SaveEasy is a chain of small retail grocery store

Grocery store

A grocery store is a store that retails food. A grocer, the owner of a grocery store, stocks different kinds of foods from assorted places and cultures, and sells these "groceries" to customers. Large grocery stores that stock products other than food, such as clothing or household items, are...

 franchise

Chain store

Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

s in the Atlantic Provinces of Newfoundland and Labrador

Newfoundland and Labrador

Newfoundland and Labrador is the easternmost province of Canada. Situated in the country's Atlantic region, it incorporates the island of Newfoundland and mainland Labrador with a combined area of . As of April 2011, the province's estimated population is 508,400...

, New Brunswick

New Brunswick

New Brunswick is one of Canada's three Maritime provinces and is the only province in the federation that is constitutionally bilingual . The provincial capital is Fredericton and Saint John is the most populous city. Greater Moncton is the largest Census Metropolitan Area...

, Nova Scotia

Nova Scotia

Nova Scotia is one of Canada's three Maritime provinces and is the most populous province in Atlantic Canada. The name of the province is Latin for "New Scotland," but "Nova Scotia" is the recognized, English-language name of the province. The provincial capital is Halifax. Nova Scotia is the...

, and Prince Edward Island

Prince Edward Island

Prince Edward Island is a Canadian province consisting of an island of the same name, as well as other islands. The maritime province is the smallest in the nation in both land area and population...

, owned by Loblaw Companies Limited

The chain was owned by Atlantic Wholesalers Ltd. of Sackville, New Brunswick

Sackville, New Brunswick

Sackville is a Canadian town in Westmorland County, New Brunswick.Mount Allison University is located in the town...

, and the first SaveEasy opened in 1959, followed by rapid expansion to quickly become the region's second-largest grocery banner, behind Sobeys

Sobeys

Sobeys is the second largest food retailer in Canada, with over 1,300 supermarkets operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than $14 billion CAD in 2009...

.

Loblaws entered the Maritime provinces in 1976 when they purchased Atlantic Wholesalers. This was followed by a period of restructuring which saw SaveEasy stores introducing Loblaw house brands such as No Name

No name (brand)

No Name is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada’s largest food retailer...

during the recession of the early 1980s, as well as updating SaveEasy's logo to match the Loblaws

Loblaws

Loblaws is a supermarket chain with over 70 stores in Canada, headquartered in Brampton, with stores across Ontario and Quebec. Loblaws is a division of Loblaw Companies Limited, Canada's largest food distributor...

 logo. In some instances, certain SaveEasy stores were converted from franchise-owned to corporate-owned and saw their name change to the No Frills brand during this time. There were also some larger SaveEasy stores that carried the name SaveEasy Warehouse Foods, that were typically found in shopping malls, while the normal SaveEasy stores tended to be stand-alone locations.

Most SaveEasy stores in urban areas were closed or converted to the larger Atlantic SuperValu

SuperValu (Canada)

Super Valu is a chain of franchised and associated grocery stores in Canada that operates primarily in the western part of the country. In the 1960s, 1970s and 1980s, many Super Valu stores were created from former Loblaws stores...

 or the mega-size Atlantic Superstore

Atlantic Superstore

Atlantic Superstore is a Canadian supermarket chain of 54 stores in the Maritime provinces of Nova Scotia, New Brunswick, and Prince Edward Island...

 concepts; with the remaining Atlantic SaveEasy stores redesigned.

The SaveEasy name, with a few exceptions, is now usually found in small towns and rural areas while the Atlantic SuperValu brand has largely disappeared as the company standardized its brands.

While still considered a separate chain, in 2008, SaveEasy adopted branding very similar to that of Quebec

Quebec

Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

's Provigo

Provigo

Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area. It is owned by Loblaw Companies Limited. Provigo is similar to Ontario's Your Independent Grocer/Zehrs banners, as...

, also owned by Loblaw. The "P" in the Provigo logo is simply changed to an "S", and the SaveEasy slogan "So quick, so good!", is a translation of Provigo's "Si vite, si bon!"

