyclopedia
Saimi Hoyer is a Finnish model
and television personality. Her unique look helped her become one of the most successful models in Finland
.
Before modeling, Hoyer studied at Sibelius Academy
. After this, she studied Hungarian
, Italian
and literature
at the University of Jyväskylä
. Her modeling career began when a photographer "discovered" her at a concert while she was on exchange in Firenze
, Italy
studying theatre
. Hoyer got to walk the catwalk in Milan
, Paris
, London
, New York
and Tokyo
and worked for Diesel and Burberry
. Her photos have been seen in Italy and featured on the pages of US Vogue
and Marie Claire
.
Hoyer retired from modeling in 2003 and became an editor for Image magazine and a columnist for the magazine MeNaiset. She has also written columns for Savon Sanomat and has been a weather reporter for Nelonen
. She currently writes articles for the magazine Anna.
In 2005, Hoyer hosted the MTV3 show Mallikoulu 2005 where she taught promising models how to walk on the runway. In 2006, she did the MTV3
style show Unisex, along with Arman Alizad and Heli Roiha. In one episode, she criticised the Jokapoika collection by Marimekko
as being old-fashioned. Marimekko CEO Kirsti Paakkanen gave a statement, which was later withdrawn.
Hoyer married financial director Thomas Hoyer in October 2006. They had their first child, Kaspar Thor Ever the same year in November. She is one of the judges in the Finnish version of America's Next Top Model
, Suomen huippumalli haussa
, which started in spring 2008.
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
and television personality. Her unique look helped her become one of the most successful models in Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
.
Before modeling, Hoyer studied at Sibelius Academy
Sibelius Academy
The Sibelius Academy is a university-level music school which operates in Helsinki and Kuopio, Finland. It also has an adult education centre in Järvenpää and a training centre in Seinäjoki. The Academy is the only music university in Finland. It is among the biggest European music universities...
. After this, she studied Hungarian
Hungarian language
Hungarian is a Uralic language, part of the Ugric group. With some 14 million speakers, it is one of the most widely spoken non-Indo-European languages in Europe....
, Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...
and literature
Literature
Literature is the art of written works, and is not bound to published sources...
at the University of Jyväskylä
University of Jyväskylä
The University of Jyväskylä is a university in Jyväskylä, Finland. It has its origins in the first Finnish-speaking teacher training college , founded in 1863. Around 14,000 students are currently enrolled in the degree programs of the university...
. Her modeling career began when a photographer "discovered" her at a concert while she was on exchange in Firenze
Firenze
Firenze is the Italian name for the city of Florence.Firenze may also refer to:* Andrea da Firenze, an Italian composer* Lorenzo da Firenze, an Italian composer and music teacher of the trecento...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
studying theatre
Theatre
Theatre is a collaborative form of fine art that uses live performers to present the experience of a real or imagined event before a live audience in a specific place. The performers may communicate this experience to the audience through combinations of gesture, speech, song, music or dance...
. Hoyer got to walk the catwalk in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
and worked for Diesel and Burberry
Burberry
Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...
. Her photos have been seen in Italy and featured on the pages of US Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
and Marie Claire
Marie Claire
Marie Claire is a monthly women's magazine first published in France but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience, the United States edition focuses on women around the world and...
.
Hoyer retired from modeling in 2003 and became an editor for Image magazine and a columnist for the magazine MeNaiset. She has also written columns for Savon Sanomat and has been a weather reporter for Nelonen
Nelonen
Nelonen is a Finnish commercial TV channel. It started out as Helsinki's local television channel PTV in 1989 on the HTV cable network, which name was changed first to PTV4 and then to Nelonen. It started on June 1, 1997. Nelonen, in Finnish, means the glyph of the number four. The channel is...
. She currently writes articles for the magazine Anna.
In 2005, Hoyer hosted the MTV3 show Mallikoulu 2005 where she taught promising models how to walk on the runway. In 2006, she did the MTV3
MTV3
MTV3 is a Finnish commercial television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s YLE1 took the lead. The letters MTV stand for Mainos-TV , due to the channel getting its revenue from running commercials...
style show Unisex, along with Arman Alizad and Heli Roiha. In one episode, she criticised the Jokapoika collection by Marimekko
Marimekko
Marimekko is a Finnish company based in Helsinki that has made important contributions to fashion, especially in the 1960s and 1970s. They are particularly noted for brightly-colored printed fabrics and simple styles, used both in women's garments and in home furnishings.- Foundation :Marimekko was...
as being old-fashioned. Marimekko CEO Kirsti Paakkanen gave a statement, which was later withdrawn.
Hoyer married financial director Thomas Hoyer in October 2006. They had their first child, Kaspar Thor Ever the same year in November. She is one of the judges in the Finnish version of America's Next Top Model
America's Next Top Model
America's Next Top Model is a reality television show in which a number of women compete for the title of America's Next Top Model and a chance to start their career in the modeling industry....
, Suomen huippumalli haussa
Suomen huippumalli haussa
Suomen huippumalli haussa is a Finnish television reality show based on America's Next Top Model. The show first aired on Sunday, 6 April 2008 from 20.00 to 21.00 on the Finnish channel Nelonen. The show is produced by FremantleMedia...
, which started in spring 2008.