Sedley Place
Encyclopedia
Sedley Place is an independent design
agency based in Clapham
, London
and employees 35 designers, graphic artists, architects, web design
ers and account teams.
: Gerry Barney, David Bristow, Kit Cooper, Terence Griffin and set up the company in 1978. All but Barney retired from the business in 1996 after Mick Nash took over as managing director. The company operated an office in Berlin
from 1987 to 2004.
Gerald Barney started his career at the Design Research Unit
designing logos like the iconic British Rail
logo
The agency originally started as a graphic design
agency yet evolved and increased its disciplines as client demands grew. This has been central to the agency's growth and it now covers typography
, architecture
, interior design
, corporate branding
, packaging, 3D Graphics
and online design
.
The agency took its name from the address of its original offices situated on Sedley Place adjacent to Oxford Street
and Woodstock Street in London
. This street was after Orlando Sedley an 18th Century Furniture maker who had his workshops located there. The agency relocated to its current offices in 1985 in Clapham.
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
agency based in Clapham
Clapham
Clapham is a district in south London, England, within the London Borough of Lambeth.Clapham covers the postcodes of SW4 and parts of SW9, SW8 and SW12. Clapham Common is shared with the London Borough of Wandsworth, although Lambeth has responsibility for running the common as a whole. According...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and employees 35 designers, graphic artists, architects, web design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
ers and account teams.
History
The four founding partners all met at Wolff OlinsWolff Olins
Wolff Olins is a brand consultancy, based in London, New York City and Dubai. It employs 150 designers, strategists and account managers, and has been part of the Omnicom Group since 2001.-History:...
: Gerry Barney, David Bristow, Kit Cooper, Terence Griffin and set up the company in 1978. All but Barney retired from the business in 1996 after Mick Nash took over as managing director. The company operated an office in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
from 1987 to 2004.
Gerald Barney started his career at the Design Research Unit
Design Research Unit
The Design Research Unit was one of the first generation of British design consultancies combining expertise in architecture, graphics and industrial design. It was founded by the managing director of Stuart's Advertising Agency, Marcus Brumwell with Misha Black and Milner Gray in 1943...
designing logos like the iconic British Rail
British Rail
British Railways , which from 1965 traded as British Rail, was the operator of most of the rail transport in Great Britain between 1948 and 1997. It was formed from the nationalisation of the "Big Four" British railway companies and lasted until the gradual privatisation of British Rail, in stages...
logo
The agency originally started as a graphic design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
agency yet evolved and increased its disciplines as client demands grew. This has been central to the agency's growth and it now covers typography
Typography
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading , adjusting the spaces between groups of letters and adjusting the space between pairs of letters...
, architecture
Architecture
Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...
, interior design
Interior design
Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects...
, corporate branding
Corporate branding
Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word "Disney" in the name of many of its...
, packaging, 3D Graphics
3D computer graphics
3D computer graphics are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images...
and online design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
.
The agency took its name from the address of its original offices situated on Sedley Place adjacent to Oxford Street
Oxford Street
Oxford Street is a major thoroughfare in the City of Westminster in the West End of London, United Kingdom. It is Europe's busiest shopping street, as well as its most dense, and currently has approximately 300 shops. The street was formerly part of the London-Oxford road which began at Newgate,...
and Woodstock Street in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. This street was after Orlando Sedley an 18th Century Furniture maker who had his workshops located there. The agency relocated to its current offices in 1985 in Clapham.
Key projects
- The Coca-Cola Piccadilly CircusPiccadilly CircusPiccadilly Circus is a road junction and public space of London's West End in the City of Westminster, built in 1819 to connect Regent Street with the major shopping street of Piccadilly...
Sign as it appears today was designed and project managed by Sedley Placed in 2003 , originally the world's widest curved LED screen. They are now the retained by Coca-Cola produce all content for the sign. Sedley Place also designed the very first LED sign at Piccadilly Circus for Coca-Cola replacing their previous neon signNeon signNeon signs are made using electrified, luminous tube lights that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in December, 1910 by Georges Claude at the Paris Motor Show. While they are used worldwide, neon signs...
.
- Sedley Place has worked with Diageo for over twenty years developing brands including Johnnie WalkerJohnnie WalkerJohnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Kilmarnock, Ayrshire, Scotland.It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.-History:Originally known as Walker's...
(Blue, Gold, Green and Black labels), Cardhu , Talisker, Tanqueray
- VAG RoundedVAG RoundedVAG Rundschrift or VAG Rounded is a geometric sans-serif typeface that was designed as a corporate typographic voice for the Volkswagen AG motor manufacturer.It features rounded termini on all strokes...
Typeface was created by Gerry Barney as part of a rebranding project for VW dealerships. This font, now in the public domain is widely used and features on all Apple laptop and computer keyboards.
- From a simple verbal brief to create a spinning bottle for the Asian market the unique Revolve Bottle was created for Chivas Brothers
- Working with Michael Wolff (of Wolff Olins) Gerry Barney penned the now well known Hed KandiHed KandiHed Kandi is an UK-based record label and a music brand which was established in 1999 by Mark Doyle, specialising in funky, soulful house music. Hed Kandi's catalogue includes both artist albums and various genres of club compilations. As well as producing music albums and compilations, Hed Kandi...
record labelRecord labelIn the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
logo
Clients
- Aspria
- AudiAudiAudi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
- Bar Coda
- Blackwood Distilleries Ltd.
- Coca-ColaCoca-ColaCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
- Cumbria Tourism
- DiageoDiageoDiageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
- DLBDLBDLB may refer to:*Dementia with Lewy bodies, a type of dementia closely allied to both Alzheimers and Parkinson's Diseases*Dictionary of Literary Biography, a specialist encyclopedia dedicated to literature published by Gale...
- Hope & Greenwood
- Inn on the Lake
- IMTV
- LeisureCorp
- Leo BurnettLeo BurnettLeo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....
- Lowe Group
- Luxe Interior
- McDonalds Restaurants
- McKinney Rogers
- Moorfield (Accor/Mercure Hotels)
- Nina Campbell Ltd.
- Royal MailRoyal MailRoyal Mail is the government-owned postal service in the United Kingdom. Royal Mail Holdings plc owns Royal Mail Group Limited, which in turn operates the brands Royal Mail and Parcelforce Worldwide...
- The Gleneagles HotelGleneagles HotelThe Gleneagles Hotel is a luxury hotel near Auchterarder, Perth and Kinross, Scotland.- History :The hotel was built by the former Caledonian Railway Company and opened in 1924, originally with its own railway station...
- The World ResidenSea
- Hine CognacHine CognacThomas Hine & Co. is a leading manufacturer of cognac.-Origins:The Hine company is named for its proprietor Thomas Hine , an Englishman from Dorset, England. Following his arrest during the French Revolution, Thomas Hine married a young maiden, Françoise Elisabeth, whose father owned a cognac house...
Thomas Hine & Co. - TBWATBWATBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
- Tom Jago
- Vince Power
- VolkswagenVolkswagenVolkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
- William Grant & SonsWilliam Grant & SonsWilliam Grant & Sons Ltd. is an independent, family-owned Scottish company which distills Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is now run by the descendants of the founder. It is the largest of the handful of Scotch whisky...
Former employees
Sedley Place has employed a number of notable British designers:- Thomas ManssThomas ManssThomas Manss is a German graphic designer based in London. In 2002, the British newspaper Independent on Sunday included him in their list of the ten leading graphic designers in the UK.-Career:...
- Michael Johnson
- Petra Weisz
- Adrian Burton
- Paul McPherson