Sarah Lian
Encyclopedia
Sarah Lian is a Chinese Malaysian actress and television personality based in Kuala Lumpur
, Malaysia. She was born in Taiping, Perak
Malaysia but mainly grew up in Vancouver
, Canada
. Lian is an actor
versatile in film
, television
and theatre
. Currently, her entertainment career spans across North America
and Asia
. In 2008, just a few months after coming back to Malaysia to begin her career in the entertainment industry. Lian gained fame when she was voted FHM
Malaysia's #1 Most Wanted Woman on their Top 100 list. Since then, she has been visible in a variety of magazines such as Stuff, Clive, New Man, Shape and Men's Health Malaysia.
, Lian also speaks Hokkien
, Cantonese, Mandarin, Malay
, French
and a smattering of Japanese
.
Lian has lived in California
, Hong Kong
, Vancouver
, and Toronto
before moving to Kuala Lumpur
in 2008.
Lian holds an Undergraduate Bachelors of Design: Fashion Communications degree at Ryerson University
. She has a fascination with product packaging and typography
. Lian is a self-taught web designer and is frequently updating and designing her own website.
A huge fan of the durian
fruit, Lian claims that it is one of the reasons why she has moved back to Malaysia.
In a recent interview, Lian will be returning to Canada in March 2011 to pursue bigger opportunities in film and television.
In 2007, Lian first hosted a show for college students in Canada called UTours. UTours was a resource for students interested in the Top 20 Universities. Schools covered by Lian were University of Victoria
, University of British Columbia
, Simon Fraser University
, University of Waterloo
, Wilfrid Laurier University
, Ryerson University
, York University
and The University of Western Ontario.
In 2008, Lian moved to Malaysia and began working closely with Media Prima's online portal gua.com.my for their event-based show, Randommania.
The program gave Lian the opportunity to interview various personalities from local artisteMaya Karin
, Fasha Sandha
and Ning Baizura
to international musicians such as Shayne Ward
, The D.E.Y.
and Machi
.
As she became closely associated with GuaTV; this entertainment program escalated Lian as a recognisable face in the media world, also making her known as one of Gua's Homegrown Hotties!
At the same time, she was also enlisted as the host and writer for NTV7
's informative program NUVO-where popular Taiwanese boy band Fahrenheit
specifically flew down to Kuala Lumpur collaborate on their endorsement with Canon IXUS.
On October 2008, The Ultimate Prom Nite (Season 2)
a Malaysian reality TV series produced by Primeworks Studios in cooperation with skincare maker Nivea
kicked off. Lian co-hosted the program with Hansen Lee. The inter-campus prom
night aimed at seeking students in various colleges and universities throughout Malaysia who were worthy to be crowned the "Ultimate Prom King and Queen". The following year in 2009, Lian worked on 8TV's first-online reality show Simply Fabulous by Maybelline
, which was featured on 23 webisodes and its finale broadcast on television.
In early 2010, Lian hosted a mobile travel guide “Ask Ting Ting” for travellers visiting the city of Hong Kong
. She then returned to Kuala Lumpur in September 2010 to join ESPN
’s sport gossip program MyEG Xtra Time with co-hosts Marion Caunter
, Cheryl Samad and Lisa Surihani. Since November 2010, Lian is hosting Astro Hitz Radar, an hour-long talk show on music channel Astro Hitz. The program previews upcoming movie trailers, discusses trends, highlights events around town and showcases exclusive live performances from local acts.
The vivacious and bubbly Lian has been invited to emcee major events including 8TV's Shout! Awards 2010
, Homegrown tribute to Michael Jackson, Johnnie Walker Black Circuit Party and many of the Hennessy Artistry parties featuring international acts such as Kardinal Offishall
, the Ying Yang Twins
and Fatman Scoop
, who have performed in Kuala Lumpur. Within a short period of time, Lian is already known to be a reliable host for hyping up crowds and commanding their attention with her sultry image and entertaining sense of humour.
Lian has been acting from the age of 10. With numerous plays and productions under her belt from community productions, she made her professional debut in the Vancouver Asian Canadian Theatre's production of Sex in Vancouver: Episode One-Deceptions and Reflections in August 2003. Sex in Vancouver (created by Serin Ngai and Kathy Hsieh) was an adapted version of Sex in Seattle. Lian played Elizabeth, one of four lead roles in this Asian-centric production.
