The Shoro company is a beverage company in Kyrgyzstan

Kyrgyzstan

Kyrgyzstan , officially the Kyrgyz Republic is one of the world's six independent Turkic states . Located in Central Asia, landlocked and mountainous, Kyrgyzstan is bordered by Kazakhstan to the north, Uzbekistan to the west, Tajikistan to the southwest and China to the east...

. They sell four national beverages: Maksym Shoro , Chalap Shoro , Jarma Shoro , and Aralash Shoro . These beverages are the traditional drinks maksym, chalap

Chalap

Chalap or shalap , also marketed as Tan by Enesay , is a beverage common to Kyrgyzstan and Kazakhstan. It consists of yogurt, salt, and modernly, carbonated water. The Shoro beverage company markets chalap as "Chalap Shoro" .-Idiomatic usage:...

, jarma, and a mix of the former two, respectively. These can be bought in bottles in a majority of stores, or "on tap" on street corners (see picture) and at bazaar

Bazaar

A bazaar , Cypriot Greek: pantopoula) is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The term is sometimes also used to refer to the "network of merchants, bankers and craftsmen" who work that area...

s in most cities in Kyrgyzstan. Additionally, they sell bottled carbonated water

Carbonated water

Carbonated water is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent....

, marketing it as "Байтик".

Their primary competitor is Enesay

Enesay

Enesay is a beverage company in Kyrgyzstan. Its primary products are Tan , Arshan , and Tamshan . These beverages are based on the traditional Kyrgyz drinks chalap, maksym, and a mix of them, respectively...

, which produces similar beverages and distributes them in similar ways.