Sena Cases is an Orange County, California based company which designs and manufactures protective leather cases for mobile devices. Their cases are individually handcrafted from full-grain Napa Leather

Leather

Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-15-2006/0004282894&EDATE=.

Sena Cases is well known mostly in the Palm (PDA)

Palm (PDA)

Palm handhelds were Personal Digital Assistants which ran the Palm OS. Palm devices have evolved from handhelds to smartphones which run Palm OS, WebOS, and Windows Mobile...

 and Pocket PC

Pocket PC

A Pocket PC is also known by Microsoft as a 'Windows Mobile Classic device'. It is a hardware specification for a handheld-sized computer, personal digital assistant , that runs the Microsoft 'Windows Mobile Classic' operating system...

 PDA communities since they started their business by making cases for personal digital assistant

Personal digital assistant

A personal digital assistant , also known as a palmtop computer, or personal data assistant, is a mobile device that functions as a personal information manager. Current PDAs often have the ability to connect to the Internet...

s. Initially, Sena made cases for only the once popular Sony Clie

CLIÉ

The Sony CLIÉ was a series of personal digital assistants running the Palm Operating System developed and marketed by Sony from 2000 to 2005. The devices introduced many new features to the PDA market, such as a jog-wheel interface, high-resolution displays, and Sony technologies like Memory Stick...

 PDAs. Later the firm extended its line to PDA brands such as Palm (PDA), Ipaq

IPAQ

iPAQ presently refers to a Pocket PC and personal digital assistant first unveiled by Compaq in April 2000; the name was borrowed from Compaq's earlier iPAQ Desktop Personal Computers. Since Hewlett-Packard's acquisition of Compaq, the product has been marketed by HP. The devices use a Windows...

, Dell Axim

Dell Axim

The Dell Axim family of personal digital assistants was Dell's line of Windows Mobile-powered Pocket PC Devices. The first model, the Axim X5, was introduced in 2002, while the final model, the Axim X51, was discontinued on April 9, 2007....

, and other brands.
The firm's leather cases for PDAs became popular among many because most of their cases let users access the functions of devices without removing them from the case. These cases have very thin leather around the device charge ports which let PDAs be placed into the cradles with the case on, for syncing and charging. This makes such cases more practical in some ways for users, but may offer less protection around the charge/sync porthttp://www.pdagold.com/articles/detail.asp?a=259.
Another feature of their cases is the magnets placed at the flip covers of the cases. This lets users open and close the flip lid with one handhttp://www.pocketpcmag.com/_archives/may04/CasesWithClass.aspx. Sena also used to offer acrylic shatter-proof mirrors http://www.senacases.com/catalog/Frequently-Asked-Questions-sp-3.html that fit into the mirror pocket of the flip covers for extra protection and vanity check.
Sena has expanded its line from PDAs to all popular mobile devices with relatively large screen. With the increasing popularity of smartphone

Smartphone

A smartphone is a high-end mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a contemporary feature phone. The first smartphones were devices that mainly combined the functions of a personal digital assistant and a mobile phone or camera...

s and MP3 players, Sena's line includes cases for devices such as BlackBerry

BlackBerry

BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...

, Treo

Treo

The Palm Treo is a line of smartphones originally developed by Handspring, which was bought by Palm, Inc. They are now manufactured and maintained by Palm, Inc. Treos have a number of integrated features such as the ability to check the calendar while talking on the phone, dial directly from a...

, Motorola Q

Motorola Q

The Motorola Q is a Windows Mobile smartphone first announced in the Summer of 2005 as a thin device with similar styling to Motorola's immensely popular RAZR. Motorola in a partnership with Verizon Wireless released the Q on May 31, 2006...

, and iPod

IPod

iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

.

After Apple released two popular handheld devices with large screens, iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 and iPod touch

IPod touch

The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

, Sena became popular in the Apple communityhttp://www.macworld.com/article/58858/2007/07/sena.htmlhttp://www.macnn.com/articles/07/07/10/sena.turns.to.iphone.cases/http://www.macsimumnews.com/index.php/archive/sena_cases_reveals_new_ipod_family_collection with its iPhone cases and iPod Touch cases since these devices fall into Sena's specialty. Both Apple Store (retail)

Apple Store (retail)

The Apple Retail Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV...

 and Apple Store (online)

Apple Store (online)

The Apple Store is the online store of Apple Inc.. All of Apple's product lines are carried as well as select brands of accessories for its products. It is owned and operated by Apple in Cupertino, California...

added Sena line as a high-end alternative to current offeringshttp://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?find=sena.

External links

• Sena Cases home web site
• Interview with CEO Ramsey Oten An interview conducted with Ramsey Oten in January 2003
• MacLife review and magnets