Shock (Beast song)
Encyclopedia
"Shock" is a song by the South Korean
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

 boy group Beast. It's the first single from their second EP "Shock of the New Era
Shock of the New Era
Shock of the New Era is the second EP played by South Korean boy band Beast, and was released by Cube Entertainment on March 1, 2010. The songs were written and composed by Shin Sa-dong Tiger and Lee Sang-ho who crafted Beast's previous singles like "Bad Girl" and "Mystery"...

" which was released on March 1, 2010 along with the EP. The song introduced a new genre called Rocktronic, which is a combination of rock and electronic music.

A Japanese version was released on March 16, 2011 which serves as their debut single in Japan. It ranked #2 in the Oricon daily and weekly chart with 28,532 copies sold in the first week, beating the debut single of Big Bang's “My Heaven” at no. 3 in 2009.

Background

In February 2010, Cube Entertainment announced that Beast will be returning into the music scene with a powerful chic black-toned concept, deviating from the image they portrayed from their debut single. "Shock" was originally set for release on March 2, 2010 together with the EP, but was moved back a day earlier because it was leaked on YouTube. Despite the leak, the song was able to enter the Top 10 Chart on different music portals.

Japanese Debut

"Shock (Japanese version)" is the official title of Beast's Japanese debut single. The song is sung in Japanese except for the rap portion which still remains in Korean. The single was released on March 16, 2011 and debuted at number 2 on the Oricon weekly singles chart.

The single was released in four different versions (Limited Edition A, B, C, and Regular Edition). The B-sides of each version vary from each other, all of which came from their different Korean EP's and are all sung in Korean. The accompanied songs are "Muni Dathimyeon" (문이 닫히면, lit. When The Door Closes), "Thanks To", "Let It Snow" and "Lights Go On Again (Full version)" which comes from their Korean digital album My Story
My Story (EP)
My Story is the first Digital EP played by South Korean boy band Beast.-History:It includes three collaboration songs between BEAST members, plus a full version of their fourth mini-album intro track "Lights go on again". The collaboration tracks were released after BEAST held their first concert,...

, "Break Down" from Mastermind
Mastermind (EP)
Mastermind is the third mini-album played by South Korean boy band Beast, and was released by Cube Entertainment on September 30, 2010. The lead single "Soom" is composed by Shinsadong Tiger and Choi Gyusung with lyrics written by both the composers, Rado and member Yong Junhyung...

, and "Lightless" and "Niga Jeir Joha" (니가 제일 좋아, lit. I Like You the Best) from Lights Go On Again
Lights Go On Again
Lights Go On Again is the fourth mini-album played by South Korean boy band Beast. It is said that "Lights Go On Again" was a part 2 of their past album "Mastermind", with a whole set of different colors. "Lights Go On Again" was released by Cube Entertainment on November 9, 2010...

.

Composition

"Shock" is composed by Shin Sa-dong Tiger and Lee Sang-ho with the rap portion written by Beast member, Yong Jun Hyung
Yong Jun Hyung
Yong Jun-hyung , also known as Poppin' Dragon or Joker, is a South Korean idol, singer, rapper, songwriter and dancer. He is a member and the Main Rapper of the Korean boy group Beast.-Biography:...

. The song has a loop that sounds like you're listening to the guitar leap of heavy metal, and although it is brief, it harmonizes well with the heavy and fun rhythm of idol music. In addition with the strong beat, dynamic mood, and in reverse, with its sad sensitive lyrics, you can feel the lyrical emotions once you've listened to the song.

Promotion

  • For their Korean promotions see Shock Of The New Era


Due to the 2011 Tōhoku earthquake and tsunami
2011 Tōhoku earthquake and tsunami
The 2011 earthquake off the Pacific coast of Tohoku, also known as the 2011 Tohoku earthquake, or the Great East Japan Earthquake, was a magnitude 9.0 undersea megathrust earthquake off the coast of Japan that occurred at 14:46 JST on Friday, 11 March 2011, with the epicenter approximately east...

 disaster in Japan, all scheduled promotions for their single were cancelled. However, in May 13, 2011, they had an event commemorating the release of the "Shock" single. They visited Tokyo and had a High Touch Event with approximately 8000 people in order to give back to the fans who had bought their album back in March. On May 15, 2011, they went to Osaka and greeted about 6000 fans with a high five event.

Korean Version

The music video for "Shock" was taken in the midst of their "Mystery" promotions towards the end of February 2010. It was filmed secretly at Kyungeedo studio. The music video was again directed by the same ZANYBROS's (자니브로스) Hong Won Gi, well known for directing 4Minutes's Hyunah's "Change", and 2AM's "Can't let you go" music videos as well as the co-producer and co-director of Seo Taiji's ₩800,000,000 music video "Moai". The full music video was released on March 1, 2010.