While finishing her degree in Toronto
, Lian earned her first credit in the American Pie film franchise, American Pie Presents: Beta House
featured as the "Hot Asian Girl". Although Lian filmed the movie in July 2007, her scene did not make the final cut upon the film's release in December 2007.
In August 2007, Lian also worked on the pilot episode of Home and Garden Network (HGTV Canada)’s newly launched series Mansions as the stern designer for the Fall 2008 line up. Mansions;reality-based show, unveiled the realities of luxury residential construction where viewers would discover how multi-million dollar homes are designed and built, from rough sketches to jaw-dropping completion.
In Malaysia, Lian began working on a spoof-comedy news program called The Gua Centre in April 2008. She worked alongside actors and hosts Douglas Lim, Razif Hashim, Zalfian Fuzi, and Hansen Lee. Lian played the over-sexualised reporter Fanny Golightly and was notably remembered for delivering the weather report in a suggestive manner.
In 2009, Lian has been featured in a cameo-appearance as Miss Chic-Kut-Teh alongside actress Adibah Noor
in Liew Seng Tat
's short film Halal for 15Malaysia (a Malaysian Filmmaker's Showcase by P1 WiMAX). Later that year, Lian was cast as Anna, a supporting role in an independent feature film, directed by Dax Phelan titled Jasmine.
Lian has also been featured in a range of commercials shot for various countries. Among those include a couple advertisements McCafe and Standard Chartered-shot with Hong Kong
TVB
actor Moses Chan
, Adidas’ 2003 FIFA Women’s World Cup Shaolin Soccer commercial featuring players from Team China and Team USA, Cadbury Soft Centres, Tic Tac, Hong Leong Bank, and Celcom Euro 2008. More recently, Lian has been applauded for her role as “Ah Moi” in the latest localized myEG commercial in late 2010.
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
, Malaysia. She was born in Taiping, Perak
Taiping, Perak
Taiping is a town located in northern Perak, Malaysia. With a population of 191,104 , it is the second largest town in Perak after Ipoh, the state capital. Taiping took over Kuala Kangsar's role as the state capital from 1876 to 1937, but was then replaced by Ipoh...
Malaysia but mainly grew up in Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. Lian is an actor
Actor
An actor is a person who acts in a dramatic production and who works in film, television, theatre, or radio in that capacity...
versatile in film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
, television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
and theatre
Theatre
Theatre is a collaborative form of fine art that uses live performers to present the experience of a real or imagined event before a live audience in a specific place. The performers may communicate this experience to the audience through combinations of gesture, speech, song, music or dance...
. Currently, her entertainment career spans across North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
and Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
. In 2008, just a few months after coming back to Malaysia to begin her career in the entertainment industry. Lian gained fame when she was voted FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
Malaysia's #1 Most Wanted Woman on their Top 100 list. Since then, she has been visible in a variety of magazines such as Stuff, Clive, New Man, Shape and Men's Health Malaysia.
Personal life
Of Chinese heritage; both parents being Chinese Malaysian, Lian is the third of four children in her family. Living in a multilingual country and moving abroad, it is no surprise that she speaks a variety of languages. While proficient in EnglishEnglish language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
, Lian also speaks Hokkien
Hokkien
Hokkien is a Hokkien word corresponding to Standard Chinese "Fujian". It may refer to:* Hokkien dialect, a dialect of Min Nan Chinese spoken in Southern Fujian , Taiwan, South-east Asia, and elsewhere....
, Cantonese, Mandarin, Malay
Malay language
Malay is a major language of the Austronesian family. It is the official language of Malaysia , Indonesia , Brunei and Singapore...
, French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
and a smattering of Japanese
Japanese language
is a language spoken by over 130 million people in Japan and in Japanese emigrant communities. It is a member of the Japonic language family, which has a number of proposed relationships with other languages, none of which has gained wide acceptance among historical linguists .Japanese is an...
.
Lian has lived in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
, and Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
before moving to Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
in 2008.