New Brunswick

21 locations:

Balmoral Balmoral, New Brunswick Balmoral is a Canadian village in Restigouche County, New Brunswick. It is located approximately 10 kilometres south of Dalhousie. Although Balmoral's population presently meets the requirements for "town" status under the Municipalities Act of the Province of New Brunswick, the community has not... Bath Bath, New Brunswick Bath is a village on the Saint John River in Carleton County, New Brunswick, Canada. As of 2006 the population was 592, now in 2008 it is 512. It has an elementary and a middle school. Bath is the birthplace of Buzz Hargrove, former president of the Canadian Auto Workers, and Rev. Brent Hawkes.The... Beresford Beresford, New Brunswick Beresford is a Canadian town in Gloucester County, New Brunswick.It is situated on the shore of Chaleur Bay immediately north of the city of Bathurst... Chipman Chipman, New Brunswick Chipman is a Canadian village in Queens County, New Brunswick.The village of Chipman is located on the banks of the Salmon River at the head of the Grand Lake, the largest freshwater lake in the Maritime provinces... Dalhousie Dalhousie, New Brunswick Dalhousie is a Canadian town located in Restigouche County, New Brunswick.- History :Dalhousie is the shire town of Restigouche County and dates European settlement to 1800. The Town of Dalhousie has been through some very distinct periods between its founding in 1825 and today... Doaktown Doaktown, New Brunswick Doaktown is a Canadian village in Northumberland County, New Brunswick.-History:It is situated on the Southwest Miramichi River and was first settled in 1807 for use as a base for the growing lumber industry in central New Brunswick... Grand Manan Island Grand Manan Island, New Brunswick Grand Manan Island is a Canadian island, and the largest in the Bay of Fundy. It is also the primary island in the Grand Manan Archipelago, sitting at the boundary between the Bay of Fundy and the Gulf of Maine on the Atlantic coast. Grand Manan is jurisdictionally part of Charlotte County in... Hampton Hampton, New Brunswick Hampton is a Canadian town in Kings County, New Brunswick.Located on the Kennebecasis River 30 kilometres northeast of Saint John, Hampton is the shire town of Kings County... McAdam McAdam, New Brunswick McAdam is a village located in the southwestern corner of York County, New Brunswick, Canada. The village covers and has a population of 1,404 as of 2006.The area was first settled in the mid-to-late 19th century as a group of small lumber camps... Minto Minto, New Brunswick Minto is a Canadian village straddling the border of Sunbury County and Queens County, New Brunswick. Located on the north shore of Grand Lake, approximately 50 kilometres northeast of Fredericton, its population meets the requirements for "town" status under the Municipalities Act of the...

Nackawic Nackawic, New Brunswick Nackawic is a town located 65 km west of the city of Fredericton on the east bank of the Saint John River in New Brunswick, Canada. The town occupies an area of about 9 km² and is surrounded by the parishes of Southampton and Queensbury with the Village of Millville 10 km to the north.Latitude and... Perth-Andover Perth-Andover, New Brunswick Perth-Andover is a Canadian village in Victoria County, New Brunswick.The village is divided by the Saint John River with Perth on the east bank and Andover on the west bank; each was a separate community until municipal amalgamation in 1966... Petit-Rocher Petit-Rocher, New Brunswick Petit-Rocher is a Canadian village in Gloucester County, New Brunswick. Located on Chaleur Bay 20 km northwest of Bathurst, Petit-Rocher's residents are 92% Francophone Acadian... Plaster Rock Plaster Rock, New Brunswick Plaster Rock is a Canadian village in Victoria County, New Brunswick.Located on the Tobique River, the village was founded in 1881 by Hezekiah Day and named for the gypsum found in the area, which is heated to produce plaster.The cliffs across the river from the Tobique Valley High School expose... Sackville Sackville, New Brunswick Sackville is a Canadian town in Westmorland County, New Brunswick.Mount Allison University is located in the town... Saint-Antoine Saint-Antoine, New Brunswick Saint-Antoine is a village in Kent County, New Brunswick, Canada. It is 35 km north of Moncton and 18km Southwest of Bouctouche. Saint-Antoine's residents are Acadian; most speak French in its local variant, Chiac.... Saint-Quentin Saint-Quentin, New Brunswick Saint-Quentin is a Canadian town in Restigouche County, New Brunswick.Saint-Quentin is located in the Appalachian Mountains, 50 kilometres west of Mount Carleton, the province's highest elevation point.... Salisbury Salisbury, New Brunswick Salisbury, New Brunswick is a Canadian village located in Westmorland County, New Brunswick.The village's population meets the requirements for "town" status under the Municipalities Act of the Province of New Brunswick; however, its municipal status has not been changed.-History:Salisbury first... Shippagan Shippagan, New Brunswick Shippagan is a Canadian town in Gloucester County, New Brunswick.Located in the northeastern part of the Acadian Peninsula, a combination bridge-causeway connects the town with Lamèque Island to the northeast. Approximately 99% of the town's residents are Francophone.The town was founded by the... St. Andrews St. Andrews, New Brunswick St. Andrews is a Canadian town in Charlotte County, New Brunswick.It is sometimes referred to in tourism marketing by its unofficial nickname "St. Andrews-by-the-sea".-Geography:St...

