Sara Craig is a Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 singer-songwriter

Singer-songwriter

Singer-songwriters are musicians who write, compose and sing their own musical material including lyrics and melodies. As opposed to contemporary popular music singers who write their own songs, the term singer-songwriter describes a distinct form of artistry, closely associated with the...

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Craig launched her career in 1987 by placing a classified ad in Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

's NOW

NOW (magazine)

Now is a free weekly newspaper in Toronto, Canada. It was first printed on September 10, 1981 by Michael Hollett and Alice Klein. Now is an alternative weekly mixing arts and entertainment news with political coverage....

looking for musicians to work with. She released her debut EP

Extended play

An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...

 in 1991, and quickly became popular in Canadian alternative

Alternative rock

Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 and indie

Indie rock

Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...

 circles. She followed up with her major label debut, Sweet Exhaust, on Attic Records

Attic Records (Canada)

Attic Records was a Canadian independent record label, founded in 1974 by Alexander Mair and Tom Williams. The label was known for developing Canadian talent, including Anvil, Lee Aaron, Maestro Fresh Wes, The Nylons, Teenage Head, and Triumph...

 in 1994. Her follow-up, Miss Rocket also on Attic Records, came in 1997. It was produced by Chris Tsangarides

Chris Tsangarides

Chris Tsangarides is a British Grammy-nominated record producer, sound engineer, and mixer. He is best known for his work with many heavy metal bands, including Judas Priest, Anvil, Gary Moore, Thin Lizzy, Helloween, and Yngwie Malmsteen...

 at the Metropolis Studios in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

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She was nominated for Best New Solo Artist - Juno Awards (1995).