Lian holds an Undergraduate Bachelors of Design: Fashion Communications degree at Ryerson University
Ryerson University
Ryerson University is a public research university located in downtown Toronto, Ontario, Canada. Its urban campus is adjacent to Yonge-Dundas Square located at the busiest intersection in Downtown Toronto. The majority of its buildings are in the blocks northeast of the square in Toronto's Garden...
. She has a fascination with product packaging and typography
Typography
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading , adjusting the spaces between groups of letters and adjusting the space between pairs of letters...
. Lian is a self-taught web designer and is frequently updating and designing her own website.
A huge fan of the durian
Durian
The durian is the fruit of several tree species belonging to the genus Durio and the Malvaceae family . Widely known and revered in southeast Asia as the "king of fruits", the durian is distinctive for its large size, unique odour, and formidable thorn-covered husk...
fruit, Lian claims that it is one of the reasons why she has moved back to Malaysia.
In a recent interview, Lian will be returning to Canada in March 2011 to pursue bigger opportunities in film and television.
Career in Hosting
In 2007, Lian first hosted a show for college students in Canada called UTours. UTours was a resource for students interested in the Top 20 Universities. Schools covered by Lian were University of Victoria
University of Victoria
The University of Victoria, often referred to as UVic, is the second oldest public research university in British Columbia, Canada. It is a research intensive university located in Saanich and Oak Bay, about northeast of downtown Victoria. The University's annual enrollment is about 20,000 students...
, University of British Columbia
University of British Columbia
The University of British Columbia is a public research university. UBC’s two main campuses are situated in Vancouver and in Kelowna in the Okanagan Valley...
, Simon Fraser University
Simon Fraser University
Simon Fraser University is a Canadian public research university in British Columbia with its main campus on Burnaby Mountain in Burnaby, and satellite campuses in Vancouver and Surrey. The main campus in Burnaby, located from downtown Vancouver, was established in 1965 and has more than 34,000...
, University of Waterloo
University of Waterloo
The University of Waterloo is a comprehensive public university in the city of Waterloo, Ontario, Canada. The school was founded in 1957 by Drs. Gerry Hagey and Ira G. Needles, and has since grown to an institution of more than 30,000 students, faculty, and staff...
, Wilfrid Laurier University
Wilfrid Laurier University
Wilfrid Laurier University is a university located in Waterloo, Ontario, Canada. It also has campuses in Brantford, Ontario, Kitchener, Ontario and Toronto, Ontario and a future proposed campus in Milton, Ontario. It is named in honour of Sir Wilfrid Laurier, the seventh Prime Minister of Canada....
, Ryerson University
Ryerson University
Ryerson University is a public research university located in downtown Toronto, Ontario, Canada. Its urban campus is adjacent to Yonge-Dundas Square located at the busiest intersection in Downtown Toronto. The majority of its buildings are in the blocks northeast of the square in Toronto's Garden...
, York University
York University
York University is a public research university in Toronto, Ontario, Canada. It is Canada's third-largest university, Ontario's second-largest graduate school, and Canada's leading interdisciplinary university....
and The University of Western Ontario.
In 2008, Lian moved to Malaysia and began working closely with Media Prima's online portal gua.com.my for their event-based show, Randommania.
The program gave Lian the opportunity to interview various personalities from local artisteMaya Karin
Maya Karin
Maya Karin Roelcke is a Malaysian actress, television personality, and singer. Commonly known as Maya Karin, she is largely known for her roles in supernatural horror and thriller films.-Background:...
, Fasha Sandha
Fasha Sandha
Nur Fasha Sandha binti Hassan or commercially known as Fasha Sandha is a Malaysian actress who has appeared in movies, television shows, and commercials. She was born in Johor Bahru, Johor, but moved to Penang and later to Perlis due to her father's work...
and Ning Baizura
Ning Baizura
Ning Baizura binti Sheikh Hamzah , popularly known as Ning, is a Malaysian pop and R&B singer, who records and sings in languages, including Bahasa Malaysia, English, Japanese, Italian, French, Mandarin and Cantonese...
to international musicians such as Shayne Ward
Shayne Ward
Shayne Thomas Ward is an English pop singer who rose to fame as the winner of second series of The X Factor. He has sold over 3 million records worldwide and has had number one albums and singles in 9 countries.During The X Factor competition, Ward was mentored by manager Louis Walsh...