St. George St. George, New Brunswick St. George is a Canadian town in Charlotte County, New Brunswick.St. George is nicknamed the "Granite Town" and is located on the Magaguadavic River between Passamaquoddy Bay and Lake Utopia. It is 70 km west of Saint John....

Newfoundland and Labrador

8 locations:

Clarenville Clarenville, Newfoundland and Labrador Clarenville is a Canadian town on the east coast of Newfoundland in the province of Newfoundland and Labrador. Clarenville was incorporated in 1951 and is located in the Shoal Harbour valley fronting an arm of the Atlantic Ocean called Random Sound.... Gambo Gambo, Newfoundland and Labrador Gambo is a town in northeastern Newfoundland, Newfoundland and Labrador, Canada. It is in Division No. 7 on Freshwater Bay.According to the 2001 Statistics Canada Census:*Population: 2,084*% Change : approx... Harbour Breton Harbour Breton, Newfoundland and Labrador Harbour Breton is a small fishing community on the Connaigre Peninsula in Fortune Bay, on the south coast of the island of Newfoundland in Canada. It is the largest center on the Connaigre Peninsula and was long considered the unofficial capital of Fortune Bay... Lewisporte Lewisporte, Newfoundland and Labrador Lewisporte is a town in central Newfoundland Island, Canada, with a population of 3,312. It is situated in a bay close to the mouth of the Exploits River. Lewisporte has an excellent port and related facilities that serve the many communities along Notre Dame Bay. Gander and its international... Paradise Paradise, Newfoundland and Labrador Paradise is a town on the Avalon Peninsula in the province of Newfoundland and Labrador, Canada. The town is a part of the St. John's Metropolitan Area. The town borders the City of St. John's, the City of Mount Pearl, the Town of Portugal Cove-St. Philip's, and the town of Conception Bay South... St. John's St. John's, Newfoundland and Labrador St. John's is the capital and largest city in Newfoundland and Labrador, and is the oldest English-founded city in North America. It is located on the eastern tip of the Avalon Peninsula on the island of Newfoundland. With a population of 192,326 as of July 1, 2010, the St... Twillingate Twillingate, Newfoundland and Labrador Twillingate is a town of 2,448 people located on the Twillingate Islands in Notre Dame Bay. It is located off the northeastern shore of the island of Newfoundland in the province of Newfoundland and Labrador. It was incorporated on September 30, 1965. The town is about north of Lewisporte and... Wesleyville Wesleyville, Newfoundland and Labrador Wesleyville is a small coastal community in Newfoundland and Labrador, Canada. It is located on the Straight Shore of the northeast coast of Newfoundland, near the communities of Greenspond and Newtown...

