Seven for all Mankind
Encyclopedia
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
. Since 2007, it has been owned by the VF Corporation.
7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, and Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
.
History
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backingFinancier
Financier is a term for a person who handles typically large sums of money, usually involving money lending, financing projects, large-scale investing, or large-scale money management. The term is French, and derives from finance or payment...
.
Apparel
7 For All Mankind jeans are characteristically tight-fitting and low-riseLow-rise jeans
Low-rise jeans, worn by both men and women, are jeans intended to sit low on, or below, the hips. They are also called lowcut jeans, hipsters, hip-huggers and lowriders. Usually they sit at least 8 centimetres lower than the belly button...
, a look associated with the popularising of size zero
Size Zero
Size 0 is a women's clothing size in the US catalog sizes system. Size 0 and 00 were invented due to the changing of clothing sizes over time , which has caused the adoption of lower numbers...
women. Most products feature elements of distressing and are intentionally manufactured with rips, holes, or stains for the purpose of making them appear worn, or vintage.
The denim collection uses various pocket embroidery designs. The signature logo is found on bootcut jeans, low-rise jeans
Low-rise jeans
Low-rise jeans, worn by both men and women, are jeans intended to sit low on, or below, the hips. They are also called lowcut jeans, hipsters, hip-huggers and lowriders. Usually they sit at least 8 centimetres lower than the belly button...
, straight leg, boycut, wide leg, Jagger, Colette, Roxanne and others. Their A-pocket jean consists of an "A" stitched on the pocket and sometimes incorporating Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...
Crystals. The Dojo jean consists of a "7" on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone.
The women's line of jeans includes a variety of fits such as: Bootcut, low-rise
Low-rise jeans
Low-rise jeans, worn by both men and women, are jeans intended to sit low on, or below, the hips. They are also called lowcut jeans, hipsters, hip-huggers and lowriders. Usually they sit at least 8 centimetres lower than the belly button...
, A-pocket, wide leg
Wide leg jeans
Wide leg jeans or baggy pants are a style of clothing popularized in the mid-to-late 1990s, while recently revived. The quintessential brand of 'hip-hop' style wide leg jeans was JNCO, though other youth and ethnic oriented clothing companies manufacture them as well.-History:Baggy jeans were first...
, flare, Dojo, Kaylie, Flynt and others. The men's line includes: Bootcut, Relaxed, Nate, A-pocket, Slimmy, Standard and others.
Both the men's and women's line feature a variety of "washes" which combine fabric, color, and finishing techniques in various combinations. Washes include New York Dark, Medium Chicago, Bombay, and others.
The fits, washes and pocket designs available change with each fashion season.
In 2006, 7 For All Mankind introduced a wider range of clothing items in their collection. These included men's and women's outerwear, sportswear, women's dresses, and woven shirts for men. They sell their wares online and in various department stores including Lord & Taylor
Lord & Taylor
Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...
, Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...
, Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...
, Saks Fifth Avenue
Saks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...
, Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...
, and Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
in the USA and House of Fraser
House of Fraser
House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland. It was established in Glasgow, Scotland in 1849 as Arthur and Fraser. By 1891 it was known as Fraser & Sons. The company grew steadily during the early 20th century, but after the Second...
and John Lewis
John Lewis (department store)
-Recent developments:In June 2004, John Lewis announced plans to open its first store in Northern Ireland at the Sprucefield Park development, the province's largest out of town shopping centre, located outside Lisburn and from Belfast. The application was approved in June 2005 and the opening of...
in the UK. There are also 7 For All Mankind standalone retail stores, which as of 2009 number 18 in the US, and 11 internationally, including opening a standalone store in Canada's West Edmonton Mall.