, The D.E.Y.
The D.E.Y.
The D.E.Y. is a Latin Hip hop group that debuted in 2007, following in the footsteps of the Fugees and The Black Eyed Peas. The group is composed of members Divine, Élan, and Yeyo. The trio's name is also meant to symbolize a new day in music.-Early years:...
and Machi
Machi (hip hop group)
Machi is a Taiwanese Hip hop group that has nine active members, with two additional members on a hiatus from group activities.-Current:*Jeff, Huang Li Cheng *Stan, Huang Li Xing *Jae Chong*Andrew, Zhou Li Ming *Nicky, Li Jiu Zhe...
.
As she became closely associated with GuaTV; this entertainment program escalated Lian as a recognisable face in the media world, also making her known as one of Gua's Homegrown Hotties!
At the same time, she was also enlisted as the host and writer for NTV7
Ntv7
Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...
's informative program NUVO-where popular Taiwanese boy band Fahrenheit
Fahrenheit (Taiwanese band)
Fahrenheit is a Taiwanese boy band who has been active in Asia since 2005. The group debut with four members: Jiro Wang, Calvin Chen, Aaron Yan and Wu Chun. They are managed by Comic International Productions . The group's music is distributed by HIM International Music in Taiwan, by WOW Music in...
specifically flew down to Kuala Lumpur collaborate on their endorsement with Canon IXUS.
On October 2008, The Ultimate Prom Nite (Season 2)
The Ultimate Prom Nite (Season 2)
The Ultimate Prom Nite is a Malaysian reality TV series produced by Primeworks Studios in cooperation with skincare maker Nivea. The inter-campus prom night seeks those worthy for the throne of "Ultimate Prom King and Queen" amongst students of various higher educational institutions throughout...
a Malaysian reality TV series produced by Primeworks Studios in cooperation with skincare maker Nivea
Nivea
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion...
kicked off. Lian co-hosted the program with Hansen Lee. The inter-campus prom
Prom
In the United States and Canada, a prom, short for promenade, is a formal dance, or gathering of high school students. It is typically held near the end of the senior year. It figures greatly in popular culture and is a major event among high school students...
night aimed at seeking students in various colleges and universities throughout Malaysia who were worthy to be crowned the "Ultimate Prom King and Queen". The following year in 2009, Lian worked on 8TV's first-online reality show Simply Fabulous by Maybelline
Maybelline
Maybelline is an American makeup brand sold worldwide and owned by L'Oréal. Their motto is Maybe she's born with it. Maybe it's Maybelline.-History:...
, which was featured on 23 webisodes and its finale broadcast on television.
In early 2010, Lian hosted a mobile travel guide “Ask Ting Ting” for travellers visiting the city of Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. She then returned to Kuala Lumpur in September 2010 to join ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
’s sport gossip program MyEG Xtra Time with co-hosts Marion Caunter
Marion Caunter
Marion Rose Caunter Abdullah is a Malaysian video jockey,events MC and television personality, of Chinese/English descent. She is married to S M Nasarudin SM Nasimuddin, chairman of Naza Group of Companies....
, Cheryl Samad and Lisa Surihani. Since November 2010, Lian is hosting Astro Hitz Radar, an hour-long talk show on music channel Astro Hitz. The program previews upcoming movie trailers, discusses trends, highlights events around town and showcases exclusive live performances from local acts.
The vivacious and bubbly Lian has been invited to emcee major events including 8TV's Shout! Awards 2010
Shout! Awards
The Shout! Awards is an entertainment award show created to celebrate the Malaysian entertainment scene which is said has rapidly developed. The award recognizes people of music, television, film and radio industry as well as the entertainment industry as a whole.There are 16 award categories...
, Homegrown tribute to Michael Jackson, Johnnie Walker Black Circuit Party and many of the Hennessy Artistry parties featuring international acts such as Kardinal Offishall
Kardinal Offishall
Jason D. Harrow , better known by his stage name Kardinal Offishall , is a Canadian rapper and record producer. He is often credited as Canada's "hip-hop ambassador", and is best known for his distinctive reggae and dancehall-influenced style of hip-hop.-Life and career:Harrow was born in...
