Shira Lazar is a Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 television personality, actress, writer and video blogger who currently resides and works in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

.

Lazar's writing has been featured on Hollywood.com, CBSNEWS.com, MSN.com, and others, and she has appeared as a host or as a guest at The Oscar's (online red carpet host), CNN

CNN

Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

, Fox News, The Grammy's, Yahoo! (Entertainment Host).

Lazar currently runs DISRUPT/GROUP, an online production company she co-founded, and was once a regular feature writer and video blogger for the CBS News

CBS News

CBS News is the news division of American television and radio network CBS. The current chairman is Jeff Fager who is also the executive producer of 60 Minutes, while the current president of CBS News is David Rhodes. CBS News' flagship program is the CBS Evening News, hosted by the network's main...

.com blog 'OnTheScene' She is the creator and host of Partners Project, a YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 talk show which has interviewed such YouTube stars like iJustine, Shaycarl, Freddie Wong

Freddie Wong

Freddie Wong is an American filmmaker, musician, VFX expert and e-Sports player. He maintains two popular YouTube channels, freddiew and freddiew2. He is the older brother of fellow YouTuber Jimmy Wong.- Biography :...

, Lisa Nova, Michelle Phan

Michelle Phan

Michelle Phan is a Vietnamese-American make-up artist who posts make-up and beauty tutorials on YouTube, sometimes under the online alias ricebunny. Phan attended Ringling College of Art and Design and Massachusetts College of Art and Design, but did not graduate.-Early life:Michelle Ann Phan was...

, Ok Go

OK Go

OK Go is a rock band originally from Chicago, Illinois, USA, now residing in Los Angeles, California, USA. The band is composed of Damian Kulash , Tim Nordwind , Dan Konopka and Andy Ross , who joined them in 2005, replacing Andy Duncan...

, and Nice Peter.

She is also the creator, executive producer and host of What's Trending. It consists of a blog that is updated daily, and a live interactive news talk show for the digital age that airs live Tuesdays at 1 PM Eastern and 10 AM Pacific on WhatsTrending.com.

Biography

Lazar was born in in Montreal, Quebec. After graduating from St. George's High School she went on to study at Dawson College

Dawson College

Dawson College was the first English CEGEP and is located in Westmount, just west of downtown Montreal, Quebec, Canada. Dawson College is located near the heart of downtown Montreal in a former nunnery on 4.85 hectares of green space...

 where she worked on The Plant newspaper. After finishing college she moved to Boston, Massachusetts to attend Emerson College

Emerson College

Emerson College is a private coeducational university located in Boston, Massachusetts. Founded in 1880 by Charles Wesley Emerson as a "school of oratory," Emerson is "the only comprehensive college or university in America dedicated exclusively to communication and the arts in a liberal arts...

 and obtained a BA in TV/Video production. Shira was the voice of the Peach in "Annoying Orange: Jalapeno ". She is the stepsister of American Apparel

American Apparel

American Apparel is a clothing manufacturer in the United States. It is a vertically integrated clothing manufacturer, wholesaler, and retailer that also performs its own design, advertising, and marketing...

 founder Dov Charney

Dov Charney

Dov Charney is the founder and CEO of American Apparel, a clothing manufacturer, wholesaler, and retailer. Charney is known for his success as an entrepreneur, passion for simple clothing and love for Strictly Rhythm. His "contrarian" leadership style, which he feels promotes creativity, has drawn...

.

Career

Lazar began her media career in 2004 as host of the College Sports Television program "1st Person". In 2005 she went on to become a host and producer for Music Plus TV and hosted celebrity Q&A video's on Yahoo. In 2006 she contributed feature pieces to Hollywood.com, and wrote that years Oscar's awards night preview feature for Los Angeles Confidential.

Lazar developed and hosted an online reality competition for MSN.com at TasteMaker. In 2009 she became the host of the Mahalo.com

Mahalo.com

Mahalo.com is a web directory and Internet-based knowledge exchange launched in alpha test in May 2007 by Jason Calacanis...

 online weekly video program This Week in YouTube. In April 2008 Lazar began hosting "LX TV", a lifestyle entertainment show for NBC4 in Los Angeles.

Lazar covered the latest technology and media trends in a blog for CBSNews.com called OnTheScene. Lazar is a co-founder of the digital production company DISRUPT/GROUP, which produces online content such as The Partners Project, and interview show that profiles and features viral video stars. Lazar is also a regular contributor to The Huffington Post

The Huffington Post

The Huffington Post is an American news website and content-aggregating blog founded by Arianna Huffington, Kenneth Lerer, and Jonah Peretti, featuring liberal minded columnists and various news sources. The site offers coverage of politics, theology, media, business, entertainment, living, style,...

 on issues of new technology, digital life and viral web trends. In 2009 Lazar was a featured writer and blogger on Travel Channel

Travel Channel

The Travel Channel is a satellite and cable television channel that is headquartered in Chevy Chase, Maryland, US. It features documentaries and how-to shows related to travel and leisure around the United States and throughout the world. Programming has included shows in African animal safaris,...

's "Confessions of a Travel Writer".

In 2010, Lazar was a guest speaker at the Mashable

Mashable

Mashable is an American news website and Internet news blog founded by Pete Cashmore. The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets...

 and CNN

CNN

Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

 Media Summit. Also in 2010, Lazar was nominated by Wired as one of the sexiest geeks of 2010. In 2011, Lazar was featured in Fast Company

Fast Company (magazine)

Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...

magazine as one of the "Most Influential Women in Technology". Lazar was also the host of Fashion's Night Out for Macy's

Macy's

Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 in September of 2011. Also in 2011, Lazar was featured by The Huffington Post

The Huffington Post

The Huffington Post is an American news website and content-aggregating blog founded by Arianna Huffington, Kenneth Lerer, and Jonah Peretti, featuring liberal minded columnists and various news sources. The site offers coverage of politics, theology, media, business, entertainment, living, style,...

's "Women in Tech" series as "Women in Tech You Need to Follow."

Lazar hosted the online red carpet event for the 2011 Grammy Music Awards. Lazar also hosted the live stream red carpet and backstage access for the 2011 Oscar's coverage for oscars.com.

On September 20th, 2011 Lazar started a weekly blog series on Entrepreneur

Entrepreneur Magazine

Entrepreneur is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California....

 titled, "Social Media Breakdown." In October of 2011, in partnership with MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

's A Thin Line Campaign, Lazar began an anti-bullying campaign using the Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 hashtag #StopBullying.

What's Trending

On May 17, 2011, Lazar began hosting a weekly, live, interactive television show called What's Trending

What's Trending

What's Trending is weekly, live, interactive television show hosted by Shira Lazar. The show consists of two celebrity panelist discussing news that's currently trending or has been during the week. The show also showcases an interview with a top celebrity, one who has become influential through...

. The show consists of two celebrity panelist discussing news that's currently trending or has been during the week in addition to live performances and special events.

External links

• Shira Lazar website
• Shira Lazar interviewed on The Gentlemen's Club with Caleb Bacon