The music video starts with a few shots of audio and film recording equipments, which then quickly changes to a scene with Yang Yo Seob
Yang Yo Seob
Yang Yo-seob more commonly known as just Yo-seob, is a South Korean idol pop singer and dancer. He is a member of the Korean boy group Beast....

 lying on a white table where he’s slowly wrapped by live cables as the song finally starts. The whole scene then shifts into a dark storehouse-like room with the members of Beast sporting a powerful chic black-toned concept, dancing to the songs main choreography. Throughout the music video, the scenes changes alternatively from the group dancing together in the dark room to individual shots, either sitting on a large white lego chair or standing behind a fire. At the end of the music video, a lady is shown sitting on the white lego chair, touching a customized headphone. A caption saying "Coming up next from Cube" is shown as the lady gazes through the camera and the scene slowly fades away. A representative from Cube Entertainment
Cube Entertainment
Cube Entertainment/ Play CUBE Entertainment is a South Korean record label, founded in South Korea 2008 by Hong Seung Sung, a former employee of JYP Entertainment. CUBE Entertainment is sometimes mistaken as sister company of JYP but the truth is Cube is not really a part of JYP company...

 revealed that the girl is on the same age as 4Minute's
4minute
4Minute is a popular South Korean girl group founded by Cube Entertainment in 2009. The group consists of Nam Jihyun , Heo Gayoon, Jeon Jiyoon, Kim Hyuna and Kwon SoHyun. The girls released their first single on June 15, 2009 and made their debut stage last June 18, 2009 on Mnet M! Countdown...

 Sohyun and is currently preparing for her debut at the time of filming.

Japanese Version

The music video for the Japanese version was released on February 27, 2011 on Beast official YouTube account. It was originally planned to be released on February 26, 2011, for 10 minutes, starting at 5:30PM, in 5 major cities in Japan such as Tokyo and Shibuya through giant billboards. However, the Shibuya police department instructed for the playing to be cancelled because they were concerned that too many fans would crowd around to watch it.

The content of the music video is much like the Korean one, but with a few minor changes. The music video now starts with Yang Yo Seob standing in front of a large air vent and singing to the first line of the song, then quickly changes into a scene with him lying on a white table where live cables started wrapping around him similarly to the Korean version as he sings the second line. The scene later moves on into a dark storehouse-like room, similar to the Korean version, but with a much brighter lighting. Throughout the music video, the scenes still changes alternatively from the members dancing and singing together in the room to individual shots. This time, the white lego chair seen in the Korean version during their individual shots is replaced by a red leather chair. At the end of the video, just like in the Korean version, a mysterious lady is shown sitting on the red leather chair with a caption saying "Coming up next from Cube".

Track listing

Japanese Single:

Chart performance

In Japan, the single ranked #2 in the Oricon daily and weekly chart with 28,532 copies sold in the first week, which became as the highest ranking debut single by a non-Japanese artist in Japan since Big Bang's “My Heaven
My Heaven (Big Bang song)
"My Heaven" is the first Japanese single by South Korean boy band, Big Bang released under YG Entertainment. The single is a Japanese version of the group's previous song "천국" from their EP, Stand Up. The song has sold more than 40,552 copies so far. The Music Video started filming from 27 to 28...

” at no. 3 in 2009. In the long run it managed to have good sales, but Beast were unable to promote due to the 2011 Tōhoku earthquake and tsunami.

Oricon

Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 Chart
Chart Peak Position Sales Total Chart Run
Daily Singles Chart 2 56,940+ 15 weeks
Weekly Singles Chart 2
Monthly Singles Chart 11

Korean version

Chart Peak Position
South Korea Gaon Chart
Gaon Chart
The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts...

3

Japanese version

Chart Peak Position
Billboard Japan Hot 100 5
South Korea Gaon Chart
Gaon Chart
The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts...

16
Japan RIAJ Digital Track
RIAJ Digital Track Chart
The is chart ranks the best selling digital singles in Japan, provided by the Recording Industry Association of Japan since April 2009. The chart measures cellphone downloads ....

68


Release

Country Date Format Label
Japan March 16, 2011 Digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

, CD single
CD single
A CD single is a music single in the form of a standard size Compact Disc, not to be confused with the 3-inch CD single, which uses a smaller form factor. The format was introduced in the mid-1980s, but did not gain its place in the market until the early 1990s...

Far Eastern Tribe Records
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

South Korea February 28, 2010 (Korean version) Digital download Cube Entertainment
Cube Entertainment
Cube Entertainment/ Play CUBE Entertainment is a South Korean record label, founded in South Korea 2008 by Hong Seung Sung, a former employee of JYP Entertainment. CUBE Entertainment is sometimes mistaken as sister company of JYP but the truth is Cube is not really a part of JYP company...

July 19, 2011 (Japanese version) Digital download, CD single
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