Shock of the New Era
Encyclopedia
Shock of the New Era is the second EP
played by South Korean boy band
Beast, and was released by Cube Entertainment
on March 1, 2010. The songs were written and composed by Shin Sa-dong Tiger and Lee Sang-ho who crafted Beast's previous singles like "Bad Girl" and "Mystery". "Shock", the lead single
was released simultaneously with the EP.
The group's second mini-album, Shock Of The New Era have already sold over 20,000 copies to date. The new genre prepared by Beast for this mini-album is 'Rocktronic.' With a powerful sound and Beast's added color to Shock of the New Era, they sped up the overall completion of the album. Their title song "Shock" is being reviewed as serving a powerful voice while having a strong sound with an abundance of melting sensibility.
Beast ended promotions for their second mini-album on May 16, 2010 with their follow-up song "Special" on SBS's Inkigayo
.
jacket photos were released. The full music video was released on March 1.
The original release date was set to be March 2. However, the title song "Shock" was leaked out on YouTube
, therefore pushing forward the release date to March 1. A Cube Entertainment
representative stated, "We heard about the news of the leakout on Youtube, we are currently doing our best to track the source of leakout. Appropriate actions will be act accordingly on the one who is found to have leaked out the song."
"I Was Wrong
" by one point with a total of 918 points. The group has been performing their ballad track, "Easy", live on various radio shows. A representative stated that after the group wraps up with promotions for "Shock", the second single the group will be performing is a ballad track, which will showcase the members' vocals. With a surprise, the music video for "Nae Yeojacinguleul Butaghae (Say No)" was released on April 14.
On April 29, a new version of "Easy" titled "Easy (Sincere Version)" was released in digital format in order to help promote the groups second EP even more. The lyrics for this version was rearranged and included stringed instruments and the piano with a soft rap.
Beast ended their promotions for "Shock" and has started on promoting their second single from the album. Beast started performing the songs "Special" and the revised version of "Easy" on Mnet's M!Countdown on May 6.
The music video starts with a few shots of audio and film recording equipments, which then quickly changes to a scene with Yang Yoseob lying on a white table where he’s slowly wrapped by live cables as the song finally starts. The whole scene then shifts into a dark storehouse-like room with the members of Beast sporting a powerful chic black-toned concept, dancing to the songs main choreography. Throughout the music video, the scenes changes alternatively from the group dancing together in the dark room to individual shots, either sitting on a large white lego chair or standing behind a fire. At the end of the music video, a lady is shown sitting on the white lego chair, touching a customized headphone. A caption saying "Coming up next from Cube" is shown as the lady gazes through the camera and the scene slowly fades away. A representative from Cube Entertainment
revealed that the girl is on the same age as 4Minute's
Sohyun and is currently preparing for her debut at the time of filming.
said that this music video was a promise and gift for the fans. The members of Beast made the video themselves without the help of any staff members. The music video was in black and white and kept simple and focused on the members singing or rapping their part.
dance crew, Prepix. The choreography contains a VTach
dance with dynamic poses. Although the word VTach is a medical word meaning 'ventricular tachycardia', as a term used by the younger generation on the internet, the meaning has gradually changed to mean a praise to a star regarding their amazing visual or performance that gave a shock, stopping the heart. Their follow-up song "Special" was also choreographed by Haw from Prepix. The main points and concept of the choreography of this dance included the members of Beast motioning themselves like they were in front of a mirror and making expressions with their faces as stated on Haw's Cyworld
.
Music Realtime chart on March 2 at 7:40p.m.. The other tracks from the album were also well received on charts, making it into the top 20 positions. At #10 was "내 여자친구를 부탁해 (Say No)" ("Nae Yeojacinguleul Butaghae" (Say No)), #13 was "Just Before Shock", #14 was "Easy" and #19 was "Special", making all the tracks from the mini-album within the top 20 positions.