Nova Scotia

15 locations:

Annapolis Royal Annapolis Royal, Nova Scotia Annapolis Royal is a town located in the western part of Annapolis County, Nova Scotia. Known as Port Royal until the Conquest of Acadia in 1710 by Britain, the town is the oldest continuous European settlement in North America, north of St... Berwick Berwick, Nova Scotia Berwick is a Canadian town in Kings County, Nova Scotia. The town is located in the eastern part of the Annapolis Valley on the Cornwallis River. The town site stretches south from the river and Exit 15 of Highway 101 to Highway 1... Chester Chester, Nova Scotia Chester is an incorporated Canadian village located in and part of Nova Scotia's Chester Municipal District in the southeastern part of Lunenburg County.-History:... Dartmouth Dartmouth, Nova Scotia Dartmouth founded in 1750, is a community and planning area of the Halifax Regional Municipality, Nova Scotia. Located on the eastern shore of Halifax Harbour, Dartmouth has been nicknamed the City of Lakes after the large number of lakes located in the city.On April 1, 1996, the provincial... Guysborough Guysborough, Nova Scotia Guysborough is an unincorporated Canadian community in Guysborough County, Nova Scotia.Located on the western shore of Chedabucto Bay, fronting Guysborough Harbour, it is the administrative seat of the Guysborough municipal district.... Hantsport Hantsport, Nova Scotia Hantsport is a rural Canadian town and seaport located in the western part of Hants County, Nova Scotia. Hantsport is located just south of the county boundary with Kings County, and sits on the west bank of the Avon River in a tidal estuary.The town is most best known for its history of... Hubbards Hubbards, Nova Scotia Hubbards is an unincorporated Canadian rural community on the South Shore of Nova Scotia.-Geography:Hubbards is located on the eastern side of the Aspotogan Peninsula, and along the northern shore of St. Margarets Bay... Kentville Kentville, Nova Scotia Kentville is a town in Kings County, Nova Scotia. It is one of the main towns in the Annapolis Valley, and it is the county seat of Kings County. As of 2006, the town of Kentville had a population of 5,815 people.... Lunenburg Lunenburg, Nova Scotia Lunenburg , is a Canadian port town in Lunenburg County, Nova Scotia.Situated on the province's South Shore, Lunenburg is located on a peninsula at the western side of Mahone Bay. The town is approximately 90 kilometres southwest of the county boundary with the Halifax Regional Municipality.The...

Mahone Bay Mahone Bay, Nova Scotia Mahone Bay is a town located on the northwest shore of Mahone Bay along the South Shore of Nova Scotia in Lunenburg County.- History :... Meteghan Meteghan, Nova Scotia Meteghan is an unincorporated Acadian fishing community in Digby County, Nova Scotia.Meteghan, which draws its name from the Mi'kmaq term "Mitihikan" meaning blue rocks, was founded in 1785 by Prudent Robichaud, Joseph LeBlanc, and other Acadian families... Middleton Middleton, Nova Scotia Middleton is a Canadian town in Annapolis County, Nova Scotia.It is situated on the north bank of the Annapolis River. Incorporated in 1909, it is located near the centre of the Annapolis Valley, from which it gets its nickname, "The Heart of the Valley".-Economy:Founded by New England Planters,... Oxford Oxford, Nova Scotia Oxford is a town in Cumberland County, Nova Scotia, Canada east of Amherst. The town is directly serviced by Routes 104, 204, 301, and 321.-History:... Wolfville Wolfville, Nova Scotia Wolfville is a small town in the Annapolis Valley, Kings County, Nova Scotia, Canada, located about northwest of the provincial capital, Halifax. As of 2006, the population was 3,772....

Prince Edward Island

4 locations:

Alberton Alberton, Prince Edward Island Alberton is a Canadian town located in the western part of Prince County, Prince Edward Island. It is situated in the township of Lot 5.... Cornwall Cornwall, Prince Edward Island Cornwall is a Canadian suburban town located in Queens County, Prince Edward Island.The town is located immediately west of the provincial capital Charlottetown and functions as a bedroom community.-History:... Kensington Kensington, Prince Edward Island Kensington is a town located 15 kilometres northeast of Summerside in Prince County, Prince Edward Island, Canada; As of 2001, the population was 1,385.... Souris Souris, Prince Edward Island Souris is a Canadian port town in northeastern Kings County, Prince Edward Island. It is located in an area famous for its beaches and potatoes, containing the majority of Prince Edward Island's potato manufacturers.-History:...