Search Engine Strategies
Encyclopedia
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
and search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
History
The conference was created by Danny SullivanDanny Sullivan (technologist)
Danny Sullivan is the editor-in-chief of Search Engine Land, a blog that covers news and information about search engines, and search marketing.Search Engine Land is owned by Third Door Media, of which Danny Sullivan is partner and chief content officer...
, founder and former lead editor of Search Engine Watch
Search Engine Watch
Search Engine Watch is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia...
. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines.
The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
in 2001, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
in 2002, and France, Sweden, Canada, Italy and China until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino.
The conference is hosted by Incisive Media
Incisive Media
Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.-History and management:...
since 2005 who purchased Search Engine Watch
Search Engine Watch
Search Engine Watch is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia...
from MecklerMedia (now Jupitermedia
Jupitermedia
WebMediaBrands Corp. a U.S.-based corporation, established in 1971, headquartered in New York, is a leading Internet media company that provides content, education, and career services to media and creative professionals through a portfolio of vertical online properties, communities and trade...
) for $43 million that year.
Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 after a contract dispute but later agreed to run two further shows in the US and speak at a third during 2007.
On June 7, 2007, Kevin Ryan was named as vice president and global content director for the series.
"Google Dance"
One of the highlights of the Search Engine Strategies San JoseSan Jose, California
San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
event, is the party at Google headquarters in Mountain View, CA (Googleplex
Googleplex
The Googleplex is the corporate headquarters complex of Google, Inc., located at 1600 Amphitheatre Parkway in Mountain View, Santa Clara County, California, United States, near San Jose. "Googleplex" is a portmanteau of Google and complex, and a reference to googolplex, the name given to the large...
), dubbed "Google Dance" in reference to the monthly index updates of Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
in the past that were also called "Google Dance". The party is free, but only open to SES attendees who did RSVP
RSVP
RSVP may refer to:* RSVP , request for responsesEtymologyFrom the French RSVP, répondez s'il vous plaît, meaning “reply please” or "please respond".-Music:* "R.S.V.P." , 1985...
prior the event or have been invited by Google directly. The first Google Dance was in 2002 during Search Engine Strategies San Jose 2002.
See also
- PubConPubConWebmasterWorld's PubCon, or "PubCon", is an educational conference and industry trade show targeted specifically for web professionals and website owners...
- Search engine optimizationSearch engine optimizationSearch engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
- Social media optimizationSocial Media OptimizationSocial media optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization...
- Search engine marketingSearch engine marketingSearch engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
- Internet marketingInternet marketingInternet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...