Casting & Training — Kim Hyung-kyu, Park Jae-hyun, Song Jung-eun, Park Sang-mi, Kim Kyu-sang, Kim Young-deok & Yoo Jung-wan
Mixing Engineer — Cho Sung-joon (M.CUBE Studio), pdogg (Dogg bounce)
Recording & Assistant Mix Engineer — Shin Jae-bin (M.CUBE Studio)
Mastering Engineer — Choi Hyo-young (SONIC Mastering Studio), Simon Davey (THE EXCHANGE Mastering Studio in London
)
Chorus — Rado (라도), Beast, Baek Chan & Kim Gi-bum (KGB)
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
played by South Korean boy band
Boy band
A boy band is loosely defined as a popular music act consisting of only male singers. The members are expected to dance as well as sing, usually giving highly choreographed performances. More often than not, boy band members do not play musical instruments, either in recording sessions or on...
Beast, and was released by Cube Entertainment
Cube Entertainment
Cube Entertainment/ Play CUBE Entertainment is a South Korean record label, founded in South Korea 2008 by Hong Seung Sung, a former employee of JYP Entertainment. CUBE Entertainment is sometimes mistaken as sister company of JYP but the truth is Cube is not really a part of JYP company...
on March 1, 2010. The songs were written and composed by Shin Sa-dong Tiger and Lee Sang-ho who crafted Beast's previous singles like "Bad Girl" and "Mystery". "Shock", the lead single
Lead single
A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...
was released simultaneously with the EP.
The group's second mini-album, Shock Of The New Era have already sold over 20,000 copies to date. The new genre prepared by Beast for this mini-album is 'Rocktronic.' With a powerful sound and Beast's added color to Shock of the New Era, they sped up the overall completion of the album. Their title song "Shock" is being reviewed as serving a powerful voice while having a strong sound with an abundance of melting sensibility.
Beast ended promotions for their second mini-album on May 16, 2010 with their follow-up song "Special" on SBS's Inkigayo
The Music Trend
The Music Trend is a South Korean music program broadcast by SBS. It airs live every Sunday at 3:50 PM KST. The show features some of the latest and most popular artists who perform on stage. It is currently hosted by Goo Ha-ra, IU and Nicole.- History :...
.
History
On February 25, 2010, a teaser video with the message "Beast-Shock" was posted on Beast's official fancafe. A day later, three of the members, Yo Seob, Hyun Seung and Dong Woon's jacket photos were released. On February 27, the full video teaser was released, titled "Just Before Shock", which is also a shorter version of the first track on the mini-album. The remaining three members, Doo Joon, Jun Hyung, and Gi Kwang'sAJ (singer)
Lee Gi-kwang is a South Korean idol and dancer. He was a solo singer under Cube Entertainment, also known by his stage name as "Ace Junior" when he debuted. He released his first Mini Album "First Episode A New Hero" which features the works of the famous composer Brave Brothers...
jacket photos were released. The full music video was released on March 1.
The original release date was set to be March 2. However, the title song "Shock" was leaked out on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
, therefore pushing forward the release date to March 1. A Cube Entertainment
Cube Entertainment
Cube Entertainment/ Play CUBE Entertainment is a South Korean record label, founded in South Korea 2008 by Hong Seung Sung, a former employee of JYP Entertainment. CUBE Entertainment is sometimes mistaken as sister company of JYP but the truth is Cube is not really a part of JYP company...
representative stated, "We heard about the news of the leakout on Youtube, we are currently doing our best to track the source of leakout. Appropriate actions will be act accordingly on the one who is found to have leaked out the song."
Promotions
Beast made their comeback on March 5, 2010 on KBS's music program, Music Bank. Beast received their very first #1 win on Mnet's M!Countdown with their song "Shock" on March 25, 2010 beating out 2AM's2AM
2AM is a South Korean four-member ballad boy band under JYP Entertainment. The members are Jo Kwon, Jinwoon, Seulong, and Changmin. 2AM is one of the two subgroups branched out from the eleven-member boy band One Day, the other being 2PM. They officially debuted on July 11, 2008 on KBS's Music...