, the Ying Yang Twins
Ying Yang Twins
The Ying Yang Twins is an Atlanta-based American crunk rap duo consisting of Kaine and D-Roc . The group debuted in 2000 and rose to mainstream popularity in 2003 collaborating with Lil Jon in his single "Get Low"...
and Fatman Scoop
Fatman Scoop
Isaac Freeman III, better known by his stage name Fatman Scoop is a hip hop promoter and radio personality famed for his on-stage rough, raw, loud voice....
, who have performed in Kuala Lumpur. Within a short period of time, Lian is already known to be a reliable host for hyping up crowds and commanding their attention with her sultry image and entertaining sense of humour.
Career in Acting
Lian has been acting from the age of 10. With numerous plays and productions under her belt from community productions, she made her professional debut in the Vancouver Asian Canadian Theatre's production of Sex in Vancouver: Episode One-Deceptions and Reflections in August 2003. Sex in Vancouver (created by Serin Ngai and Kathy Hsieh) was an adapted version of Sex in Seattle. Lian played Elizabeth, one of four lead roles in this Asian-centric production.
While finishing her degree in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, Lian earned her first credit in the American Pie film franchise, American Pie Presents: Beta House
American Pie Presents: Beta House
American Pie Presents: Beta House is a 2007 American teen comedy film released by Universal Pictures. It is the third spin-off to the American Pie film series and a sequel to the second spin-off, American Pie Presents: The Naked Mile...
featured as the "Hot Asian Girl". Although Lian filmed the movie in July 2007, her scene did not make the final cut upon the film's release in December 2007.
In August 2007, Lian also worked on the pilot episode of Home and Garden Network (HGTV Canada)’s newly launched series Mansions as the stern designer for the Fall 2008 line up. Mansions;reality-based show, unveiled the realities of luxury residential construction where viewers would discover how multi-million dollar homes are designed and built, from rough sketches to jaw-dropping completion.
In Malaysia, Lian began working on a spoof-comedy news program called The Gua Centre in April 2008. She worked alongside actors and hosts Douglas Lim, Razif Hashim, Zalfian Fuzi, and Hansen Lee. Lian played the over-sexualised reporter Fanny Golightly and was notably remembered for delivering the weather report in a suggestive manner.
In 2009, Lian has been featured in a cameo-appearance as Miss Chic-Kut-Teh alongside actress Adibah Noor
Adibah Noor
Adibah Noor is a Malaysian artiste. She is a singer, actress, emcee, voiceover and ad talent. She has been in showbiz for 13 years.- Film :*Sepet *Gubra *Mukhsin *Buli Balik*Talentime *Crayon *Nasi Lemak 2.0...
in Liew Seng Tat
Liew Seng Tat
Liew Seng Tat is a Malaysian filmmaker based in Kuala Lumpur, Malaysia.- Early life :Liew Seng Tat was born in an area of Kuala Lumpur called Jinjang. He graduated from the Multimedia University in Cyberjaya, majoring in 3D animation.-Film career:Seng Tat has been actively involved in the...
's short film Halal for 15Malaysia (a Malaysian Filmmaker's Showcase by P1 WiMAX). Later that year, Lian was cast as Anna, a supporting role in an independent feature film, directed by Dax Phelan titled Jasmine.
Lian has also been featured in a range of commercials shot for various countries. Among those include a couple advertisements McCafe and Standard Chartered-shot with Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
TVB
Television Broadcasts Limited
Television Broadcasts Limited, commonly known as TVB, is the second over-the-air commercial television station in Hong Kong. It commenced broadcasting on 19 November 1967...
actor Moses Chan
Moses Chan
Moses Chan Ho is an award-winning actor from Hong Kong. Having started his career working mostly on films, Chan has gained remarkable success in recent years while concentrating on his TV acting career with Television Broadcasts Limited...
, Adidas’ 2003 FIFA Women’s World Cup Shaolin Soccer commercial featuring players from Team China and Team USA, Cadbury Soft Centres, Tic Tac, Hong Leong Bank, and Celcom Euro 2008. More recently, Lian has been applauded for her role as “Ah Moi” in the latest localized myEG commercial in late 2010.