Secret Recipe is a lifestyle café chain and has become common in Malaysia following its debut in 1997. Secret Recipe has established its brand name in Malaysia, Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, Philippines

Philippines

The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

, Indonesia

Indonesia

Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

, Thailand

Thailand

Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

, Brunei

Brunei

Brunei , officially the State of Brunei Darussalam or the Nation of Brunei, the Abode of Peace , is a sovereign state located on the north coast of the island of Borneo, in Southeast Asia...

 and Pakistan

Pakistan

Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

 as well. It serves cakes and fusion food in a service environment.

The company has registered double digit growth for the past 5 years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region.

2003

• Most Competitive Company Award
• Malaysia Book of Records
• Superbrand of Malaysia (2003-04)

2005

• Product Excellence Award
• Most Promising Franchiser of The Year Award (2005-06)
• Malaysia Best Halal Restaurant of The Year
• Most Promising Franchiser of the Year Award
• SMB Brand Building Award

2006

• Indonesia’s Best Restaurant Award
• Golden Bull Award
• Enterprise 50 Award
• SMB Brand Building Award
• BestBrand Food & Beverage Cafes (2006-07)
• Best Local Restaurant Chain

2007

• International Franchisor of the Year
• Franchise of the Year
• Homegrown Franchise of the Year Award
• Best Sales Growth Award
• Best Brand Food & Beverage Cafe
• TOP TEAM 50 Enterprise Award
• Best Casual Dining Restaurant of The Year (2007-2008)