"I Was Wrong
I Was Wrong (2AM song)
I Did Wrong is a song by South Korea ballad boyband 2AM, released off their repackaged mini-album "I Was Wrong" as a digital single on March 16, 2010. The mini-album was released on March 18, 2010.-History:...
" by one point with a total of 918 points. The group has been performing their ballad track, "Easy", live on various radio shows. A representative stated that after the group wraps up with promotions for "Shock", the second single the group will be performing is a ballad track, which will showcase the members' vocals. With a surprise, the music video for "Nae Yeojacinguleul Butaghae (Say No)" was released on April 14.
On April 29, a new version of "Easy" titled "Easy (Sincere Version)" was released in digital format in order to help promote the groups second EP even more. The lyrics for this version was rearranged and included stringed instruments and the piano with a soft rap.
Beast ended their promotions for "Shock" and has started on promoting their second single from the album. Beast started performing the songs "Special" and the revised version of "Easy" on Mnet's M!Countdown on May 6.
"Shock"
The music video for "Shock" was taken in the midst of their "Mystery" promotions towards the end of February 2010. It was filmed secretly at Kyungeedo studio. The music video was again directed by the same ZANYBROS's (자니브로스) Hong Won Gi, well known for directing 4Minutes's Hyunah's "Change", and 2AM's "Can't let you go" music videos as well as the co-producer and co-director of Seo Taiji's ₩800,000,000 music video "Moai". The full music video was released on March 1, 2010.The music video starts with a few shots of audio and film recording equipments, which then quickly changes to a scene with Yang Yoseob lying on a white table where he’s slowly wrapped by live cables as the song finally starts. The whole scene then shifts into a dark storehouse-like room with the members of Beast sporting a powerful chic black-toned concept, dancing to the songs main choreography. Throughout the music video, the scenes changes alternatively from the group dancing together in the dark room to individual shots, either sitting on a large white lego chair or standing behind a fire. At the end of the music video, a lady is shown sitting on the white lego chair, touching a customized headphone. A caption saying "Coming up next from Cube" is shown as the lady gazes through the camera and the scene slowly fades away. A representative from Cube Entertainment
Cube Entertainment
Cube Entertainment/ Play CUBE Entertainment is a South Korean record label, founded in South Korea 2008 by Hong Seung Sung, a former employee of JYP Entertainment. CUBE Entertainment is sometimes mistaken as sister company of JYP but the truth is Cube is not really a part of JYP company...
revealed that the girl is on the same age as 4Minute's
4minute
4Minute is a popular South Korean girl group founded by Cube Entertainment in 2009. The group consists of Nam Jihyun , Heo Gayoon, Jeon Jiyoon, Kim Hyuna and Kwon SoHyun. The girls released their first single on June 15, 2009 and made their debut stage last June 18, 2009 on Mnet M! Countdown...
Sohyun and is currently preparing for her debut at the time of filming.
"Nae Yeojacinguleul Butaghae (Say No)"
"Nae Yeojacinguleul Butaghae (Say No)" is the official second single from their EP. The music video for "Nae Yeojacinguleul Butaghae (Say No)" was released on April 14 through Yang Yo Seob, Jang Hyun Seung, and Son Dong Woon's personal microblogs, yozm, with Yo Seob the first to upload the music video. A representative from Cube EntertainmentCube Entertainment
Cube Entertainment/ Play CUBE Entertainment is a South Korean record label, founded in South Korea 2008 by Hong Seung Sung, a former employee of JYP Entertainment. CUBE Entertainment is sometimes mistaken as sister company of JYP but the truth is Cube is not really a part of JYP company...
said that this music video was a promise and gift for the fans. The members of Beast made the video themselves without the help of any staff members. The music video was in black and white and kept simple and focused on the members singing or rapping their part.
