Search Engine Watch is a website that provides news and information about search engines and search engine marketing

Search engine marketing

Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...

.

Search Engine Watch was started by Danny Sullivan

Danny Sullivan (technologist)

Danny Sullivan is the editor-in-chief of Search Engine Land, a blog that covers news and information about search engines, and search marketing.Search Engine Land is owned by Third Door Media, of which Danny Sullivan is partner and chief content officer...

 in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia

Jupitermedia

WebMediaBrands Corp. a U.S.-based corporation, established in 1971, headquartered in New York, is a leading Internet media company that provides content, education, and career services to media and creative professionals through a portfolio of vertical online properties, communities and trade...

 (now Jupitermedia). In 2005 the website and related Search Engine Strategies

Search Engine Strategies

Search Engine Strategies is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.-History:The conference was...

 conference series were sold to Incisive Media

Incisive Media

Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.-History and management:...

 for $43 million. On November 30, 2006 Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.

Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

's Matt Cutts

Matt Cutts

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. In an interview with USA Today in June 2008, Cutts provided advice on how to optimize search results on Google.-Career:...

 has called Search Engine Watch "must reading." Yahoo's Tim Mayer

Tim Mayer

Tim Mayer is the Chief Operating Officer of International Motor Sports Association and the American Le Mans Series , a Vice President of the ACCUS and the United States' alternate delegate to the FIA.-Early life:The son of American motor racing identity Teddy Mayer and Sarah Mayer , Mayer was...

has said that it is the "most authoritative source on search."