Choreography
The dance for "Shock" was choreographed by Haw from South Korean hip hopHip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
dance crew, Prepix. The choreography contains a VTach
Ventricular tachycardia
Ventricular tachycardia is a tachycardia, or fast heart rhythm, that originates in one of the ventricles of the heart...
dance with dynamic poses. Although the word VTach is a medical word meaning 'ventricular tachycardia', as a term used by the younger generation on the internet, the meaning has gradually changed to mean a praise to a star regarding their amazing visual or performance that gave a shock, stopping the heart. Their follow-up song "Special" was also choreographed by Haw from Prepix. The main points and concept of the choreography of this dance included the members of Beast motioning themselves like they were in front of a mirror and making expressions with their faces as stated on Haw's Cyworld
Cyworld
Cyworld is a South Korean social network service operated by SK Communications , a subsidiary of SK Telecom .Members cultivate relationships by forming Ilchon or "friendships" with each other through their minihompy....
.
Asian version
An Asian version was released on April 9, 2010, which contains all ten tracks from the first and second mini-album. This version also contains a 40-page photo lyric book.Track listing
※ Bold at the space of "Tracks" means promotional singles in each album.Original edition
Digital single
Asian edition
Chart performance
"Shock" was up as #1 on Cyworld'sCyworld
Cyworld is a South Korean social network service operated by SK Communications , a subsidiary of SK Telecom .Members cultivate relationships by forming Ilchon or "friendships" with each other through their minihompy....
Music Realtime chart on March 2 at 7:40p.m.. The other tracks from the album were also well received on charts, making it into the top 20 positions. At #10 was "내 여자친구를 부탁해 (Say No)" ("Nae Yeojacinguleul Butaghae" (Say No)), #13 was "Just Before Shock", #14 was "Easy" and #19 was "Special", making all the tracks from the mini-album within the top 20 positions.
Album chart
| Chart | Peak position |
|---|---|
| Gaon Gaon Chart The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts... general album chart |
2 |
| Gaon national album chart | 1 |
Single chart
| Song | Peak position |
|---|---|
| Gaon Chart Gaon Chart The Gaon Chart is a national record chart of South Korea. It is complied by the Korea Music Content Industry Association and sponsored by South Korea's Ministry of Culture, Sports, and Tourism; with an aim to create a national chart for Korea similar to the Billboard charts and Oricon charts... |
|
| "Shock Shock (Beast song) "Shock" is a song by the South Korean boy group Beast. It's the first single from their second EP "Shock of the New Era" which was released on March 1, 2010 along with the EP. The song introduced a new genre called Rocktronic, which is a combination of rock and electronic music.A Japanese version... " |
3 |
| "Take Care of My Girlfriend (Say No)" | 28 |
| "Special" | 45 |
| "Easy" (Sincere Version) | 18 |
Music personnel
Music Supervisor — Im Sang-hyukCasting & Training — Kim Hyung-kyu, Park Jae-hyun, Song Jung-eun, Park Sang-mi, Kim Kyu-sang, Kim Young-deok & Yoo Jung-wan
Mixing Engineer — Cho Sung-joon (M.CUBE Studio), pdogg (Dogg bounce)
Recording & Assistant Mix Engineer — Shin Jae-bin (M.CUBE Studio)
Mastering Engineer — Choi Hyo-young (SONIC Mastering Studio), Simon Davey (THE EXCHANGE Mastering Studio in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
)
Chorus — Rado (라도), Beast, Baek Chan & Kim Gi-bum (KGB)
Release history
| Version | Country | Date | Format | Label |
|---|---|---|---|---|
| South Korea South Korea The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south... |
February 28, 2010 | digital download Digital distribution Online distribution, digital distribution, or electronic software distribution is the practice of delivering content without the use of physical media, typically by downloading via the internet directly to a consumer's device. Online distribution bypasses conventional physical distribution media,... |
Cube Entertainment | |
| March 1, 2010 | CD | |||
| |
Taiwan Taiwan Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following... |
April 9, 2010 | CD | Universal Music Group (Taiwan) Universal Music Group Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations... |